Sessions at SXSW Interactive 2012 about Startups on Saturday 10th March

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  • All Day Event - Startup America at SXSW

    Dedicated to helping young companies grow, the Startup America Partnership is providing a place to meet, collaborate and mingle with iconic entrepreneurs, VCs and other startups this year in the Startup Village. Unique programming elements, meeting spaces, refreshments of the caffeinated and/or adult variety, and daily giveaways will make the Startup America space a can’t-miss for startups.

    At 9:30am to 6:00pm, Saturday 10th March

    In Salon E, Hilton Austin Downtown

  • Freefalling: Taking Your Startup to 100% Cloud

    by Brandon Wiley

    Startups love the cloud. It's lean, it's agile, it's cost-effective for startups. As cloud services proliferate, it has become possible to run your web and mobile applications using 100% cloud services. This has an added benefit over using the cloud for part of your infrastructure. There are no servers to configure and no operations team to maintain the servers. There are only the code and the customers. This is the art of freefalling, where all you need to grow your application from an idea to a successful business is a laptop. This session will cover the process of moving to a pure cloud infrastructure, the advantages, and the pitfalls as well as how to avoid them.

    At 9:30am to 10:30am, Saturday 10th March

    In Salon A, Hilton Austin Downtown

  • Help Wanted: Hunting High & Low for Digital Talent

    by Winston Binch, Barbara Tejada, Ben Fisher, Lionel Carreon and Jami Hoffman

    Everyone is looking for digital talent these days, from established tech firms, startups, advertising agencies to the biggest corporations. The ever-broadening makeup of the attendees of SXSW is a huge indicator of this. There’s a bigger crossover of technology and marketing than ever before. In many ways, we are all looking for the same talent. And it’s not just developers. We look for highly conceptual people who can come up with amazing ideas and inventions. As a result, creative technologists, digital strategists, designers and writers are in high demand. In this panel, recruiters from a variety of firms will discuss who they look for and how they find that talent. How can we improve our pipeline and process? Where are there new places to look? How can the talent make themselves easy to find? Are schools keeping up with the demand? This panel will be for companies and jobseekers alike, a look behind the curtain of how the matchmaking of employer and employee happens.

    At 9:30am to 10:30am, Saturday 10th March

    In Brazos, Marriott Courtyard Austin Downtown/Convention Center

  • TechStars Live!

    TechStars, is an elite startup accelerator in the world, and by the numbers, it is harder to get in to than any Ivy League school. One of the hurdles in the TechStars guantlet is the live interview. Come and watch the TechStars team conduct live interviews with actual finalist companies. TechStars will work to identify and push hard on the core issues and then will have a candid discussion with the audience about that company. It will be like being an insider to the selection process within TechStars, and we think it will be very educational for all early stage entrepreneurs and investors. This session has been sponsored by Mircrosoft.

    At 9:30am to 10:30am, Saturday 10th March

    In Salon H, Hilton Austin Downtown

  • The Lean Startup

    by Dave McClure

    YO STARTUPS – STOP WASTING YOUR TIME (AND FUNDING)! Hosted By Eric Ries (The Lean Startup) and Dave McClure (500 Startups), this 1-day track teaches pivotal metrics and actionable frameworks for building better, faster, and smarter companies. Learn to be agile, iterate quickly, and improve rapidly. Featuring leading startups and companies like Etsy, HubSpot, & more. This session is sponsored by The Lean Start Up.

    At 9:30am to 10:30am, Saturday 10th March

    In Salon C, Hilton Austin Downtown

    Coverage link

  • (Not Just) Shit Startups Say: Anatomy of a Rockstar Product Cycle

    by Tom Poppendieck, Mary Poppendieck, Chad Dickerson and Ash Maurya

    Startup Case Studies' from Etsy & others on building your product including 'insider tips' on agile development, minimum viable product, and continuous deployment. Hosted by Eric Ries.

