Sessions at SXSW Interactive 2012 about Devices on Sunday 11th March

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• 3 Screen Minimum: Convergence of TV & Social Media

  by Eric Bruno, Fred Harner, Soraya Darabi and Chris Perry

  A full 70 percent of US tablet owners say they use their devices while watching TV. Companies like Verizon are baking social into their products and enabling users to tweet, watch online videos and update Facebook directly from their TVs. Channels like Bravo capitalize on this by weaving emerging tech like Foursquare, Foodspotting and Shazam into their TV output, as well as having personalities engage actively with fans and critics on Twitter and other social media. Google Hangouts allows people to watch web video together online. Join as forward thinkers from Verizon, Foodspotting, SportsNet NY (SNY) discuss what's next for the convergence of social media and TV.

  • Devices
  • Emerging Technology
  • Social Media
  • Television

  At 11:00am to 12:00pm, Sunday 11th March

  In Room 12AB, Austin Convention Center

• Pocket Film Studio: The iPhone Revolution

  by Caleb Deschanel, Matthew Dessner, Sean Safreed, Michael Koerbel and Serenity Caldwell

  Do you have an iPhone™, iPod Touch™ or iPad2™? Then there’s a film studio in your pocket! Apple iOS devices are powerful filmmaking tools that have dramatically leveled the playing field and now allow anyone with a story to tell access to robust shoot & edit technology that enables them to produce it. Our panel brings together filmmakers and technology experts to discuss the creative possibilities and personal & professional opportunities available because of this new digital filmmaking equipment and the community supporting it.

  • Devices
  • Film
  • Mobile
  • Technology

  At 11:00am to 12:00pm, Sunday 11th March

  In Salon K, Hilton Austin Downtown

  Coverage audio clip

• Bam!: When Every Device Is Cloud-Connected

  by Richard Schwartz

  Imagine a world where cloud connectivity is a non-issue. A world where going online in an airport or a cab is as easy as powering on your laptop. Think back to the day when radio ruled the world. The day you got that shiny new boom box, pulled it out of the box and flicked the switch. Bam! – There on the radio was your favorite song. There was no separate bill or complicated set-up process to get there.

  Why can’t the connecting to the cloud be that easy? Soon, it will be. The Amazon Kindle 3G is a prime example of where we’re headed with always-on connectivity, and while the concept of hot-out-of-the-box devices that automatically connect to the cloud is nothing new, we are closer than ever to seeing this become more widespread.

  This solo presentation from Macheen will discuss how the instantly connected device – be it a PC, tablet, media player, etc. – will set in motion the next phase of the Internet. Macheen will discuss how device makers can break through low margins on selling hardware and give consumers what they really want – devices that are instantly connected…it will be just like old times.

  • Cloud
  • Devices
  • Internet
  • Wireless

  At 11:30am to 11:45am, Sunday 11th March

  In Texas Ballroom 4-7, Hyatt Regency Austin

  Coverage audio clip