Sessions at SXSW Interactive 2012 on Sunday 11th March

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  • Gokit Official SXSW Launch Party

    Come and attend the Official Gokit Launch Party. Meet the founders. FREE Food, Beverages, and Music. RSVP Only!
    Link: http://gokit.me/sxsw

    At 5:00pm to 7:00pm, Sunday 11th March

    In Copa

  • Hacking the Citizen Experience

    by Aaron Ogle and Cyd Harrell

    Citizens interact with their governments (local or national) every day, and they increasingly do this via websites, phone apps, or other types of technology. Many of these interfaces are uninformed by the design and experience practices that have become a standard part of commercial product and service development. In fact, few government agencies have the budget in these times to hire a staff of web and experience practitioners. Over the last several years, a vibrant culture of hackathons has grown up, with developers spending weekends building apps based on government data. Designers and researchers, however, haven't yet begun to participate in numbers.

    This talk will discuss the challenges of public/citizen experiences and the great potential to improve Americans' lives through informal design and prototyping collaborations. We'll explain how designers and developers can build communities of public service around our talents and industries. We'll inspire the audience to use their powers for good and contribute to the growing movement known as Government 2.0

    At 5:00pm to 6:00pm, Sunday 11th March

    In Salon A, AT&T Conference Center

  • How Is Internet Helping People Make Their Own Laws

    by Ronaldo Lemos and Sergio Branco

    Brazil's Marco Civil da Internet is a proposed new national law regulating the rights and responsibilities of Internet users and service providers. Crafted through an open, participatory process, it sets a new standard for national laws governing privacy, freedom of expression, online liability, net neutrality and open government. It is also a real example of "wiki government" in action. After the inovative Marco Civil da Internet, that is now being debated at Brazilian Congress, a huge reform in the Brazilian Copyright Law, a Personal Data Law and even the Code of Civil Procedure are being discussed on open plataforms on the internet, which allows a whole new model of direct democracy. Come learn about what has been accomplished in Brazil and might come to a government near you.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Room 5ABC, Austin Convention Center

    Coverage audio clip

  • How to Personalize Without Being Creepy II

    by Mark Peters and Mat Harris

    For content developers struggling to generate engagement, personalization is a type of salvation. Centenarian news organizations are looking to revive their relevance in an era of unlimited free content. For them, mass-personalizing for each audience of one is an extremely compelling means to regain influence and earn back reader loyalty. At the same time, advertisers are under more and more pressure to optimize ad performance and deliver results.

    Continuing the debate that has persisted since last year's panel, we take an even deeper and more introspective look at the challenges, ethical dilemmas and complicated trade-offs of personalization.

    2012 brings even more users to social media in an increasingly mobile web - prime territory for advanced content personalization. Social media users are gaining sophistication and seeking answers about their data, its permanence and portability.

    In 2012, personalization practices promise to be as obfuscated and unconventional as ever before. Legislators around the world offer empty promises of consumer protection without having any real basis for guaranteeing it. What is right -- and wrong -- in this wild, wild West?

    At 5:00pm to 6:00pm, Sunday 11th March

    In Capitol View North, Sheraton Austin Hotel at the Capitol

  • I Have A Startup Meet Up

    by Meghan Casserly

    A time and place to bring together folks involved in startups on any level. From bootstrapped 18-year-olds to Union Square funded rockstars. Hosted by Forbes Magazine staffers Meghan Casserly Jeff Bercovici and Tomio Geron.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Big Bend, Hyatt Regency Austin

  • Innovation Case Studies: Austin and Beyond

    by Adriana Cruz, Pike Powers and Tony Schum

    “Keep Austin Weird” is more than just a bumper sticker. It’s a philosophy that has become a part of the Austin technology industry mindset and has helped make Austin a center of innovation. Learn about the city policies and the regional economic development initiative developed by local leaders have helped to create an environment where companies thrive and where companies want to relocate and expand. Can similar policies be implemented in other cities (in the US and around the world) -- or is the Austin experience unique? To this end, what kind of strategies are other municipalities embracing to encourage tech innovation and entrepreneurship?

    At 5:00pm to 6:00pm, Sunday 11th March

    In Salon C, AT&T Conference Center

  • Meg Hirshberg Book Signing

    Meg Hirshberg signs her book ‘For Better or For Work: A Survival Guide for Entrepreneurs and Their Families’ at the SXSW bookstore.