    At 11:00am to 12:00pm, Saturday 10th March

    In Salon C, Hilton Austin Downtown

    Coverage slide deck

  • Get Your Startup’s Name in Lights with IBM!

    by Jani Byrne, Claire England, Guy Diedrich, Sancia Matthyssen and Jonathan Libby

    Appearing at the 2012 SXSW Interactive Festival, IBM is looking for top entrepreneurs to join our Startup Showcase Video Series. We will be in the Startup Village hosting an audience participation session where your ideas count! Bring your smart phone and have ‘real time’ interaction with our panelists as we discuss entrepreneurial perspectives on Crowdsourcing, Social Entrepreneurship and more! Your participation during the session can help influence you being selected as one of four finalists for the IBM Startup Showcase Video Series. Following SXSW, we will work with our finalists to create the Video Series, capturing conversation about their startups and hear how they are improving the lives and businesses of their customers. The video series will be delivered through multiple channels reaching tens of thousands of developers, consumers, investors, and businesses around the world. This session is sponsored by IBM.

    At 11:00am to 12:00pm, Saturday 10th March

    In Salon B, Hilton Austin Downtown

  • Startup Passion Smack-Down

    by John Bradberry

    A surprisingly high percentage of entrepreneurs derail their startups because they fall in love with their idea. Emotional attachment to an idea leads to premature scaling and a number of other dangers. But, passion is a sacred topic among founders, who are often just as passionate about their passion as about their startups. Too often, we entrepreneurs equate rigorous scrutiny of our ideas with “negative thinking.” In this workshop we will transcend the false dichotomy between "positive" and "negative" thinking, and explore how entrepreneurial passion can bring danger along with its obvious benefits. Drawing on the latest psychological and business research, we will show how to scrutinize and strengthen your startup idea in a way that deepens your passion and confidence, and elevates your odds of success.

    At 11:00am to 12:00pm, Saturday 10th March

    In Salon A, Hilton Austin Downtown

  • The Field of Dreams Manifesto

    by Jeff Slobotski, Ben Milne and Bo Fishback

    With easy access to new technologies, resources, and ideas, more and more startups outside the Valley and the Alley are finding early success in places like Kansas City, Missouri and Des Moines, Iowa.Having assisted or launched several startups outside the traditional ecosystems, Dwolla’s Ben Milne and Zaarly’s Bo Fishback will discuss the role that the Internet has had in leveling the playing field for the builders of the 21st century. Moderated by Big Omaha and Silicon Prairie News founder, Jeff Slobotski, the candid conversation will provide audiences an unfettered, behind-the-scenes look at how one region is overcoming the odds and cultivating an entirely new kind of startup manifesto."

    At 11:00am to 12:00pm, Saturday 10th March

    In Texas Ballroom 1-3, Hyatt Regency Austin

    Coverage audio clip

  • The Most Wanted Unusual Suspect: Markia Zuckerberg

    by Glennette Clark and Shireen Mitchell

    In June 2011, Vivek Wadhwa wrote that we need a black Mark Zuckerberg. But, what about Markia? Is it hard to imagine that the next big thing could come from a Black woman living in an urban environment instead of one of Indian or Asian descent? What about a woman with Spanish as her first language? Where are the Black, Latino, and female Mark Zuckerbergs? There are plenty of underrepresented minorities and women who have achieved success in the tech field, but not to the level of a Mark Zuckerberg and Steve Jobs. It is a mission impossible or more like improbable?This is not a session that will re-hash and re-frame this familiar problem. This session will present out-of-the-box-thinking solutions to address the issue of diversity head on. It will also present challenges to and action items for attendees that will help to move the needle forward to truly increase diversity in the tech community.

