Sessions at SXSW Interactive 2012 about neighbourhood on Sunday 11th March

View as grid

Your current filters are…

Clear
  • Disambiguation: Embrace Wrong Answers & Find Truth

    by Flip Kromer and Dhruv Bansal

    Where are all the coffee shops in my neighborhood?

    Seemingly easy questions can become complex when you consider ambiguity. This one sounds simple until you consider that folks may define “coffee shop” differently and the boundaries of your “neighborhood” differently. One person’s Central Austin, may be someone else’s South Dallas.

    How about instead of working too hard to define the parameters in an attempt to completely remove the ambiguity, we instead look at what people do, interact with and talk about. We can watch what people do and decide from there what a coffee shop is and where the boundaries of your neighborhood are. It might not be the “truth”, but it can be darn close.

    When we learn to embrace ambiguity, not only can we still find the answers to our questions, but we can also find answers to questions we hadn’t even thought to ask.

    At 12:30pm to 1:30pm, Sunday 11th March

    In Rio Grande, Hilton Garden Inn Austin Downtown

    Coverage audio clip

Schedule incomplete?

Add a new session

Filter by Day

Filter by Session type

Filter by coverage

Filter by Topic

Filter by Venue

Filter by Space