Sessions at SXSW Interactive 2012 on Sunday 11th March

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  • Nike Livestrong Run

    At 8:00am to 9:00am, Sunday 11th March

  • All Day Event - Alcatel-Lucent’s Trend Lounge

    Alcatel-Lucent is rolling out the red carpet again and playing host at the sassy “ultra-lounge.” Devs, techies, entrepreneurs and VCs are invited to relax, recharge, drink & grub with ALU’s NG Connect team and partners. Fight the flashes on the step and repeat, cameo appearances from tech & celeb stars, and the juiciest SXSW gossip live. VentureBeat will host live interviews while TechZulu brings the hollyweird, live streaming all current events.

    At 9:00am to 6:00pm, Sunday 11th March

    In Room 406, Hilton Austin Downtown

  • All Day Event - AT&T Lounge

    AT&T is back and faster than ever with 4G LTE speeds. Stop by to charge your devices and test-drive the Samsung Galaxy Note, an all-in-one experience that simplifies your connectivity needs at SXSW.

    Austin Convention Center: 1st floor (near 4th St. & Neches entrance)

    At 9:00am to 6:00pm, Sunday 11th March

    In Austin Convention Center

  • All Day Event - Catch A Chevy/Drive A Chevy

    Complimentary rides around town! Yeah, we thought that'd get your attention. See a Chevy. Catch A Chevy. At the Convention Center or anywhere downtown 8:30 a.m. to 10:00 p.m. Take a break, and let us do the driving.

    Slide behind the wheel, and take a spin in your choice of extended-range electric Volts, a drop-top Camaro, Sonics, all-new Malibu Eco, or Corvettes. We’ll be at Trinity and 3rd from 8:30 a.m. to 5:00 p.m.

    At 9:00am to 10:00pm, Sunday 11th March

    In Austin Convention Center

  • All Day Event - Chevrolet Volt Recharge Lounge

    Phone batteries fade. Laptop batteries wane. Your internal batteries need recharging, too. Come plug in at the NW corner of the Convention Center. Meet up with friends, record an interview, or just hang.

    Austin Convention Center: 1st floor (NW Corner of 4th St. & Trinity)

    At 9:00am to 6:00pm, Sunday 11th March

    In Austin Convention Center

  • All Day Event - Gemalto Mobile IDEA/NEXT Lounge

    The Gemalto Mobile IDEA/NEXT Lounge is the hub to learn, engage and share in discussions around all aspects of mobility – from the mobile phone to the cloud – and the digital security solutions they necessitate at SXSW. You will find analysts, vendors, entrepreneurs and government officials discussing what’s next in mobile payment, mobile identity, mobile/cloud security solutions and emerging mobile technologies. At the Gemalto Mobile IDEA/NEXT lounge, you (and your devices) can recharge in a fun, fully-connected, forward-thinking atmosphere.

    At 9:00am to 6:00pm, Sunday 11th March

    In Room 602, Hilton Austin Downtown

  • All Day Event - IBM Future of Social Lounge

    How Socially Forward is your Business? Want to find out? Stop by the IBM Future of Social Lounge during SXSW Interactive for a social assessment, see where Social Business is headed, listen in on live Conversations with Industry Innovators, recharge and refresh between sessions. Learn how IBM and their Business Partners are helping startups, developers and business leaders transform the future of business and get an invitation to our party.

    At 9:00am to 6:00pm, Sunday 11th March

    In Room 1, Austin Convention Center

  • All Day Event - Isis Lounge

    Visit the Isis Lounge (West Hall) or our Tradeshow Booth (#444) to see the Isis Mobile Wallet in action. Don’t miss our live presentation by cyberillusionist Marco Tempest in the Lounge on March 9th.

    Austin Convention Center: 1st floor (near 3rd St. & Trinity entrance)

    At 9:00am to 6:00pm, Sunday 11th March

    In Austin Convention Center

  • All Day Event - Microsoft Lounge

    Today’s consumers expect applications that are optimized for all their devices – including phones and tablets. Visit the Microsoft Lounge to see how to create impressive multiscreen experiences.