    At 11:00am to 12:00pm, Saturday 10th March

    In Room 5ABC, Austin Convention Center

    Coverage audio clip

  • The Start-Up of YOU: 21st Century Career Strategy

    by Ben Casnocha and Reid Hoffman

    Renowned entrepreneur and investor Reid Hoffman and entrepreneur/author Ben Casnocha present a new blueprint for managing your career. You will learn the best practices of some of the most successful start-ups on the planet (like PayPal and LinkedIn), and how these strategies can be applied to your career -- no matter your industry or job function. You will learn how to launch career plans amid uncertainty; how to change jobs based on what you learn; how to generate breakout opportunities; how to take intelligent risks; how to develop real relationships and build an effective professional network. Most of all, you will learn how to *think* like an entrepreneur when steering the start-up that is your career. Newark mayor Cory Booker called The Start-Up of You "profound." Jack Dorsey said it "distills the key techniques needed to succeed." Come find out how to be the entrepreneur of your own life, and take control of your professional future.

    At 11:00am to 12:00pm, Saturday 10th March

    In Exhibit Hall 5, Austin Convention Center

    Coverage sketch note

  • P-Cubed: Building a Happy, Positive Startup

    by Ron Gutman

    Smiling is more than just the result of happiness – it can actually help create happiness. And creating happiness at work is essential to building a highly successful company.

    Ron Gutman, author of one of the most “Liked” TED talks of all time (the Hidden Powers of Smiling) and founder and CEO of HealthTap, discusses current research about how smiling and happiness can change lives and social situations, and are at the core of effective companies where employees love to work, and reveals methods (including creating and honoring a company Vision and Credo and shared values) for building a highly-successful, smile-filled company through a culture centered on Three-Ps: Positivity, Purpose and Priorities. These form the building blocks of innovative entrepreneurship.

    By promoting, respecting, embodying and hiring for these qualities, companies are better equipped to overcome the challenges inherent in innovation (positivity), attract the right talent, supporters, and partners (strong purpose), and move faster and accomplish more (priorities) – all with happier employees.

    At 11:30am to 11:45am, Saturday 10th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

  • Tech Career Expo

    Land a new (or better) job at SXSW. Chat with over 60 hot companies, from startups to established firms. Openings include development, design, engineering, management, marketing and sales. http://TechCareerExpo.com/

    At 12:00pm to 7:30pm, Saturday 10th March

    In Austin Music Hall

  • Ben Casnocha Book Signing

    Ben Casnocha signs ‘The Start-up of You’ at the SXSW bookstore

    At 12:15pm to 12:30pm, Saturday 10th March

    In Austin Convention Center

  • John Bradberry Book Signing

    John Bradberry signs ‘6 Secrets to Startup Success’ at the SXSW bookstore

    At 12:30pm to 12:45pm, Saturday 10th March

    In Ballroom G Foyer, Austin Convention Center

  • Keeping Kids off the Street: Wall St. vs. Startups

    by Renee DiResta, Chris Wiggins, Zach Sims, Ben Siscovick and Roger Ehrenberg

    New York is now the #2 startup hub in the country and rapidly rising; however, single most consistent reason given for NYC’s failure to nurture a culture of innovation is Wall Street: it sucks engineers in, drains them of their creativity, and stuffs them with so much cash they can never be “lean” again. This panel includes people arguing against Wall Street as a force for good, people arguing for Wall Street as a natural career path to startups, and people working to “keep kids off the Street” (i.e., keep engineering students from joining Wall Street hedge funds and I-banks).

    At 12:30pm to 1:30pm, Saturday 10th March

    In Salon A, Hilton Austin Downtown

  • LEAN STARTUP: Wisdom from Steve Blank + 'Meet the Authors' Session

    by Patrick Vlaskovits, Manuel Rosso and Steve Blank

    Talk by legendary startup guru Steve Blank on today's world of tech entrepreneurship, followed by an opportunity to hear from the authors of upcoming startup books.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Salon C, Hilton Austin Downtown

