Sessions at SXSW Interactive 2012 about Digital on Sunday 11th March

View as grid

• All Day Event - PepsiCo Central

  This year, the PepsiCo Pavilion is going to highlight the intersection of analog and digital. Tune in, take notes and help them make sense of it all!

  Austin Convention Center: 1st floor, Palazzo, SW Corner

  • Analog
  • Digital

  At 9:00am to 6:00pm, Sunday 11th March

  In Austin Convention Center

• Barry Diller Interview: State of the Content Industry 2012

  by Barry Diller and Ali Velshi

  At the 2011 SXSW Interactive Festival, veteran IAC Chairman and media mogul Barry Diller implored the online community to rise up against proposed net neutrality legislation, in support of digital freedom and innovation. Join us one year later, on Sunday, March 11, to hear his latest insights on the current online content landscape, as well as his thoughts on where digital creatives should be focusing their passions in an insightful informative and savvy hour-long conversation with CNN Chief Business Correspondent Ali Velshi.

  • Content
  • Digital
  • Innovation

  At 11:00am to 12:00pm, Sunday 11th March

  In Ballroom D, Austin Convention Center

  Coverage audio clip

• Community Regenerati​on Through Digital Literacy

  by Carolyn Hassan and Michael Trice

  Imagine turning one of your city's most beleaguered and notorious neighborhoods into the home of some of the country's most innovative media projects. This panel examines how the Knowle West Media Centre in Bristol achieved just that. The KWMC's University of Local Knowledge project has inspired astounding community growth and regeneration through collaborative media. The KWMC created 800 videos about local crafts and skills; then they brought professionals together with local experts to learn from one another about everything from cars to photography to horse whispering. The project was organized through a green, world-class media centre established in one of the more troubled parts of Bristol. The panel examines how the project directors used digital media and digital art to make the ULK project a success in engaging and teaching digital literacy, as well assisting in community regeneration.
  This process involved a creative use of public space, media centre space, wikis, blogging, videography, computer classes, and sound mixing studios to combine the physical and digital into one cohesive learning environment. KWMC Director Carolyn Hassan will explain the process and answer question about the use of collaborative media for successful community regeneration.

  • Community
  • Digital
  • Education
  • Literacy

  At 11:00am to 12:00pm, Sunday 11th March

  In Room 8A, Austin Convention Center

• Digital Sport: Know More, Do More

  by Allyson Felix, Andrew Wilson, Fred Santarpia, Jimmy Fallon and Stefan Olander

  Sport by its very nature is social. How do you bring sport and activity to a new level of engagement? How do you motivate people to get moving? What influence does music have on motivation? Do we create more fun if we make it a game or a competition – is social the catalyst? This session is sponsored by Nike.

  • Digital
  • Quantified Self
  • Sports

  At 11:00am to 12:30pm, Sunday 11th March

  In Salon H, Hilton Austin Downtown

• Digital Health: Borrow from Developing Countries?

  by Andre Blackman and Jaspal Sandhu

  Can novel health applications in developing countries spark health innovation in the United States? Massive experimentation in mobile and interactive health is taking place overseas, often targeting poor populations in poor countries. Consider several current examples: 1) a smart card enabled health savings scheme for uninsured mothers-to-be; 2) a crowdsourcing application to identify medicine stockouts in real-time; and 3) a viral model for peer sharing audio health content using mobile phones and traditional social networks. These are services from just one country: Kenya. Worldwide, mobile and interactive innovations represent fundamental shifts in how we think about health and healthcare. These innovations are leapfrogging traditional models. What can we adapt to the US health system (and market) in the next 2-3 years?

  • Crowdsourcing
  • Digital
  • Health
  • Innovation

  At 5:00pm to 6:00pm, Sunday 11th March

  In Salon D, AT&T Conference Center

• Digital Immortals: Preserving Life Beyond Death

  by Adam Ostrow, Bill LeFurgy, Evan Carroll, Richard Banks and Airdrie Miller

  When you kick the bucket, you'll leave behind a vast amount of digital information: a lifetime's worth of Tweets, emails, blogs, photos, videos and more. They're the product of a creative life well lived.

  In fact, this information forms a rich archive of who we are and what we think. But in a world of passing technology, will our digital selves simply fade away as the victim of neglect? Or will they live on in perpetuity like the Great Pyramids to be remembered and celebrated?

  Libraries frequently preserve the collections of the significant and famous, but what about the rest of us? Does technology hold the key to widespread digital preservation? Or should we just die and be dead?

  As we think about the future of experiencing the past, how should we prepare? What technology will we need? And what will that mean for society? Join our group of archivists, technologists and interaction designers who are going to discuss the challenges and opportunities of a digitally preserved world.

  • Death
  • Digital
  • Information
  • Life

  At 5:00pm to 6:00pm, Sunday 11th March

  In Room 9ABC, Austin Convention Center

  Coverage slide deck audio clip

• Latitudes: A Global Mixer presented by Society of Digital Agencies

  Join SoDA at historic Maggie Mae’s to meet with the movers and shakers in digital marketing from around the globe.

  • Digital
  • Marketing
  • Meetup

  At 10:00pm to 1:00am, Sunday 11th March

  In Maggie Mae's