Sessions at SXSW Interactive 2012 about consumer on Sunday 11th March

View as grid

• eBay to VC: Lessons from the Trenches

  by Jeff Jordan and Jenna Wortham

  He’s done it all—and with class. Jeff Jordan redefined online commerce as the head of eBay Marketplaces, popularized digital payments by scaling PayPal and brought the restaurant industry into the Internet Age as the CEO of OpenTable. As a general partner at Andreessen Horowitz, he’s now funding the next wave of online innovation. In this one-on-one conversation with the New York Times' Jenna Wortham, Jeff will share his insights into the digital consumer and what’s next for all of us on the information superhighway (we’re rooting for the ability to make reservations for dinner on the moon or bid on someone to do our daily—erm—okay, weekly gym workouts). Hailed as the ultimate team player, Jeff will also delve into what it takes to lead a company that has to scale exponentially. Join Jeff as he takes us into the future.

  • Commerce
  • consumer
  • eBay
  • Innovation

  At 12:30pm to 1:30pm, Sunday 11th March

  In Salon D, Hilton Austin Downtown

  Coverage audio clip

• Brands with Benefits: Hooking Up with Good Deals

  by Florent Peyre, John Caron, Sarah Fay and Tom Burgess

  Are your customers in a long-term relationship with your brand? Do you get the feeling they are just looking for a one night stand? Or is it just…complicated? Today’s frugal consumer is increasingly likely to bounce between brands and stores to find the best deal, and competition for their love is heating up. How do you keep the flame alive with the “deal of the moment” consumer that has a bit of a wandering eye? If you’re looking for a short-term hook up with a hot little check-in app – try another panel. This session will cover long-term loyalty solutions that create the perfect marriage of today’s social, local and mobile strategies. Hear from leaders at Gilt City, Modiv Media and Linkable Networks about how brands and retailers are keeping customers loyal with in-store mobile commerce, card linked offers and daily deal programs that drive redemption. By offering your customers exactly what they want, when they want it, you can get the relationship back on track.

  • Apps
  • Brands
  • consumer
  • Deals

  At 3:30pm to 4:30pm, Sunday 11th March

  In Capital Ballroom B, InterContinental Stephen F. Austin

  Coverage audio clip

• Brian Solis Book Signing

  Brian Solis signs his book ‘The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution’ at the SXSW bookstore.

  • Book Signing
  • Business
  • consumer

  At 4:30pm to 4:45pm, Sunday 11th March

  In Ballroom G Foyer, Austin Convention Center