Sessions at SXSW Interactive 2012 about Customers on Sunday 11th March

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• Customers Are Irrational: Stop Fighting It

  by Colin Shaw

  Why do people knock wood for luck? Why do people press elevator buttons 20 times, even though they know it won’t make the elevator come any faster? People are irrational. Why do people love inanimate objects like smartphones? Why do people cry when they see an artist’s work? People are irrational.Who are your customers? Irrational people. So why then do organizations design rational experiences? Emotions comprise more than half the typical customer experience. With the immediacy of information and social media, you must embrace that irrationality and use it to your advantage by building a deliberate experience. Effectively managing and engaging subconsciously with these irrational customers is essential.Join international bestselling customer experience author Colin Shaw as he presents new psychological research that reveals examples of irrationality, the mistakes organizations are making today, and how you can embrace irrationality and build an emotionally engaging experiences.

  • Customers
  • Emotion
  • Psychology
  • User Experience

  At 12:30pm to 1:30pm, Sunday 11th March

  In Capital Ballroom B, InterContinental Stephen F. Austin

  Coverage slide deck audio clip

• Roger Dooley Book Signing

  Roger Dooley signs his book ‘Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing’ at the SXSW bookstore.

  • Book Signing
  • Brain
  • Customers
  • Neuromarketing
  • Persuasion

  At 1:00pm to 1:15pm, Sunday 11th March

  In Ballroom G Foyer, Austin Convention Center

• Colin Shaw Book Signing

  Colin Shaw signs his book ‘Customer Experience: Future Trends and Insights’ at the SXSW bookstore.

  • Book Signing
  • Customers
  • experiences
  • Future
  • Trends

  At 3:00pm to 3:15pm, Sunday 11th March

  In Ballroom G Foyer, Austin Convention Center

• Customer Experience Meet Up

  by Sean McDonald

  Where is the Customer in Customer Experience? With the democratization of the web, customer experience is consistently a top meme. Now that ordinary citizens have a voice with large brands, what does the future hold for Customer Experience? Get together with other customer experience experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry -- or if you are looking to hire a customer experience expert for your company.

  • Brainstorming
  • Brands
  • Careers
  • Customers
  • experiences
  • Meetup

  At 3:30pm to 4:30pm, Sunday 11th March

  In Boardroom, InterContinental Stephen F. Austin