This year, the PepsiCo Pavilion is going to highlight the intersection of analog and digital. Tune in, take notes and help them make sense of it all!
Austin Convention Center: 1st floor, Palazzo, SW Corner
by Barry Diller and Ali Velshi
At the 2011 SXSW Interactive Festival, veteran IAC Chairman and media mogul Barry Diller implored the online community to rise up against proposed net neutrality legislation, in support of digital freedom and innovation. Join us one year later, on Sunday, March 11, to hear his latest insights on the current online content landscape, as well as his thoughts on where digital creatives should be focusing their passions in an insightful informative and savvy hour-long conversation with CNN Chief Business Correspondent Ali Velshi.
Imagine turning one of your city's most beleaguered and notorious neighborhoods into the home of some of the country's most innovative media projects. This panel examines how the Knowle West Media Centre in Bristol achieved just that. The KWMC's University of Local Knowledge project has inspired astounding community growth and regeneration through collaborative media. The KWMC created 800 videos about local crafts and skills; then they brought professionals together with local experts to learn from one another about everything from cars to photography to horse whispering. The project was organized through a green, world-class media centre established in one of the more troubled parts of Bristol. The panel examines how the project directors used digital media and digital art to make the ULK project a success in engaging and teaching digital literacy, as well assisting in community regeneration.
This process involved a creative use of public space, media centre space, wikis, blogging, videography, computer classes, and sound mixing studios to combine the physical and digital into one cohesive learning environment. KWMC Director Carolyn Hassan will explain the process and answer question about the use of collaborative media for successful community regeneration.
Sport by its very nature is social. How do you bring sport and activity to a new level of engagement? How do you motivate people to get moving? What influence does music have on motivation? Do we create more fun if we make it a game or a competition – is social the catalyst? This session is sponsored by Nike.
Can novel health applications in developing countries spark health innovation in the United States? Massive experimentation in mobile and interactive health is taking place overseas, often targeting poor populations in poor countries. Consider several current examples: 1) a smart card enabled health savings scheme for uninsured mothers-to-be; 2) a crowdsourcing application to identify medicine stockouts in real-time; and 3) a viral model for peer sharing audio health content using mobile phones and traditional social networks. These are services from just one country: Kenya. Worldwide, mobile and interactive innovations represent fundamental shifts in how we think about health and healthcare. These innovations are leapfrogging traditional models. What can we adapt to the US health system (and market) in the next 2-3 years?
When you kick the bucket, you'll leave behind a vast amount of digital information: a lifetime's worth of Tweets, emails, blogs, photos, videos and more. They're the product of a creative life well lived.
In fact, this information forms a rich archive of who we are and what we think. But in a world of passing technology, will our digital selves simply fade away as the victim of neglect? Or will they live on in perpetuity like the Great Pyramids to be remembered and celebrated?
Libraries frequently preserve the collections of the significant and famous, but what about the rest of us? Does technology hold the key to widespread digital preservation? Or should we just die and be dead?
As we think about the future of experiencing the past, how should we prepare? What technology will we need? And what will that mean for society? Join our group of archivists, technologists and interaction designers who are going to discuss the challenges and opportunities of a digitally preserved world.
Join SoDA at historic Maggie Mae’s to meet with the movers and shakers in digital marketing from around the globe.
9th–13th March 2012