    Austin Convention Center: 4th floor (NW Corner of 4th St. & Trinity)

    At 9:00am to 6:00pm, Sunday 11th March

    In Austin Convention Center

  • All Day Event - PepsiCo Central

    This year, the PepsiCo Pavilion is going to highlight the intersection of analog and digital. Tune in, take notes and help them make sense of it all!

    Austin Convention Center: 1st floor, Palazzo, SW Corner

    At 9:00am to 6:00pm, Sunday 11th March

    In Austin Convention Center

  • All Day Event - Samsung Blogger Lounge hosted by Techset

    5th Year Anniversary Celebration! For the last four years, the Blogger Lounge at SXSW has served as a central hub for celebrating friendship, innovation and collaboration. We are proud to announce that TechSet is once again partnering with Samsung to host the SXSW Blogger Lounge in 2012.

    At 9:00am to 6:00pm, Sunday 11th March

    In Room 19AB, Austin Convention Center

  • All Day Event - Samsung Smart Wall

    Samsung will unveil their latest news, cutting-edge products and their stunning, engaging media wall which will highlight everything you need to know about what’s hot at Samsung and SXSW.

    Austin Convention Center: 1st floor Atrium

    At 9:00am to 6:00pm, Sunday 11th March

    In Austin Convention Center

  • All Day Event - SXcycles

    SXcycles is a complimentary bike share program for Platinum, Gold, Interactive and Film registrants. Tern is providing their "Link D8" bicycles for daily use. Registrants can pick up a bike with helmet, locks and BioLogic lights and Commute Bag (so long as supplies last), and be on their way to satellite campuses, film venues or nighttime happenings. Come to 513 East Cesar Chavez Street, directly across from the Austin Convention Center, to pick up one of these sweet Tern Bicycles and enjoy this eco-friendly way to explore the city and all that SXSW has to offer!

    At 9:00am to 3:00am, Sunday 11th March

    In SXCycles Tent

  • All Day Event - The Americans Elect Lounge

    Recharge your batteries and your brain in our lounge, and find out about our lounge's Flash Mob Happy Hours by following us on Twitter (@AmericansElect) and via #sxaelounge.

    We'll have charging stations, classic board games like Battleship, Connect Four, and Operation, videos to watch, swag, and a version of Rock 'Em Sock 'Em Robots that we modded with donkey and elephant heads just for SXSW!

    And if you happen to see a giant plush elephant and donkey walking around SXSW, they're with us. Like the two parties, they can't agree on anything. Tweet photos and videos of them in action at #donkeyVelephant and you could win your own Limited Edition Rock 'Em Sock 'Em Robots: Donkey v. Elephant Edition. Only five exist in the world!
    More about Americans Elect:

    We're hosting a national online primary this summer. Any registered voter can participate, and whoever the American people choose will be on the ballot nationwide, right next to the Republican and Democratic candidates.

    We're nonpartisan, so it's completely up to you to pick this third option. We're using the internet to empower voters and circumvent the two parties. Together we'll pick a president, not a party. Check us out at www.AmericansElect.org !

    At 9:00am to 6:00pm, Sunday 11th March

    In Room 7, Austin Convention Center

  • All Day Event - The Beacon Lounge

    The Beacon: Lounge With a Conscience returns as THE spot for cause-focused people to hang out with the best & brightest non-profit Geekerati. The WiFi will be speedy, the noms & drinks plentiful, the couches comfy and the do-gooding vibe pure awesome.

    At 9:00am to 6:00pm, Sunday 11th March

    In Room 8BC, Austin Convention Center

  • All Day Event - The Circus Mashimus

    Once again, the fun-filled big top circus that is the Mashery Lounge will be back at SXSW 2012 in March. With great furnishings and flowing refreshments, the Circus Mashimus is a great place to talk API shop with Mashery folks or simply relax while catching up on email

    At 9:00am to 6:00pm, Sunday 11th March

    In Room 3, Austin Convention Center

  • All Day Event - The iTriage "Power-Up" Lounge

    Need to recharge? iPhone or Tablet going dead? Feet hurting? Come relax in the iTriage Power-Up Lounge. Plug in your electronics at the charge stations and grab a healthy snack to refuel! And while you're recharging on the comfy couches, learn about the #1 downloaded healthcare app that allows you to take charge of your health!