    At 5:00pm to 5:15pm, Sunday 11th March

    In Ballroom G Foyer, Austin Convention Center

  • Memoirs of a Data Security Street Fighter

    by Mikko Hypponen

    From Brain.A to Stuxnet: we've been fighting PC viruses for 25 years now. What was once an annoyance has become a sophisticated tool for crime and espionage. Computer security expert Mikko Hypponen tells us how we got into this mess and shows us the way out.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Salon J, Hilton Austin Downtown

  • NASA’s Mission Possible: Tweeting thru Space

    by Stephanie Schierholz and Erik Sowa

    With 110 twitter accounts, 20 tweeting astronauts, an Image of the day posted to Facebook and more, NASA's social media strategy is all about extending the space "experience". For the last shuttle launch of Atlantis, 150 lucky individuals were invited to attend the official NASA Tweetup to experience the lift-off first-hand, with exclusive behind the scenes access to astronauts, facilities, lectures and more. Hear from Erik Sowa, NASA Tweetup attendee and director of engineering at ExactTarget's Social Media Lab, and Stephanie Schierholz, NASA's head of social media, as they discuss the process behind this groundbreaking event.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Capital Ballroom, Omni Downtown

  • Network Effect: Building a Business Around Sharing

    by Drew Houston

    Drew Houston, CEO and Co-Founder of Dropbox, has led Dropbox's growth from a simple idea to a service millions around the world rely on – a modern day Network Effect. From the classic example of the telephone to today’s social networks, every so often a new medium grows from obscurity to ubiquity because the more people that use it, the more enticing it becomes. That nearly 60% of adults online own at least two Internet connected devices not only increases the capacity of sharing but creates a need for it. In this session, Drew will sit down with a well-known tech influencer to discuss how to take a need in the market and turn it into a service so fundamental to people’s everyday lives, that it encourages them to recommend and share it with everyone.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Ballroom D, Austin Convention Center

    Coverage audio clip

  • New Media Strategies & Insights for Election 2012

    by Brian Athey, Todd Van Etten, Danny Allen and Liz Mair

    What emerging media strategies and tools will shape the 2012 campaigns?

    In 2008, text messages and branded social networks (MyBO, McCainSpace) changed the face of political campaigning forever. In the 2012 race, presidential candidates and their campaign staff are scrambling to find the next “new thing” to motivate and organize supporters. As rumors swirl that Barack Obama will raise over $1 billion by election day, candidates are avidly seeking ways to engage donors online and on mobile.

    A small panel of Washington insiders discuss how new media is shaping the 2012 campaigns and who is using the freshest technology to separate themselves from the pack and make a run for the White House.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Salon B, AT&T Conference Center

    Coverage audio clip

  • Occupying Media: 24 Hour Protest People

    by Charles Wyble, Colin Delany, Boyd Carter, Kira Annika and Priscilla Grim

    The Occupy Wall Street Movement began in September, 2011 with the goal of holding a 24/7 public protest at the nerve center of American finance. Uniquely among American mass protest movements, the "occupation" used a variety of specially configured audio, video and social media resources to built an independent media capacity to extend the reach of its message and bypass mainstream media filters. These systems emphasized the role of the citizen observer over traditional media engagement strategies, and by creating "news" and validating events through shared experience, they helped the occupation movement achieve and sustain critical mass. This panel features members from various occupation sites who have worked on national media efforts.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Texas Ballroom 1-3, Hyatt Regency Austin

    Coverage audio clip

  • On the Internet, Everyone Knows You're a Dog

    by Michael Sippey, Rick Webb, Jessica Zollman, Heather Champ and Ted Rheingold

    As former Representative Anthony Weiner discovered the hard way, remaining anonymous in this hyper-social world is becoming nearlyimpossible. But what sucks for Anthony Wiener has been great for conversations on the Web – with the rise of authenticated platforms, anonymous comments and posts are giving way to real dialogs between authors and their audiences.
    For example, when comments on popular sites like TechCrunch became tied to real Facebook profiles, the experience went from a juvenile insult-fest to a civil value-add information exchange. There’s undoubtedly progress to be made, but authentication and social platforms are giving us a glimpse of what the future holds: low friction ways to connect your opinion to a piece of content, easier ways to see what your friends care about, and better ways to insert your POV.
    For better or worse, it’s becoming harder to remain anonymous online. In this panel discussion, we will discuss how technology is changing online self-expression.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Capitol A-D, Sheraton Austin Hotel at the Capitol

  • Personal Identity Management: Why It Matters

    by Fatemeh Khatibloo

    The marketing ecosystem as it stands is unsustainable. Consumers don’t trust marketers to respect their privacy, and unfortunately, marketers have done a poor job explaining how data is collected, managed and applied to improve the customer experience.

    Meanwhile, as consumers leave behind an exponentially growing digital footprint, they’re also becoming increasingly aware that marketers use and sell this data for financial gain. As a result, a nascent industry is developing around consumers’ desire for transparency, portability, privacy and tangible benefits.

