Sessions at SXSW Interactive 2012 about Book Signing on Sunday 11th March

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• The Power of Unpopular: Book Reading & Signing #SXSW

  by Erika Napoletano

  It's the official launch of The Power of Unpopular at SXSWi! A hangover-clearing book reading session at 10am on Sunday morning followed by a signing event (how vain, right!?) at the SXSW bookstore.

  You probably never thought you'd want to build an unpopular brand, but branding rules have changed. Considering that every successful brand in history is inherently unpopular with a specific demographic, whom have YOU identified as the demographic that will never like you? Get introduced to author Erika Napoletano and the Power of Unpopular: a better way to run your business – and your life. Erika's the voice behind @RedheadWriting and RedheadWriting.com, as well as a monthly columnist for Entrepreneur Magazine and the author of two books. While she was never the prom queen (thank heavens), she's figured out how to leverage one word with seemingly negative implications into powerful fodder to build brands with staying power in the marketplace. You won't find case studies from corporate behemoths here - you'll find stories and advice from people just like you who want to wake up every day, do what they love, and do it for the people who will love them. Because that's who truly matters.

  Learn more about Erika Napoletano at http://www.erikanapoletano.com

  • Book Signing
  • Branding
  • Marketing
  • Popularity

  At 10:00am to 10:40am, Sunday 11th March

  In Ballroom G, Austin Convention Center

  Coverage audio clip

• Erika Napoletano Book Signing

  Erika Napoletano signs her book ‘The Power of Unpopular: Building Loveable Brands’ at the SXSW bookstore.

  • Book Signing
  • Brands
  • Power

  At 10:35am to 10:50am, Sunday 11th March

  In Ballroom G Foyer, Austin Convention Center

• Gabe Zichermann Book Signing

  Gabe Zichermann signs his book ‘Gamification by Design’ at the SXSW bookstore.

  • Book Signing
  • Design
  • Gamification

  At 10:45am to 11:00am, Sunday 11th March

  In Austin Convention Center

• Tracy Fullerton Book Signing

  Tracy Fullerton signs her book ‘Game Design Workshop’ at the SXSW bookstore.

  • Book Signing
  • Design
  • Game

  At 11:00am to 11:15am, Sunday 11th March

  In Austin Convention Center

• Verna Curtis Book Signing

  Verna Curtis signs her book ‘Photographic Memory’ at the SXSW bookstore.

  • Book Signing
  • Memory

  At 11:00am to 11:15am, Sunday 11th March

  In Ballroom G Foyer, Austin Convention Center

• Charles Duhigg Book Signing

  Charles Duhigg, New York Times staff writer, signs his book ‘The Power of Habit’ at the SXSW bookstore.

  • Book Signing
  • Power

  At 11:35am to 11:50am, Sunday 11th March

  In Ballroom G Foyer, Austin Convention Center

• Terri Griffith Book Signing

  Terri Griffith signs her book ‘The Plugged-In Manager’ at the SXSW bookstore.

  • Book Signing
  • Management

  At 12:05pm to 12:20pm, Sunday 11th March

  In Ballroom G Foyer, Austin Convention Center

• Christina Tosi Book Signing

  Christina Tosi signs her book ‘The Momfuko Milkbar’ at the SXSW bookstore.

  • Book Signing

  At 12:30pm to 12:45pm, Sunday 11th March

  In Ballroom G Foyer, Austin Convention Center

• David Crofton Book Signing

  David Crofton of One Girl Cookies signs his cookbook at the SXSW bookstore.

  • Book Signing
  • Cookies
  • Cooking

  At 12:30pm to 12:45pm, Sunday 11th March

  In Ballroom G Foyer, Austin Convention Center

• Erica Shea & Stephen Valand Book Signing

  Erica Shea and Stephen Valand sign their ‘Brooklyn Brew Shop's Beer Making Book: 52 Seasonal Recipes for Small Batches’ at the SXSW bookstore.

  ‘Brooklyn Brew Shop’s Beer Making Book’ takes brewing out of the basement and back into the kitchen. Erica Shea and Stephen Valand show that with a little space, a few tools, and the same ingredients breweries use, you too can make delicious craft beer right on your stovetop.

  Greenmarket-inspired and seasonally brewed these 52 recipes include Everyday IPA and Rose Cheeked & Blonde for spring; Grapefruit Honey Ale and S'More Beer for summer; Apple Crisp Ale and Peanut Butter Porter for fall; Chestnut Brown Ale and Gingerbread Ale for winter; and even four gluten-free brews. You'll also find tips for growing hops, suggestions for food pairings, and recipes for cooking with beer.

  • Beer
  • Book Signing
  • Brewing

  At 12:30pm to 12:45pm, Sunday 11th March

  In Ballroom G Foyer, Austin Convention Center

• Jessica Applestone Book Signing

  Jessica Applestone of Fleisher’s Grassfed Organic Meats signs her book ‘The Butcher’s Guide to Well-Raised Meat’ at the SXSW bookstore.

