Sessions at SXSW Interactive 2012 about Television on Saturday 10th March

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  • Integrating Brands into Social Television

    by Kristin Frank, Michael Cupo, Jennifer Kavanagh, Jonathan Carson and Mike Shields

    In 2011, social television hit the mainstream with networks across the board embracing social media in a big way, launching a myriad of products ranging from Facebook brand pages and Twitter handles to second screen experiences on mobile devices to drive buzz around on-air programming and connect with fans. Networks also started experimenting with different creative ways to bring advertisers into the social mix. In 2012 this trend will not only continue, but grow exponentially with networks bringing advertisers deeper into socially blended experiences with linear programming. During this panel, different networks will discuss not only how social buzz is translating into ratings success, but how brands are also reaping the benefits from engaged audiences across the different social platforms through integrated advertising campaigns. The panel will also look at how social media buzz has replaced the old system of courting television and film critics and the ways networks are now courting millenials who are critics in their own right with active digital thumbprint.

    At 9:30am to 10:30am, Saturday 10th March

    In Capital Ballroom A, InterContinental Stephen F. Austin

  • All Day Event - Turner Revive Lounge

    Wanna meet the tech team behind March Madness Digital, Falling Skies, and Anderson Cooper? We’re Turner Broadcasting and we're changing the way you watch TV. Get to know us, pitch our start-up investors, and learn about Turner Media Camp, a brand-new accelerator helping top media startups with capital, mentorship and access. Have brunch at our Hangover Lounge, recharge yourself and devices or join our happy hours celebrating women in technology. Follow @TurnerRevive for future updates

    At 11:00am to 6:00pm, Saturday 10th March

    In Moonshine Grill

  • Anime: More Than Cartoons

    by Justin Rojas, Craig Crossley, Ryo Yamaguchi, Margo Yabs and Mike Laidlaw

    Back in the day, the American anime experience was limited to a couple shows on TV and a small selection at your local comic book shop. Now, anime is a multi-million dollar industry, and traditional entertainment outlets turn to anime to tell their stories with increasing frequency. Join representatives from leading anime, gaming, and digital media companies as they gather to discuss anime’s impact on pop-culture, and find out how anime impacts your life in ways you might not even suspect. From your mobile device to the movie theater, in your video games and on your DVR, anime is everywhere. It’s more than cartoons – It’s a thriving, influential culture.

    At 11:00am to 12:00pm, Saturday 10th March

    In Room 12AB, Austin Convention Center

    Coverage audio clip

  • Top Chef: How Transmedia is Changing TV

    by Dave Serwatka, Aimee Viles, Tom Colicchio, Andy Cohen and Lisa Hsia

    Bravo’s interactive late-night talk show, “Watch What Happens Live,” is coming to SXSW. Meet the on and off-screen digital mavens, including the show’s host Andy Cohen, Tom Colicchio (“Top Chef” judge), Lisa Hsia, Aimee Viles and Dave Serwatka. In Cohen’s SXSW Clubhouse, these visionaries will illustrate how “Top Chef 9” brought multi-platform storytelling beyond the linear screen. When Bravo embarked on their transmedia mission in the fall of 2011, they broke new ground with digital innovations and fostered a unique two-way fan/cast relationship. Dive deep with Bravo into their latest industry first and learn the return on investment for the network and for the fan. Through this soup-to-nuts presentation, discover why transmedia is the future of the entertainment industry.

    At 11:00am to 12:00pm, Saturday 10th March

    In Ballroom D, Austin Convention Center

  • YouTube Mobile/Google TV Code Lab

    by Jarek Wilkiewicz and Les Vogel

    Come participate in these free, interactive programming classes. Roll up your sleeves and get waist-deep in code. Whether you’re learning a new platform or are a seasoned hacker, these hands-on sessions will help you apply your knowledge.

    If you are building Android smartphone, tablet or Google TV applications and want to incorporate high-quality YouTube video playback in your product this codelab is for you. This is a hands-on event and requires Android application programming skills on smartphone, tablet or Google TV platforms.

    This is a VIP event and as space is very limited, please apply to attend. To apply please fill out this form: https://docs.google.com/a/google...

    At 3:00pm to 6:00pm, Saturday 10th March

    In Rainey St

  • Meat is Might: Epic Meal Time Rules the Web

    by David Heuff, Josh Elkin, Ameer Atari, Jonny Goldmaker and Harley Morenstein

    How do a group of friends go from sitting down for a meal together to creating an EPIC MEAL TIME together?

    The first ever Epic Meal Time video involved the creation (and subsequent demolition) of a "fast-food pizza" and received 100,000 views. The second, Angry French Canadian: The Greasiest Sandwich in Canada, saw views increase exponentially to 500,000. Epic Meal Time episodes have garnered 15 millions total views - 2 million per episode - and have appeared at Comic Con, on The Tonight Show with Jay Leno, joined leading Independent Television Network Revision3 and are continuously increasing both their audience and footprint.

    What are the key factors to their initial success and continued expansion throughout the digital and entertainment sphere? What's the process of putting together an Epic Meal Time video from concept to execution? Join the Epic Meal Time team in a discussion of how an online YouTube cooking show has succeeded in a crowded space at a level where many have not.

    At 3:30pm to 4:30pm, Saturday 10th March

    In Room 18ABCD, Austin Convention Center