Sessions at SXSW Interactive 2012 about Social on Sunday 11th March

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  • Are We Killing Social with Social?

    by Lou Kerner, Jason Kapler, Tarah Feinberg, Caroline Giegerich and Chris Vennard

    Doesn’t it seem like a new social network launches every day? From geosocial to social TV, from social gaming to social news, it seems like we’re just adding a “social” layer to everything we do, online or offline. As a digital solution for seemingly every facet of human culture emerges, it’s starting to look a lot like...well, human culture, digitized.
    We have to ask: how many social networks are people willing to sign up for? Do people want a massive social network with everyone on it or are they more interested in niche networks focused on different passions? Maybe both. Or, maybe we’ll all just get sick of it and start mailing letters to each other again.

    To truly understand the human appetite for social, we will open the aperture of understanding social outside just social networks to examine how people are communicating with peers and brands in life as a whole. Some of our richest data today comes from forums or communities. As the world gets more digital and measurable, increasing our ability to capture people, places and things and the various activities and actions one can take within those combinations, the sharing of that information will be an essential extension of social.
    This session will explore why people keep signing up for new social networks, look at “social fatigue”, consider evolving human social behavior and, with the audience’s help, create a collective manifesto about how we will put the “social” back into “social networking”.

    At 11:00am to 12:00pm, Sunday 11th March

    In Longhorn, Omni Downtown

  • Rise of the Interactive Director As Creative Lead

    by Dustin Callif and Grant Skinner

    Much like live action directors, the interactive director has evolved into a role in which the technologist is directing the experience and creative. From interactive music videos and social entertainment to leveraging HTML5 to interactive installations, we're seeing an explosion in innovative ways that interactive directors are allowing viewers to experience stories. In this discussion, we're going to have one of the industries brightest interactive directors share his perspective on his approach to interactive storytelling. He will be joined by Executive Producer of Digital at production company Tool of NA, which has a unique model of representing interactive directors for productions that require innovative thinking.

    At 11:00am to 12:00pm, Sunday 11th March

    In Capitol View North, Sheraton Austin Hotel at the Capitol

  • Social CRM Meet Up

    by Rod Favaron

    Get together with other social CRM experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry -- or if you are looking to hire a social CRM expert for your company.

    At 11:00am to 12:00pm, Sunday 11th March

    In Boardroom, InterContinental Stephen F. Austin

  • Disambiguation: Embrace Wrong Answers & Find Truth

    by Flip Kromer and Dhruv Bansal

    Where are all the coffee shops in my neighborhood?

    Seemingly easy questions can become complex when you consider ambiguity. This one sounds simple until you consider that folks may define “coffee shop” differently and the boundaries of your “neighborhood” differently. One person’s Central Austin, may be someone else’s South Dallas.

    How about instead of working too hard to define the parameters in an attempt to completely remove the ambiguity, we instead look at what people do, interact with and talk about. We can watch what people do and decide from there what a coffee shop is and where the boundaries of your neighborhood are. It might not be the “truth”, but it can be darn close.

    When we learn to embrace ambiguity, not only can we still find the answers to our questions, but we can also find answers to questions we hadn’t even thought to ask.

    At 12:30pm to 1:30pm, Sunday 11th March

    In Rio Grande, Hilton Garden Inn Austin Downtown

    Coverage audio clip

  • Social Curation Meet Up

    by Jason Ford

    Get together with other social curation experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry -- or if you are looking to hire a social curation expert for your company.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Room 615AB, Hilton Austin Downtown

  • What the Internet Finds Funny: Creating & Covering Humor Online

    by Sam Reich, Christine Friar, Adam Frucci, Doree Shafrir and Jesse David Fox

    Web comedy is more than YouTubes of stand-up sets and GIFs of sleepy cats; the popularity of sites writing about comedy, aggregating web humor and putting a satirical spin on breaking news is skyrocketing. Doree Shafrir (Executive Editor, Buzzfeed), Adam Frucci (Editor, Splitsider), Sam Reich (President of Original Content, CollegeHumor), Christine Friar (Associate Editor, Huffington Post Comedy) and Jesse David Fox (Freelance Writer/New York Magazine's Vulture/Splitsider) talk about writing funny things, writing seriously about funny things, writing humorously about serious things and how comedy's increasingly shaping the growth of web media.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Room 12AB, Austin Convention Center

    Coverage audio clip

  • Social Business Meet Up

    by James Plesser

    Get together with other social business experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Boardroom, InterContinental Stephen F. Austin