    At 9:00am to 6:00pm, Sunday 11th March

    In Room 301, AT&T Conference Center

  • All Day Event - The Lift presents: Latin America Innovation

    The Lift invites you to discover Latin America as a source of technological development and possible investments for the years to come. With a selection of some of the best projects generated in Latin America, this lounge hosts Latin American start-ups, socially-innovative projects, a showcase of amazing artists working with technology and other creative outputs from Latin America’s prime creative industries. You know the flavour, come and get to know innovation from Chile and Argentina to Mexico.

    At 9:00am to 6:00pm, Sunday 11th March

    In West Tent, Brush Square Park

  • Morning Event - Java Monster Mornings

    Come and enjoy free Java Monster drinks and complimentary breakfast from Monster Energy at the Registrants Lounge presented by MOFILM!

    At 9:00am to 11:00am, Sunday 11th March

    In Registrants Lounge

  • The Most Important Panel You'll Ever Attend - How to Get Your First 100 Paying Customers [NO BADGE NEEDED]

    by Noah Kagan, Nathan Latka, Espree Devora, Liam Martin and Andrew Warner

    Event Website: http://appsumo100.eventbrite.com/

    A business can't survive without customers, but how do you get someone to trust buying from your company when you are new. In this panel 5 proven business owners will reveal how they got their first 100 customers and developed at least 1000 core fans of their brand.

    Video (in case you don't feel like reading): http://youtu.be/x_ILQ12P5rU

    How long did it take to get 100 paying customers?
    What main marketing tactic did you use to get 1000 core fans?
    How did you discover how much your market would be willing to spend on your product/service?
    Were you nervous that no one would be interested in what you had to offer?
    What is the number one thing that makes your potential customers trust you to purchase?

    Moderator, Espree Devora – ZexSports and Save Business Time - "The Girl who Gets it Done" is the founder of Save Business TIme, a guide of online business tools, and ZexSports, a search engine dedicated to local action sports events, and co-founder of Women in Action Sports (WIAS).
    Noah Kagan – AppSumo - After graduating from Berkeley Haas School of Business, Noah worked in marketing at Intel before becoming the 30th employee at Facebook, 4th employee at Mint.com and ultimately founded AppSumo, THE leading on-line resource for tools and training for entrepreneurs and start-ups.
    Liam Martin - TimeDoctor and Staff - After graduating with a masters in Sociology from McGill University, Liam opened a small tutoring company which grew to over 100 employees, he consults on outsourcing and process design and is now working as a co-founder at www.staff.com, an elite remote working network where employers can find full time employees at a fraction of brick and mortar employees.
    Andrew Warner – Mixergy - Andrew has interviewed a wealth of entrepreneurs, startups, press, lurkers, and ambitious upstarts. Mixergy.com is a daily online interviews of successful entrepreneurs, such as Jimmy Wales (founder of Wikipedia), Tony Hseih (Zappos)
    Nathan Latka – Lujure - Nathan is Co-Founder and CEO of Lujure.com, a tool that helps you build a fan page in under 30 seconds. After losing his job, he decided to build a company around what he knew best: Facebook. This is the story of a scrummy college guy who goes from his dorm room, to the Lujure boardroom which now empowers over 45,000 business owners online.

    Purchase before February 29 and receive access to 2 bonus mastermind sessions:
    Monday, March 5, 8:30 PM CST - Ask your questions of development outsourcing expert, Liam Martin, co-founder Staff.com
    Tuesday, March 6, 8:30 PM CST - Learn how to sell and make money for your mobile app with Jonathon Kay, former head of marketing for Grasshopper, co-founder Apptopia and creator of Learn 2 Buzz.
    OVER $2000 in Panel Perks!
    VIP Staffing from Staff.com
    Face time with other panelists
    Credit from AppSumo
    Credit from Lujure.com Facebook Brand Page builder tool
    Lean Launch Action Guide from Mixergy
    Hang with Noah Kagan - 30th employee at Facebook, 4th employee at Mint.com, founder of AppSumo - a general marketing wizard
    The opportunity to meet event organizer super team, Espree Devora, and Sara Norris... PRICELESS!