    Coverage slide deck

  • Pay-It-Forward: Building Successful Startups

    by Chris Bennett, Hadiyah Mujhid, Monique Woodard and Nnena Ukuku

    This workshop session is taught by Black Founders Startup Ventures. Black Founders Startup Ventures was founded to increase the success of black entrepreneurs in tech through educational workshops and events. What is little known about Black Founders is the stories of its co-founders and how helping others has led to a path of opportunity for their own independent tech startups. Meet the co-founders of Black Founders, a coder, lawyer, marketing guru, and product guy, and learn how their contributions to their community has ultimately taught them to be better entrepreneurs.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Room 5ABC, Austin Convention Center

  • StartUp Health: Transforming Healthcare in America

    by Jerry Levin, Steven Krein and Esther Dyson

    Legendary CEO Jerry Levin and Futurist and Health Investor Esther Dyson are interviewed by StartUp Health Co-founder Steven Krein in a dynamic session to discuss how to transform health and wellness entrepreneurship in America. Steve will engage Jerry and Esther and the audience in a thought provoking discussion on how entrepreneurs are the solution to changing healthcare in our country and how to establish the entrepreneurship culture throughout the nation in sectors like health and wellness. They will discuss how can entrepreneurs, investors, healthcare professionals and organizations can be collaborate in this revolution. This Future of Health Track is sponsored by Aetna.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Classroom 204, AT&T Conference Center

  • Co-Founder Speed Dating

    It's hard to find a co-founder for your startup. Tell us what you are looking for and we will play the matchmaker. In just an hour, you'll meet a dozen potential co-founders hand-picked for you. Please register ahead of time at http://capitalfactory.com/sxsw-c...

    At 2:00pm to 3:00pm, Saturday 10th March

    In Room 400, 402, Hilton Austin Downtown

  • LEAN STARTUP: Check Yo-Self Before U Wreck Yo-Self, Startup Metrics of the Masters

    by Joe Zadeh, Zach Nies, Aaron Batalion, Thomas Korte and Dharmesh Shah

    Startup Case Studies' from Airbnb, LivingSocial, HubSpot, & Rally Software on measuring success including lessons learned with pivots, metrics, and growth.

    At 2:00pm to 3:00pm, Saturday 10th March

    In Salon C, Hilton Austin Downtown

    Coverage slide deck

  • Exploring the Top Startup Accelerator Programs

    by Aziz Gilani, David Cohen, Gabriella Draney and Frank Gruber

    It seems like just about every other day a new startup accelerator program is hatched. Is this a phenomenon or just a fade? This panel will explore the global startup accelerator explosion and share the latest quality rankings. The panel will consist of a well rounded group with representatives from the three top ranked U.S. accelerator programs as they look to share some of the secrets to their program success.

    At 3:30pm to 4:30pm, Saturday 10th March

    In Salon A, Hilton Austin Downtown

  • Finding Co-Founders: the Who, Why, Where & How

    You're an engineer & you think biz folks kind of suck, why do you need them? You're a biz person & getting the cold shoulder from engineers & designers. Here from folks in different disciplines on:

    - Pros/cons of co-founders

    - The right make-up for a team

    - Where do you find them?

    - How do you "date"?

    Moderator: Jessica Alter

    Panelists: Seth Sternberg, René Pinnell, Marc Weil, David Weekly, George Ishii

    At 3:30pm to 4:30pm, Saturday 10th March

    In Room 400, 402, Hilton Austin Downtown

  • LEAN STARTUP: From the White House to the Boardroom, What You Can Learn From Lean Giants

    by Macon Phillips, Scott Cook and Todd Park

    Lean Startup' Author Eric Ries hosts a fireside chat with Macon Phillips (Director of Digital Strategy, US White House), Todd Park (CTO, Department of Health & Human Services), and Scott Cook (CEO, Intuit) on how Silicon Valley is inspiring the government and enterprise sectors.

