Sessions at SXSW Interactive 2012 about Typography on Saturday 10th March

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  • Two Decades of Trajan in Movie Posters

    by Yves Peters

    Soon after its appearance on the font market more than 20 years ago, the Adobe Original Trajan was embraced by Hollywood. Now it seems to grace more movie posters than any other typeface. Its stately and classic character shapes made it the go-to choice for Oscar material. Yet in recent years the popular font has apparently fallen from grace, and a pretender to the throne is vying to take its place.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Room 12AB, Austin Convention Center

    Coverage audio clip

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