    At 9:00am to 11:00am, Sunday 11th March

  • Accelerating Killer LatAm Startups

    by Pedro Torres Picón, David Weekly, Bedy Yang and Hernan Kazah

    The genome to create a great startup fast has been cracked. With proper funding and mentoring provided by a series of Lat Am-based accelerators, we can expect that a new wave of brave and savVy Latin American entrepreneurs will be entering the global market soon. Meet the people who are making this happen and learn why a regional network of accelerators is the way to make a real difference in this continent.

    At 9:30am to 10:30am, Sunday 11th March

    In Room 5ABC, Austin Convention Center

  • Accelerating Killer LatAm Startups

    by Bedy Yang, Hernan Kazah, Vanesa Kolodziej, David Weekly and Pedro Torres Picón

    The genome to create a great startup fast has been cracked. With proper funding and mentoring provided by a series of Lat Am-based accelerators, we can expect that a new wave of brave and savVy Latin American entrepreneurs will be entering the global market soon. Meet the people who are making this happen and learn why a regional network of accelerators is the way to make a real difference in this continent.

    At 9:30am to 10:30am, Sunday 11th March

    In Room 5ABC, Austin Convention Center

  • All Day Event - Startup America at SXSW

    Dedicated to helping young companies grow, the Startup America Partnership is providing a place to meet, collaborate and mingle with iconic entrepreneurs, VCs and other startups this year in the Startup Village. Unique programming elements, meeting spaces, refreshments of the caffeinated and/or adult variety, and daily giveaways will make the Startup America space a can’t-miss for startups.

    At 9:30am to 6:00pm, Sunday 11th March

    In Salon E, Hilton Austin Downtown

  • Big Data: Powering the Race for the White House

    by Alex Lundry, Patrick Ruffini, Josh Hendler, Dan Siroker and Kristen Soltis

    Despite the advent of new media, campaigns for President still measure the electorate in pretty much the same way they did 40 years ago, through traditional polls to landline phones. That could all change this year. The hottest job in today’s Presidential campaigns is the Data Mining Scientist -- whose job it is to sort through terabytes of data and billions of behaviors tracked in voter files, consumer databases, and site logs. They’ll use the numbers to uncover hidden patterns that predict how you’ll vote, if you’ll pony up with a donation, and if you’ll influence your friends to support a candidate. This panel will delve deep into the world of real-time data on Presidential campaigns, showing how it’ll be used to make decisions on everything from the layout of a signup form to where to spend millions of advertising dollars in the closing days of a campaign. Forget about which candidate has the most likes on Facebook or followers on Twitter -- and learn why 2012 will be the year of Big Data in American politics.

    At 9:30am to 10:30am, Sunday 11th March

    In Rio Grande, Hilton Garden Inn Austin Downtown

  • Can Gaming Make the World Better?

    by Gabe Zichermann, Nadya Direkova, Adam Bosworth, Samantha Skey and George Weiner

    Let’s face it—games make our lives more fun, but can they also make a positive impact on the world? At the recent Games for Change Festival, Al Gore said “games are the new normal” and that “the gamification trend is really powerful” in helping to solve issues like climate change. Over the past year, we’ve seen an influx of startups using social gaming to motivate people to do good and change their lifestyles. Armed with the philosophy that it is only by inspiring a massive shift in consumer behavior that we can make a measurable impact on the world, these companies are using gaming mechanics and incentives to engage, educate and motivate a global audience. This panel will discuss if gaming for good can actually drive large-scale change, as SCVNGR’s Seth Priebatsch discussed last year at SXSW’s keynote, and examine how we can measure that impact.

    At 9:30am to 10:30am, Sunday 11th March

    In Room 6AB, Austin Convention Center

    Coverage audio clip

  • Companion Gaming: Strategies for Cross-Platform Releases

    by Nick Fortugno

    The rise of smartphones, tablets, and a diversity of casual and hardcore gaming platforms now means that there are a variety of places where an interested gamer can consume a game brand. It is increasingly likely that a player will have multiple of these devices and will use them all for gameplay. What are the ramifications that this new reality has on the development of a successful game brand? If you assume that a player is going to want to play the game on different platforms, how can you leverage the game properly for each market and technology? How should the different implementations relate? Where is a simple port needed, and where you need a completely new design? This panel explores the current experimentation and the future possibilities inherent with cross-platform game release.

