Sessions at SXSW Interactive 2012 about Media on Saturday 10th March

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• All Day Event - Samsung Smart Wall

  Samsung will unveil their latest news, cutting-edge products and their stunning, engaging media wall which will highlight everything you need to know about what’s hot at Samsung and SXSW.

  Austin Convention Center: 1st floor Atrium

  • Media
  • products

  At 9:00am to 6:00pm, Saturday 10th March

  In Austin Convention Center

• Big Ol' Babies: Why Baby Boomers=Public Media FAIL

  by Adam Schweigert, Dee Kapila, Jonathan Coffman and Vivian Schiller

  Public Media, or at least the public media funding model, has been cited as the future of the journalism industry. As Public Media continues to face funding challenges, there is an ongoing face-off between digital natives working towards innovation and baby boomers working to stay buoyant during uncertain times. The two groups seem to constantly disagree about what public media should be doing at this moment in time. Are the decisions made by the older generation too safe? Conversely, where are baby boomers' decisions risky but misguided? Legacy staff need to regard their younger colleagues as valuable resources necessary for the survival and success of public media moving forward. What themes of conflict are emerging between the two generations across organizations? This panel identifies the top 10 key challenges contributing to the stagnancy of public media and explores what actions we would take to ensure public media's future if we were in charge.

  • Baby Boomers
  • Media
  • Public Media

  At 9:30am to 10:30am, Saturday 10th March

  In Creekside I & II, Sheraton Austin Hotel at the Capitol

  Coverage audio clip

• Inspired Games - Games to Enrich: “Turning Swords into Plowshares”

  by Khal Shariff, Matt Toner and Zeros 2 Heroes

  A meetup on crafting game technologies for personal and professional enrichment. Led by Khal Shariff, CEO of Project Whitecard, Inc. and the developer behind Astronaut: Moon, Mars and Beyond, the NASA MMO, Project Moonwalk & Robomath and Matt Toner, President, Zeros2Heroes, the people's publisher for mixed media, augmented realty, data visualization & tracking.

  • Augmented Reality
  • Augmented Virtuality
  • Data Visualization
  • Game
  • Media

  At 11:00am to 12:00pm, Saturday 10th March

  In Salon A, AT&T Conference Center

• SOPA Media Coverage Dissected

  by Kim Hart, Brian Stelter, Jake Bialer and Stacey Higginbotham

  How did print and online coverage of SOPA impact the public's understanding of this proposed legislation? What outlets were most aggressive in tacking this story? If the blackout had not occurred, would this story have gained the attention it eventually did? Also, how will proposed legislation such as SOPA impact the media -- and how does this potential impact color various media outlet's coverage?

  • Legislation
  • Media
  • Online news
  • Print

  At 12:30pm to 1:30pm, Saturday 10th March

  In Salon C, AT&T Conference Center

  Coverage audio clip

• How to Become a Next-Generation Media Company

  by Ben Elowitz

  The old media company is dead. Fragmented audiences are consuming content across multiple devices from multiple sources. Barriers to entry have disappeared and options have exploded. The rise in use and complexity of the social web (social+mobile+realtime) plus proliferation of content (text + photo + video + apps) means audiences are demanding more information, at rapid speeds and in a variety of form factors (and usually for free). There is a need for a new and profitable publishing system that understands all these needs – that will produce and distribute the right content, at the right place, at the right time. How does a media company manage all of these important pieces? How does it optimize – and monetize – its various media properties? Ben will address all that, with practical information about audience predictive technologies, curation techniques, social media and mobile distribution channels – and how to use them all to keep your media company on the cutting edge.

  • Media
  • Mobile
  • Social Media

  At 3:30pm to 3:45pm, Saturday 10th March

  In Texas Ballroom 4-7, Hyatt Regency Austin

• The Hottest in Southeast Asia and Singapore's Digital Media Landscape

  by Joachim Ng, Keith Ng, Kelly Choo, Robert Kim and Steven Tong

  The panel will discuss latest trends and developments on the digital media landscape in Southeast Asia and Singapore, with a focus on social media.

  • Asia
  • Digital
  • Media
  • Trends

  At 3:30pm to 4:30pm, Saturday 10th March

  In Salon K, Hilton Austin Downtown

  Coverage audio clip

• Iron Sky: Forging the Future of Film

  by Brian Chirls, Jonathan Gardner, Tero Kaukomaa and Timo Vuorensola

  Join Director Timo Vuorensola and Producer Tero Kaukomaa as they discuss their film IRON SKY (SXSW 2012) and how they worked to bridge the gap between the film industry and new forms of media. This trend is gaining traction and is becoming one many filmmakers can creatively take part in to create a deeper experience for their projects. Learn how the team behind IRON SKY harnessed the film community to the best ends and on multiple levels, putting themselves in direct contact with their audience from the beginning to not only help fund the film, but interact and cultivate a creative flow between filmmaker and audience.

  • Audience
  • Film
  • Funding
  • Media

  At 5:00pm to 6:00pm, Saturday 10th March

  In Room 18ABCD, Austin Convention Center

• Knight Foundation Media Innovation Fair

  Knight Foundation is having a Media Innovation Fair, followed by music courtesy of WFMU.

  • Innovation
  • Media
  • Music

  At 6:00pm to 9:00pm, Saturday 10th March

  In East Tent, Brush Square Park