Add an eventSessions at SXSW Interactive 2012 about Startups on Sunday 11th March
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The Most Important Panel You'll Ever Attend - How to Get Your First 100 Paying Customers [NO BADGE NEEDED]
by Noah Kagan, Espree Devora, Liam Martin, Andrew Warner and Nathan Latka
Event Website: http://appsumo100.eventbrite.com/
PANEL OVERVIEW
A business can't survive without customers, but how do you get someone to trust buying from your company when you are new. In this panel 5 proven business owners will reveal how they got their first 100 customers and developed at least 1000 core fans of their brand.Video (in case you don't feel like reading): http://youtu.be/x_ILQ12P5rU
QUESTIONS ANSWERED
How long did it take to get 100 paying customers?
What main marketing tactic did you use to get 1000 core fans?
How did you discover how much your market would be willing to spend on your product/service?
Were you nervous that no one would be interested in what you had to offer?
What is the number one thing that makes your potential customers trust you to purchase?PANELISTS
Moderator, Espree Devora – ZexSports and Save Business Time - "The Girl who Gets it Done" is the founder of Save Business TIme, a guide of online business tools, and ZexSports, a search engine dedicated to local action sports events, and co-founder of Women in Action Sports (WIAS).
Noah Kagan – AppSumo - After graduating from Berkeley Haas School of Business, Noah worked in marketing at Intel before becoming the 30th employee at Facebook, 4th employee at Mint.com and ultimately founded AppSumo, THE leading on-line resource for tools and training for entrepreneurs and start-ups.
Liam Martin - TimeDoctor and Staff - After graduating with a masters in Sociology from McGill University, Liam opened a small tutoring company which grew to over 100 employees, he consults on outsourcing and process design and is now working as a co-founder at www.staff.com, an elite remote working network where employers can find full time employees at a fraction of brick and mortar employees.
Andrew Warner – Mixergy - Andrew has interviewed a wealth of entrepreneurs, startups, press, lurkers, and ambitious upstarts. Mixergy.com is a daily online interviews of successful entrepreneurs, such as Jimmy Wales (founder of Wikipedia), Tony Hseih (Zappos)
Nathan Latka – Lujure - Nathan is Co-Founder and CEO of Lujure.com, a tool that helps you build a fan page in under 30 seconds. After losing his job, he decided to build a company around what he knew best: Facebook. This is the story of a scrummy college guy who goes from his dorm room, to the Lujure boardroom which now empowers over 45,000 business owners online.SIGN UP NOW!
Purchase before February 29 and receive access to 2 bonus mastermind sessions:
Monday, March 5, 8:30 PM CST - Ask your questions of development outsourcing expert, Liam Martin, co-founder Staff.com
Tuesday, March 6, 8:30 PM CST - Learn how to sell and make money for your mobile app with Jonathon Kay, former head of marketing for Grasshopper, co-founder Apptopia and creator of Learn 2 Buzz.
OVER $2000 in Panel Perks!
VIP Staffing from Staff.com
Face time with other panelists
Credit from AppSumo
Credit from Lujure.com Facebook Brand Page builder tool
Lean Launch Action Guide from Mixergy
Hang with Noah Kagan - 30th employee at Facebook, 4th employee at Mint.com, founder of AppSumo - a general marketing wizard
The opportunity to meet event organizer super team, Espree Devora, and Sara Norris... PRICELESS! -
Accelerating Killer LatAm Startups
by Bedy Yang, David Weekly, Hernan Kazah, Pedro Torres Picón and Vanesa Kolodziej
The genome to create a great startup fast has been cracked. With proper funding and mentoring provided by a series of Lat Am-based accelerators, we can expect that a new wave of brave and savVy Latin American entrepreneurs will be entering the global market soon. Meet the people who are making this happen and learn why a regional network of accelerators is the way to make a real difference in this continent.
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All Day Event - Startup America at SXSW
Dedicated to helping young companies grow, the Startup America Partnership is providing a place to meet, collaborate and mingle with iconic entrepreneurs, VCs and other startups this year in the Startup Village. Unique programming elements, meeting spaces, refreshments of the caffeinated and/or adult variety, and daily giveaways will make the Startup America space a can’t-miss for startups.
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HATCH Startup Pitch Competition
Kickoff of pitch competition and more for tech startups with revolutionary ideas.
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Pitching Start Ups to Ad Agencies and Clients
by James Cooper, John Laramie and David Tisch
The start up scene continues to thrive. You may have got funding and you may have an awesome product but how will you make those first key partnerships with clients and ad agencies? This is new territory for many blue chip clients and most ad agencies. They know they need to play in the start up space but they are afraid. All you guys are much younger, and cooler, you don't wear suits so how can we take you really seriously? How will I know whether you are the next FourSquare or the next pets.com? The panelists will be able to share all their different viewpoints. We have an investor and incubator, we have a recently funded start up making their first deals, we have an ad agency and we have the all important client who is making those purchasing decisions for her brand. We will hear from all of the panelists and then invite any start ups in the audience that would like some advice to ask questions. All the panelists are used to talking freely about the subject rather than inflicting death by powerpoint.
