Samsung will unveil their latest news, cutting-edge products and their stunning, engaging media wall which will highlight everything you need to know about what’s hot at Samsung and SXSW.
Austin Convention Center: 1st floor Atrium
Public Media, or at least the public media funding model, has been cited as the future of the journalism industry. As Public Media continues to face funding challenges, there is an ongoing face-off between digital natives working towards innovation and baby boomers working to stay buoyant during uncertain times. The two groups seem to constantly disagree about what public media should be doing at this moment in time. Are the decisions made by the older generation too safe? Conversely, where are baby boomers' decisions risky but misguided? Legacy staff need to regard their younger colleagues as valuable resources necessary for the survival and success of public media moving forward. What themes of conflict are emerging between the two generations across organizations? This panel identifies the top 10 key challenges contributing to the stagnancy of public media and explores what actions we would take to ensure public media's future if we were in charge.
A meetup on crafting game technologies for personal and professional enrichment. Led by Khal Shariff, CEO of Project Whitecard, Inc. and the developer behind Astronaut: Moon, Mars and Beyond, the NASA MMO, Project Moonwalk & Robomath and Matt Toner, President, Zeros2Heroes, the people's publisher for mixed media, augmented realty, data visualization & tracking.
How did print and online coverage of SOPA impact the public's understanding of this proposed legislation? What outlets were most aggressive in tacking this story? If the blackout had not occurred, would this story have gained the attention it eventually did? Also, how will proposed legislation such as SOPA impact the media -- and how does this potential impact color various media outlet's coverage?
by Ben Elowitz
The old media company is dead. Fragmented audiences are consuming content across multiple devices from multiple sources. Barriers to entry have disappeared and options have exploded. The rise in use and complexity of the social web (social+mobile+realtime) plus proliferation of content (text + photo + video + apps) means audiences are demanding more information, at rapid speeds and in a variety of form factors (and usually for free). There is a need for a new and profitable publishing system that understands all these needs – that will produce and distribute the right content, at the right place, at the right time. How does a media company manage all of these important pieces? How does it optimize – and monetize – its various media properties? Ben will address all that, with practical information about audience predictive technologies, curation techniques, social media and mobile distribution channels – and how to use them all to keep your media company on the cutting edge.
The panel will discuss latest trends and developments on the digital media landscape in Southeast Asia and Singapore, with a focus on social media.
Join Director Timo Vuorensola and Producer Tero Kaukomaa as they discuss their film IRON SKY (SXSW 2012) and how they worked to bridge the gap between the film industry and new forms of media. This trend is gaining traction and is becoming one many filmmakers can creatively take part in to create a deeper experience for their projects. Learn how the team behind IRON SKY harnessed the film community to the best ends and on multiple levels, putting themselves in direct contact with their audience from the beginning to not only help fund the film, but interact and cultivate a creative flow between filmmaker and audience.
Knight Foundation is having a Media Innovation Fair, followed by music courtesy of WFMU.
9th–13th March 2012