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Sessions at SXSW Interactive 2012 about Publishing on Sunday 11th March

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  • Publishing Models Transforming the Book

    by Molly Barton, Brian Altounian, Swanna MacNair, Jefferson Rabb and Rachel Deahl

    By the end of 2011 it is projected that E-books will account for a quarter of frontlist book sales. Bricks and mortar stores are fighting for a fraction of the retail business. Publishers are being more selective about—and paying less money for—the books they acquire. In short, the publishing industry is changing dramatically. With change comes opportunity and everyone from legacy publishing houses to entrepreneurial individuals are creating new business models that locate talent and package content in new ways. Is the book dead? No—it’s being re-imagined and redefined by these very people.

    At 9:30am to 10:30am, Sunday 11th March

    In Capitol E-H, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

  • Discoverability and the New World of Book PR

    by Calvin Reid, Barbara Cave Henricks, Rusty Shelton and Hollis Heimbouch

    Shelf space isn't what it used to be. A search on "leadership books" on Amazon returns more than 60,000 results. The same search on Google returns more than 130 million results. With retail bookstores increasingly giving way to digital devices, success in publishing is no longer about distribution, it's about discoverability.

    This session will detail the many changes that are taking place in the publishing industry and will explore how authors and publishers can set themselves up to succeed in this new environment. We will focus on teaching you how to leverage your platform and how to build meaningful relationships with media members ahead of a book launch.

    Increasingly journalists are taking a 'don't call us, we'll call you' approach to publicity, looking to connect directly with authors, experts, sources and great ideas via social media. So, how can you widen your net online to snag these media queries and, most importantly, impact discoverability? You'll learn how in this session.

    At 11:00am to 12:00pm, Sunday 11th March

    In Creekside I & II, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

  • Once & Future King: Can Syndication Save Content?

    by Todd Martin, Christel van der Boom, Jesse Levine and John Pettitt

    The publishing industry has always embraced new technology as a primary driver of success. Syndication was once the solution for an industry challenged by economics, technology, and globalism, allowing content to reach the widest audience at the greatest cost savings. But it hasn’t changed much in the last century. As new practices of media consumption emerge, publishers have seen their fortunes decline precipitously. While content may still be king, the distribution and consumption of that content have become increasingly problematic. Caught between outmoded business models and the disruptive dynamics of digital media, publishers now occupy an untenable position that impacts their ability to remain competitive and profitable. Can syndication once again save publishing by providing new modes of distribution, consumption, and revenue? This panel will discuss current syndication practices and explore the potential for reinvigorating an old idea for a new media world.

    At 12:30pm to 1:30pm, Sunday 11th March

    In Capitol E-H, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

  • Cookbook 2.0: The Future of Recipe Content

    by Adam Salomone and Bruce Shaw

    Whither the cookbook? It’s a question that publishers, authors, agents, just about anyone in the industry is asking. Questions around content generation, monetization opportunities, and new media all have prompted great rethinking of the processes by which cookbooks come to market. But what does that mean for changing traditional models? And how do content creation methods evolve with the advent of user-generated and blog content?

    This session is meant to explore some of these issues in depth, by looking at what publishers are doing today and how that can change in the future. We’ll explore a variety of questions on the topic, breaking down the conversation around content, monetization, and new media promotion. What are some of the upcoming content monetization channels? How can publishers become more flexible in their approach to content, both in-print and online? And where do publishers, authors and other constituents fit in the conversation happening online with consumers?

    Along the way, we’ll also discuss methods by which cookbooks come to market going forward, and whether decentralized approaches to content through blogging and self-publishing are viable in the new digital world. And, we'll also look at ways in which new models can be applied outside of cookbooks to the wider content world.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Citadel, Driskill Hotel

  • Reinventing the Graphic Novel for the iPad

    by Daniel Burwen

    Nobody foresaw the dramatic impact the iPad would make on us as media consumers. However, it looks like the “giant ipod” is here to stay, and with it comes brand new never before methods and tools for story telling.

    With the ability to blend together games, comics, literature, film, and mobile services into new hybrid experiences, we are just beginning to see the vast opportunities this device has created for storytellers and audiences alike.

    In this panel, we will take a brief look at the traditional forms of games and comics as standalone, (but often associated) mediums telling stories, and explore the new ways in which they are starting to overlap in the tablet space.

    In this panel, audience members will get a guided tour of the process involved in developing Operation Ajax, showing just how vast the opportunities are when you use a realtime 3D game engine to build an interactive graphic novel from the ground up for the tablet.
    While the sky is the limit, there are certainly some obstacles to overcome. For one, the mobile space is not treated like a high value entertainment space like the living room. The average mobile experience is a 99 cents to 5 dollar experience. A high value game experience is a 50 – 70 dollar experience.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Room 18ABCD, Austin Convention Center

    Coverage audio clip