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Startup Mentoring with Dreamit Ventures
Need advice on how to kickstart your business? Want feedback on your elevator pitch? Have questions about what a boot camp like DreamIt can do for your startup? Schedule a 20-minute mentoring session with a DreamIt partner or alumnus. In under 4 years, DreamIt has helped launch 64 startups who have raised over $30M in funding. Pre-register at bit.ly/disxsw or just come by.
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The Power of Unpopular
You probably never thought you'd want to build an unpopular brand, but branding rules have changed. Considering that every successful brand in history is inherently unpopular with a specific demographic, whom have YOU identified as the demographic that will never like you? Get introduced to author Erika Napoletano and the Power of Unpopular: a better way to run your business – and your life. Erika's the voice behind @RedheadWriting and RedheadWriting.com, as well as a monthly columnist for Entrepreneur Magazine and the author of two books. While she was never the prom queen (thank heavens), she's figured out how to leverage one word with seemingly negative implications into powerful fodder to build brands with staying power in the marketplace. You won't find case studies from corporate behemoths here - you'll find stories and advice from people just like you who want to wake up every day, do what they love, and do it for the people who will love them. Because that's who truly matters.
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Austin Start Up Meet Up
by Bart Bohn
Get together with other folks who have a start up in Austin for an hour of brainstorming, idea-building, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry.
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Community First: Lessons for Early-Stage Startups
by Chrysanthe Tenentes, David Noël, Ligaya Tichy and Diana Kimball
Tech startups have long known that a strong community will amplify a company’s successes, bolster growth, and make work worth waking up for. Today's unstoppable startups understand that putting community first means putting community management first. And yet, the field of online community management is still in its early days, and we haven’t stopped figuring it out as we go along. Through case studies and never-before-told stories of three veteran community managers from SoundCloud, Foursquare, and Airbnb, we’ll reveal what it takes to build a community to last.
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HATCH Startup Pitch Competition
Entrepreneur presentations to judges.
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Startup Breakthrough: Speed Coaching for Founders
by David Kashen and Jerry Colonna
Five of the world's top startup-focused executive coaches choose entrepreneurs from the audience who want to volunteer with a problem or area for improvement. In speed coaching sessions, they attempt to make quick and dramatic shifts in beliefs and behaviors which will bring more success and happiness for the subjects' work and companies. In this dramatic demonstration you'll see the power and effectiveness of coaching for startup founders and leaders, and why coaching is a hot trend for high-performing founders recommended by top VCs.
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The Making of the Modern Office
by Dan Patterson, DeeAnna McPherson, Emily Peters and Jennifer Crystal
In the capital of the latest tech boom, developers work late into the night creating the next big thing. But they take office culture just as seriously, fueling behavior that is reaching a level of froth not seen in a decade. Some web startups are partying like it's 1999. Companies say the fierce competition for talent among startups has necessitated extraordinary perks meant to attract and retain employees. But what makes startups a great place to work? Are they things like creative benefits, core values, philanthropy and dogs? This session is focused on creating uniquely successful and fun working environments with disruptive leaders from cleantech, healthcare, and enterprise tech startups.
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The UX-Driven Startup: Lessons from the Trenches
by Cindy Alvarez, Kate Rutter, Zach Larson and Ian McFarland
We've all heard the story of The Technical Guy and The Business Guy getting together and starting a company. But what happens when a company puts User Experience at the helm? Hint: It doesn't just mean your product will be prettier!
Being UX-Driven means more than hiring a “UX person”—we’re not even sure that’s a requirement. Learn what it does mean by spending time looking through the eyes of some UX-minded founders who’ve shaped some of the most interesting products of the “10s.” Learn from these companies’ experiments, mistakes, challenges and wins—from Foodspotting’s decision to only allow positive ratings to Gowalla’s decision to let their community build their place database from scratch—and how tools like observation, metaphors, mantras and metrics drove them.
Whether you’re managing an established product or have or an idea you’re trying to get off the ground, you’ll leave armed with practical tools you can put to use as you strive to make your own company more UX-Driven. -
Design and the Mobile Startup
by Alex Rainert, Alexa Andrzejewski, Mike Krieger and Ron Goldin
In the evolution of a product, ideas are the seed but the execution is key, and what happens between those two stages can make or break a product's success. Designers are trained to think on their feet, be flexible, and not be afraid to start over or make mistakes. Similarly the key tenets of today's startup culture are to be lean, move quickly, and iterate often. In this environment, where risk and competition make innovation critical, companies must leverage design thinking to help define products, often by adapting the design process. In this multidisciplinary panel of technologists, designers, and entrepreneurs, key players in some of today's most successful mobile products will look at the "textbook" creative process in delivering user-centered results and delightful outcomes. Then, we'll talk about examples of what actually happens in the less black-and-white world of startup culture, and discuss what can be done to leverage design in the making of great products.