    At 9:30am to 10:30am, Sunday 11th March

    In Texas Ballroom 1-3, Hyatt Regency Austin

    Coverage audio clip

  • Consumer Patterns Revealed by Dating Site Insiders

    by Julie Fields, Brian Schechter, Shayan Zadeh, Laurie Davis and Sam Yagan

    Why is it that out of 40M online daters in the U.S., only 1.3M are on the largest paid site? Even dating sites that don’t brand themselves as catering to a niche tend to attract certain types of daters. And there are no universal rules. Take NY for example: 20something social go-getters favor HowAboutWe while professionals are on Match.com. 30something entrepreneurs crave Okcupid while the traditional-valued join eHarmony. Yet the same group of people in Austin will yield different results. How do users choose the site they’re on, what inspires brand loyalty, and how do companies uncover useful data on consumer decisions? The dating industry is a great case for this phenomenon, but the issue touches nearly every consumer-facing industry. The result? Companies are battling it out for users. What makes one person choose Foursquare over Gowalla, or Groupon over LivingSocial? In a never-before-seen meeting of the dating giants, we’ll delve into the enigmatic consumer mind.

    At 9:30am to 10:30am, Sunday 11th March

    In Capital Ballroom B, InterContinental Stephen F. Austin

  • Excessive Enhancement: JavaScript's Dark Side

    by Phil Hawksworth

    Are we being seduced by the animation and rich UI capabilities of modern browsers at the expense of the underlying platform of the Web?

    The Web has entered a new phase in its evolution: The proliferation of a JavaScript enabled audience with increased processing grunt in their devices, better and more ambitious JavaScript developers, and users with an appetite for sophisticated experiences, all seem to be helping to move the web in a rich and exciting direction. Good developers understand about graceful degradation, progressive enhancement, unobtrusive JavaScript and the like, so why are we seeing big companies building web offerings with little apparent thought for their impact on the Web?

    We'll explore this by looking at what the Web was, is now, and might become. We'll look at examples of exciting user interfaces and sophisticated interactions. We'll also examine some emerging techniques for providing rich user interactions without hurting the web or killing kittens.

    At 9:30am to 10:30am, Sunday 11th March

    In Ballroom A, Austin Convention Center

  • Fixing Broke(n) Governments Through Serious Games

    by Luke Hohmann

    It’s no secret. Local, state and federal governments face budget shortfalls, spending cuts and reduced service—in a political climate that favors gridlock. Serious games have emerged as a viable approach to budgeting that is both participatory and scalable. In this session, we’ll discuss why serious games are a particularly good tool for budgeting and their advantages over alternatives such as deliberative democracy, participatory budgeting, or majority voting through polls. Participants will learn to conduct in-person and online games built specifically for resolving multi-scalar budget problems. These models are based on Budget Games, which we designed and played in San Jose, CA, on Jan. 29, 2011 in which more than 100 community leaders collaboratively re-crafted the city’s proposed budget. Because the game revealed real consensus, San Jose officials were able to act on the game’s results with more confidence than traditional polling.

    At 9:30am to 10:30am, Sunday 11th March

    In Salon A, AT&T Conference Center

  • Food Trucks Share Social Media Tips

    by Stephanie Morgan, James DiSabatino, Bob Madden and Daniel Shemtob

    From New York to Los Angeles, Korean barbecue to waffles, food trucks are popping up across the country and taking the nation by storm. Kicking storefronts to the curb, chefs and entrepreneurs are hitting the pavement to sell their culinary creations on wheels—more affordably and innovatively than if they’d been boxed in by a four-wall restaurant.

    Food trucks have harnessed social media and 140 character messages to connect directly with customers and to create cult followings through grassroots marketing. Social media marketing has been critical to build a name, to inform thousands of potential customers about moving locations in a timely manner, and directly engage with customer base. What can marketers from all walks learn from the strong social media engagement tactics and apply them to their brands?

    The panel will include nationwide food trucks and previous cast members from The Great Food Truck Race.

    At 9:30am to 10:30am, Sunday 11th March

    In Citadel, Driskill Hotel

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