    In this session, we’ll share results of research aimed at understanding consumers’ motivators, concerns, and awareness of this ecosystem. We’ll make sense of terms like “VRM,” “data locker,” “personal cloud” and “trust framework,” and provide an overview of the Identity Ecosystem, including the operating models, the frontrunners in each, and how interactive marketers can get ahead of the curve.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Assembly Room, InterContinental Stephen F. Austin

  • Reinventing the Graphic Novel for the iPad

    by Daniel Burwen

    Nobody foresaw the dramatic impact the iPad would make on us as media consumers. However, it looks like the “giant ipod” is here to stay, and with it comes brand new never before methods and tools for story telling.

    With the ability to blend together games, comics, literature, film, and mobile services into new hybrid experiences, we are just beginning to see the vast opportunities this device has created for storytellers and audiences alike.

    In this panel, we will take a brief look at the traditional forms of games and comics as standalone, (but often associated) mediums telling stories, and explore the new ways in which they are starting to overlap in the tablet space.

    In this panel, audience members will get a guided tour of the process involved in developing Operation Ajax, showing just how vast the opportunities are when you use a realtime 3D game engine to build an interactive graphic novel from the ground up for the tablet.
    While the sky is the limit, there are certainly some obstacles to overcome. For one, the mobile space is not treated like a high value entertainment space like the living room. The average mobile experience is a 99 cents to 5 dollar experience. A high value game experience is a 50 – 70 dollar experience.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Room 18ABCD, Austin Convention Center

    Coverage audio clip

  • Ross Road Rules Mix + Pitch Party

    Presented by The University of Michigan and the X PRIZE Foundation, the party mixes pitches from top UofM students, with baller judges, DJ, drinks, and more. See www.RossRoadRules.com RSVP: Eventbrite.

    At 5:00pm to 9:00pm, Sunday 11th March

    In Beauty Bar

  • Security and Privacy in Social Networks

    by Eva Galperin and John Adams

    This panel will explore the interplay between user privacy, social networking sites, law enforcement, and the teams of people that are tasked with both enforcing and protecting the users of these sites. We'll discuss best practices for protecting your company and your users and if you are a frequent user of social networking sites, you can learn how minimize the information that can be exposed about you in your travels online. We'll show you how we fight for the users, every day.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Lone Star, Omni Downtown

  • Shit Code: When Good Code Is Betrayed

    by Scott Lenger and Rob Tarr

    We’ve all been there. You work meticulously to craft lean, efficient, elegant code. Beaming proudly, you hand your little sweetie off to a client, a contractor, a colleague, or even a CMS, but the next time you check in, everything has gone to hell. Or worse – you’re on the receiving end of a long line of shitty code, trying to make sense of deprecated tags, naming collisions, arbitrary plugins, and other code soup.

    So what happened? Where did all this cruft come from? And short of hunting down the abusers and beating them with Eric Meyer’s 2lb “CSS: The Definitive Guide”, what can you really do about it?

    In this brutally honest session, front-end & back-end coders will unite with project managers to play the role of shrink, surveyor, and sensai. Using real-life examples, we will break down how bad code happens to good people, why it matters, and specific steps you can take to prevent it. Come learn why it’s important to code like the next person to use it is a homicidal maniac who knows where you live.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Town Lake Ballroom, Radisson Hotel & Suites Austin-Town Lake

  • Skynet vs. Mad Max: Battle for the Future

    by jeremyet, Mel Exon and Tom Uglow

    Forget the hype surrounding the social web for a moment, what about something a little further out? This talk will paint a picture of two possible futures, along the way asking the audience to help decide in 2012 if either has a snowball's chance in hell of becoming a reality. Choose between:

    1. Brands and users operate in a future-perfect environment of algorithm-driven, sublime relevance, where no nanobyte of data is wasted. Brands display artificial intelligence - becoming, in effect, self-aware - able to determine without human intervention how best to serve their customers. This leads to a glorious future of zero spam and delightful indolence amongst humanity as AI machines do all the work.. for now.


    2. Brands and their users seek to fight for discovery and serendipity. Attempting at every juncture to circumvent the algorithmic tramlines laid down for their own good. Co-creating an open web with benevolent, politically neutral technology partners and real-world spaces where tech simply does not penetrate, this is the Wild West, 2050.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Capital Ballroom A, InterContinental Stephen F. Austin

    Coverage audio clip

  • Social Business Meet Up

    by James Plesser

    Get together with other social business experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Boardroom, InterContinental Stephen F. Austin

  • Social, Mobile, Location-Based Games

    by Andrew Hsu, Mike Ouye, Gregory Trefry, Pete Hawley and Heather Sorensen

    Developers are tapping into mobile devices’ built in features to produce feature-rich, social game experiences. Hear from gaming startups who are offering social education (Andrew Hsu, Airy Labs), alternate-reality (Gregory Trefry, Gigantic Mechanic) and competitive virtual crime gameplay experiences (Mike Ouye and Pete Hawley, Red Robot). Andrew Hsu, a Ph.D. candidate at Stanford University left the program to found Airy Labs, a startup building the next generation of global, social learning games. Creator of the Come Out & Play Festival, author and teacher on casual game design, Gregory Trefry co-founded Gigantic Mechanic to make the everyday world more fun and help people connect with others. Mike Ouye and Pete Hawley from Red Robot will offer insight on building a location-based game platform, why they launched on Android first and how their Facebook and console game backgrounds influenced the direction of Life Is Crime.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Room 1-2, Palmer Event Center