  • Book Signing
  • Cooking
  • Organic Food

  At 12:30pm to 12:45pm, Sunday 11th March

  In Austin Convention Center

• A.K. Pradeep Book Signing

  Dr. A.K. Pradeep signs his book ‘The Buying Brain, Secrets for Selling to the Subconscious Mind’ at the SXSW bookstore

  • Book Signing
  • Brain
  • subconcious

  At 12:45pm to 1:00pm, Sunday 11th March

  In Ballroom G Foyer, Austin Convention Center

• Roger Dooley Book Signing

  Roger Dooley signs his book ‘Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing’ at the SXSW bookstore.

  • Book Signing
  • Brain
  • Customers
  • Neuromarketing
  • Persuasion

  At 1:00pm to 1:15pm, Sunday 11th March

  In Ballroom G Foyer, Austin Convention Center

• Kipp Bodnar and Jeffrey L. Cohen Book Signing

  Kipp Bodnar and Jeffrey L. Cohen sign ‘The B2B Social Media Book’ at the SXSW Bookstore.

  • Book Signing
  • Social Media

  At 1:05pm to 1:20pm, Sunday 11th March

  In Ballroom G Foyer, Austin Convention Center

• Jo Guldi Book Signing

  Historian Jo Guldi signs her book
  ‘Roads to Power: Britain Invents the Infrastructure State’ at the SXSW bookstore.

  • Book Signing
  • Infrastructure
  • Power

  At 1:35pm to 1:50pm, Sunday 11th March

  In Ballroom G Foyer, Austin Convention Center

• Frank Warren Book Signing

  Frank Warren, founder of ‘Post Secret’, signs his books at the SXSW bookstore.

  • Book Signing
  • PostSecret

  At 2:00pm to 2:30pm, Sunday 11th March

  In Austin Convention Center

• Meryl Cooper Book Signing

  Meryl Cooper signs her book ‘Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired, and Rewarded at Work’ at the SXSW bookstore.

  • Book Signing
  • Careers
  • Public Relations

  At 2:30pm to 2:45pm, Sunday 11th March

  In Austin Convention Center

• Colin Shaw Book Signing

  Colin Shaw signs his book ‘Customer Experience: Future Trends and Insights’ at the SXSW bookstore.

  • Book Signing
  • Customers
  • experiences
  • Future
  • Trends

  At 3:00pm to 3:15pm, Sunday 11th March

  In Ballroom G Foyer, Austin Convention Center

• Mark Schaefer Book Signing

  by Mark Schaefer

  Mark Schaefer signs his books ‘Return On The Influence’ and ‘The Tao of Twitter’.

  • Book Signing
  • Influence
  • Twitter

  At 3:30pm to 3:45pm, Sunday 11th March

  In Ballroom G Foyer, Austin Convention Center

• Dinah Sanders Book Signing

  Dinah Sanders signs her book ‘Discardia: More Life, Less Stuff’ at the SXSW bookstore.

  • Book Signing

  At 4:05pm to 4:20pm, Sunday 11th March

  In Ballroom G Foyer, Austin Convention Center

• Brian Solis Book Signing

  Brian Solis signs his book ‘The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution’ at the SXSW bookstore.

  • Book Signing
  • Business
  • consumer

  At 4:30pm to 4:45pm, Sunday 11th March

  In Ballroom G Foyer, Austin Convention Center

• David Kadavy Book Signing

  David Kadavy signs his book ‘Design for Hackers: Reverse Engineering Beauty’ at the SXSW bookstore.

  • Book Signing
  • Design
  • Hackers

  At 4:45pm to 5:00pm, Sunday 11th March

  In Ballroom G Foyer, Austin Convention Center

• Emily Pilloton Book Signing

  Emily Pilloton signs her book ‘Design Revolution: 100 Products That Empower People’ at the SXSW bookstore.

  • Book Signing
  • Design
  • products

  At 4:45pm to 5:00pm, Sunday 11th March

  In Ballroom G Foyer, Austin Convention Center

• Gary Hirshberg Book Signing

  Gary Hirshberg signs his book ‘Stirring It Up: How To Make Money and Save the World’ at the SXSW bookstore.

  • Book Signing
  • Money

  At 5:00pm to 5:15pm, Sunday 11th March

  In Ballroom G Foyer, Austin Convention Center

• Meg Hirshberg Book Signing

  Meg Hirshberg signs her book ‘For Better or For Work: A Survival Guide for Entrepreneurs and Their Families’ at the SXSW bookstore.

  • Book Signing
  • Entrepreneur
  • Relationships
  • Work

  At 5:00pm to 5:15pm, Sunday 11th March

  In Ballroom G Foyer, Austin Convention Center