    At 3:30pm to 4:30pm, Saturday 10th March

    In Salon C, Hilton Austin Downtown

    Coverage slide deck

  • Co-Founder Speed Dating

    It's hard to find a co-founder for your startup. Tell us what you are looking for and we will play the matchmaker. In just an hour, you'll meet a dozen potential co-founders hand-picked for you. Please register ahead of time at http://capitalfactory.com/sxsw-c... .

    At 5:00pm to 6:00pm, Saturday 10th March

    In Room 400, 402, Hilton Austin Downtown

  • Fit Together: How Fitness Goes High-Tech + Social

    by Kevin McCoy, Maria Ly, Kevin McCoy, Jason Jacobs and Bob Goodman

    Tools like Nike Plus and FitBit, apps like Lose It, Run Keeper, and Skimble, and communities like Daily Burn and Spark People are helping to change everyday workouts from a solitary to a social pursuit. The magic of these devices, tools, and communities enables people to track their fitness, undertake fitness programs, track and share their progress overtime, and learn from peers and professionals. This panel will look at where it’s all headed and what it means for everyday interactive experiences. Conversation will include the provocative question: can the Internet make you fit?

    At 5:00pm to 6:00pm, Saturday 10th March

    In Capital Ballroom, Omni Downtown

    Coverage audio clip

  • LEAN STARTUP: Baby Got (Feed)Back - Putting the Lean in Learn

    by Janice Fraser, Ian McFarland, Andy Rachleff, Adam Goldstein and Victor Echevarria

    Startup Case Studies' from Hipmunk, Taskrabbit, Wealthfront, & LUXr including lessons learned in customer development, UX, and marketing.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Salon C, Hilton Austin Downtown

  • Social Discovery and the New Startup Scene

    by Andrea Vaccari

    Social discovery is the new kid on the block in the startup scene. Glancee, Highlight, Banjo, and Sonar are this year's SXSW hottest darlings. This session will provide a detailed analysis of this space by Andrea Vaccari, cofounder and CEO of Glancee. First, we will understand what is social discovery and why it is here to stay, ready to fullfil an already existing yet underserved market at the intersection of social networking and dating services. Then we will look at today's landscape: what are the most interesting players in the space, how they differentiate from one another, how they are tackling growth and privacy concerns, and how they play along with existing social norms. Finally, we will discuss about the future of social discovery: the long-term vision of bringing together the best of our physical and digital worlds, and the opportunity to create valuable services that can be easily monetized.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Salon A, Hilton Austin Downtown

  • Think Global, Blog Local: The Regional Tech Blog

    by Mike Bollinger, Sean Blanda, Rick Turoczy, Danny Schreiber and Danielle Morrill

    While TechCrunch, GigaOM, ReadWriteWeb and other major tech blogs inform tech enthusiasts of the more exciting and press-savvy startups, tech blogs such as Silicon Florist, Silicon Prairie News, TECHdotMN and Technically Philly are dedicated to continual coverage of both the loud and quiet startups in their area. This panel will look at the importance of regional tech blogs, how they got their start, revenue models and methods of gathering story leads as well as case studies of startups they've discovered that have gone on to capture national and international press.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Creekside I & II, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

  • X of Y: How to Ensure Your Startup Is Defensible

    by Peter Coles, Katia Beauchamp, Eric Koger, Sam Shank and Dave Gilboa

    Entrepreneurs often pitch their ideas as “the X of Y”. Match.com for farmers… Foursquare for parking lots… Gilt Groupe for grandparents. It is both efficient and lucrative to take what already works and extend it to a new niche, a new country or a new context. Innovation through localization or specialization has launched many successful businesses.

    On the flip side, say you have a truly innovative and disruptive idea. Good for you! That’s only the beginning. Companies like Groupon and Gilt launched with unique business models, but now they each have a slew of imitators and have spent fortunes to stay at the front of the pack. In a time of easy capital, fast development and expensive intellectual property rights, how else besides capital can a company stay defensible?

    At 5:00pm to 6:00pm, Saturday 10th March

    In Salon B, Hilton Austin Downtown

    Coverage audio clip