    Coverage audio clip

  • StartupBus Grand Final

    Imagine getting on a bus with a group of strangers and three days later, while traveling at 60 miles per hour, conceive, build and launch a startup. That's what over 300 people have done for three years, with the cream of the crop battling it out at the grand finals. Come see who will be crowned the 2012 winner...but only after being grilled by a high profile panel of investors and entrepreneurs.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Salon A, Hilton Austin Downtown

  • Successful Journalism Startups: Global Lessons

    by Pekka Pekkala

    More and more journalists are either facing layoffs or zero-job market around the world. Some of them take their passion online and start their own publications. Research project "Sustainable Business Models for Journalism" has interviewed these brave journos that have actually made the move to entrepreneurship _and_ are making living out of it. 30 very different cases from around the world - from international success stories (ArsTechnica) to small hyperlocal sites serving just 10.000 strong communities (DavidsonNews). What are the key elements for sustainability and how they are building a whole new ecosystem of news? The future of journalism is not built on grants, 401k's or VC funding. It's built on single individuals that are not afraid of long hours and wearing multiple hats.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Creekside I & II, Sheraton Austin Hotel at the Capitol

  • SXSW Action: Collectively Outsmarting Malaria

    by Matthew Blumberg and Nicolas Maire

    Each year there are more than 225 million cases of Malaria, killing around 781,000 people. That's 2.23% of deaths worldwide every year- the majority of them young children. Please stop by this session, because together we’re going to do something about it:The session will lay out a program through which members of the SXSW community (this means you!) can lend their special talents –- in data visualization, UI design, game design, social media, web development, and more –- to build a collaborative system to outsmart Malaria.Join us to find out how it works- and how you can participate…

    At 5:00pm to 6:00pm, Sunday 11th March

    In Room 6AB, Austin Convention Center

    Coverage audio clip

  • SXSW Eco Startup Showcase Launch Party

    Announcing the launch of the SXSW Eco Startup Showcase venture capital pitch competition. In partnership with the Austin Technology Clean Energy Incubator and Austin Energy the SXSW Eco Startup Showcase will bring together experts and venture capitalists looking to invest in the space of cleantech, and will take place October 4th, 2012 at SXSW Eco in Austin, Texas.

    Join us as we celebrate the launch of this exciting new event.

    At 5:00pm to 7:00pm, Sunday 11th March

    In Lanai

  • SXSW Newbies Meet Up

    by Teresa Van Deusen

    First time at Interactive? We have a meet- up for that! Newbies are welcome to come mingle and meet in a casual, friendly, not-as-noisy-as-most-parties-environment. Ask questions, relax with other newbies, learn a survival tip (or two)- all hosted by a long time veteran of the conference.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Meet Up Tent, Palm Park

  • SXSW ScreenBurn Arcade Happy Hour Presented by MocoSpace

    Come have a drink on Mocospace! The mobile social network for games.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Exhibit Hall 1, Palmer Event Center

  • Taking a RISK: From Board Game to Facebook

    by Spencer Brooks, Megan Kluck and Brad Graeber

    We will explore some of the current issues facing game production through a case study of EA’s Risk: Factions. This panel will address some of the perceived differences between console games and social games and will attempt to answer questions about the future of social games in regards to Flash-based production methods.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Room 4-5, Palmer Event Center

    Coverage audio clip

  • Talent Wars: Sourcing the Créme from the Crowd

    by Melanie Myers, Brendan McManus, Adam Glickman and Sam Wick

    It doesn't matter if you're a tech startup, ad agency or production company - getting the best talent on board is always key to making good ideas a great reality. How can new technologies help us identify, work with, and afford stellar skill sets? With crowdsourcing on one end and traditional approaches on the other, we'll explore the middle ground where new tools can help you assemble the craftiest team possible.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Salon C, Hilton Austin Downtown

    Coverage audio clip

  • The Attention Drug Wars of 2012

    by Joe Edelman, Tristan Harris and Fred Muench

    We live in the age of the attention trigger wars: the world’s major sharing services use powerful tactics to instantly snap our attention, keep us hooked, trigger us through emails and push notifications to keep coming back for more - drug users on demand.

    Meanwhile, the information we actually consume is short-lived, unfulfilling and creates the desire for more substance. It’s high-fructose corn syrup, not granola, that leaves the brain hungry.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Ballroom EF, Austin Convention Center

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