The rise of smartphones, tablets, and a diversity of casual and hardcore gaming platforms now means that there are a variety of places where an interested gamer can consume a game brand. It is increasingly likely that a player will have multiple of these devices and will use them all for gameplay. What are the ramifications that this new reality has on the development of a successful game brand? If you assume that a player is going to want to play the game on different platforms, how can you leverage the game properly for each market and technology? How should the different implementations relate? Where is a simple port needed, and where you need a completely new design? This panel explores the current experimentation and the future possibilities inherent with cross-platform game release.
The 2012 SXSW ScreenBurn Arcade sponsored by Alienware is the place to be for the latest gaming announcements, product demos, cosplay competitions and exciting professional gaming tournaments.
There is no question in our minds that eSports is the next major sport that will be followed by millions of people. Competitive gaming originated in the classic arcades of the 80s and 90s, but as the new generation has shifted to the Internet to be entertained online, eSports is increasingly becoming one of their favorite pastimes. Gone are the physical requirements to become an athlete – mental agility and strategic thinking are the ruling attributes of the virtual world. The accessibility of eSports has helped it grow into a true industry, which means a bounty of opportunities for game publishers, brands and fans to get in the game. Video games are now at a level where being a successful professional player requires constant practice and commitment, and its pros deserve a payday that one day rivals other professional sports stars with millions of fans. We’ll look at why and how eSports can become the next major Internet phenomenon and create an all-new class of sports celebrities.
FREE and open to the public. Call of Duty has 30 million active gamers...and one service to unite them all. Neat trick, huh? As you might have guessed, it’s not as easy as that. How does the data get from point A to point B? What kind of new functionality is on the horizon and how does Elite change the Modern Warfare 3 DLC model? Join Beachhead Studio leads Noah Heller, Jennifer Puno, Chris Chernoff and Christina Chan as they reveal how Call of Duty Elite came to be and where it's heading in the future.
9th–13th March 2012