Sessions at SXSW Interactive 2012 about Brain on Sunday 11th March

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  • The Mind & Consciousness As an Interface

    by Nicolas Nova and Julian Bleecker

    This session is about the role and form that brain interfaces might take on in coming years. It draws from the science, the facts, the fictions and products currently on the market.

    As interfaces have evolved they’ve followed a predictable path of increasing directness, from keyboards to mice, touch, voice and gestures. As we peel away the layers between us, our bodies, our tools, and the objects we want to control, interactions become faster, less exerted, and more natural. If we follow the possible trajectories of user interfaces, where might we end up? Is the brain the evolution of the user interface? Are our thoughts the logical next step in natural interaction?

    The brain user interface has played a role in design fiction and science fiction, and there are valuable insights in that world. And, the technologies that enable brain UI have become real and almost practical. But - in everyday interactions, what will brain interfaces actually be useful for? What will we and the world around us look, behave and interact like? How, where, and when will we use them? What are the opportunities, and what are the challenges in creating experiences for brain interaction?

    This session will set out to answer questions about the evolution of user interfaces by exploring the speculative and real product applications that are ahead for brain interaction, and the design patterns that will emerge around them.

    At 9:30am to 10:30am, Sunday 11th March

    In Salon FG, Hilton Austin Downtown

  • A.K. Pradeep Book Signing

    Dr. A.K. Pradeep signs his book ‘The Buying Brain, Secrets for Selling to the Subconscious Mind’ at the SXSW bookstore

    At 12:45pm to 1:00pm, Sunday 11th March

    In Ballroom G Foyer, Austin Convention Center

  • Roger Dooley Book Signing

    Roger Dooley signs his book ‘Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing’ at the SXSW bookstore.

    At 1:00pm to 1:15pm, Sunday 11th March

    In Ballroom G Foyer, Austin Convention Center