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Large Enterprise Social Media Professionals, Unite!
by Noah Kuttler
The social media challenges of a large enterprise are unique from those of a startup. For example: what are often "simple" person-to-person tasks at a startup do not necessarily scale when they are administered in a company of over 1,000 employees. This meetup is designed to bring both employees of large enterprises, as well as the agencies who work with them, together to share advice, tips and make connections.
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Mixel: Art, Tablets and the Creator Economy
by Khoi Vinh
What comes after just reading on iPad? A new form of creation that's much closer to consumption than what we saw on desktops and laptops. Mixel co-founder and CEO Khoi Vinh takes a look at the journey that led him to create Mixel, the world's first social collage app. Its goal is to get non-artists making art, and Vinh will look at the ways in which the social network has met, exceeded and fallen short of that goal.
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Co-Founder Speed Dating
It's hard to find a co-founder for your startup. Tell us what you are looking for and we will play the matchmaker. In just an hour, you'll meet a dozen potential co-founders hand-picked for you. Please register ahead of time at http://capitalfactory.com/sxsw-c... .
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Dealing w/ Co-founders. You found one, now what?
Great! You found your co-founder. Now the fun begins, but its not all rosy. Here from founders on what to expect and watch out for when it comes to:
- Equity & vesting
- Divvying up responsibilities
- Dealing w/ growth
- Disagreements
- Managing strong personalities
- How do you handle or avoid a breakup?
Moderator: Mark Wachen
Panelists: Jesse Pickard, Ray Grieselhuber, and others
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Encouraging Innovation and Empowering Entrepreneurs
Startups are an important part of the American economy. Over the past three decades, companies less than five years old have accounted for nearly all net job creation in the United States. Yet, recent data on startups indicate that the startup engine is slowing down, as new businesses hire fewer employees than in the past. Led by U.S. Senators Jerry Moran (R-Ks.) and Mark Warner (D-Va.), policymakers in Washington are realizing the importance of entrepreneurs to job creation, innovation, and economic growth. To revive the startup engine and jump-start the economy, Senators Moran and Warner introduced legislation called The Startup Act.
The Startup Act is based on a simple premise: the easier it is for creative individuals to take risks and start a business, more jobs will be created. The Startup Act addresses the need to reduce regulatory burdens, rewards patient capital invested in startups, provides tax relief to help startups grow, supports research conducted at American universities that spurs innovation, and creates new opportunities for American-educated foreign students and entrepreneurs to stay in the United States where their high-tech skills and new ideas will fuel growth.
The Startup Act incorporates key recommendations made by President Obama’s Council on Jobs and Competitiveness, the Kauffman Foundation, and entrepreneurs across the country. Senator Moran will speak about his bipartisan legislation and the urgency of capitalizing on the unique attention policymakers are currently giving to startups.
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For Better or for Work: Married to an Entrepreneur
by Gary Hirshberg and Meg Hirshberg
How does someone who is obsessed live peacefully with someone who isn’t? That question—posed by an entrepreneur—elegantly summarizes the quandary faced by company founders and their spouses. In “Balancing Acts,” Meg's regular column in Inc. Magazine, she examines the impacts—for better and for worse—of entrepreneurial businesses on families.
As the spouse of an entrepreneur--married for more than 25 years to both her husband, Gary Hirshberg, and his business, Stonyfield Yogurt--this topic is familiar terrain. Gary co-founded Stonyfield on a farm in 1983. In those days, the business was “seven cows and a dream,” as company literature describes it. At sales of over $370 million, Stonyfield is now the third largest yogurt company in the U.S.
In this session, Gary and Meg will discuss lessons learned about how a marriage and family can survive the wild ride of an entrepreneurial business.
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How to Build Entrepreneurship Communities
by Brad Feld, Marc Nager, Nick Seguin, Paige Craig, Shane Reiser, Andrew Yang and Mark Davis
Why do some tech communities thrive while other fail? What can you do to start, fix or grow your city's startup scene?
This panel will take a grounded look at the key ingredients of successful startup communities in any geography. We'll look the role that events, spaces, accelerators, VC, angels, universities, and government play in the equation, and we'll dissect the intangibles as well - including culture, philosophy, mentorship, education, and more. We'll also have some time at the end for audience questions. Panelists include Brad Feld, Paige Craig, Mark Davis, Nick Seguin, Marc Nager and Andrew Yang.
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Investor Spotting 2012
All investors are not created equal and the right investor for your startup is just as important as the right team and the right idea. VCs, big bad-ass funds, angels, super-angels, rich uncles, big giant incubators, little tiny incubators, cozy co-working spaces. Where is the smart money for startups in 2012? Where is the dangerous money? How much of your company should you give up when investors step up and how do you choose the right investor for your startup? We will take a look at a panel of investors from across the country to get a feeling of how they view what makes a great investment and the kinds of businesses they are looking at in 2012. This session is sponsored by Mircrosoft.
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Startup Genomics: Maximize Success and Avoid Death
by Shervin Pishevar, Ashley Brown, Bjoern Lasse Herrmann, Jacob Mullins and Max Marmer
Ivy League degree? 401K? VP of what? Screw that. Entrepreneurship on a global scale is exploding, facilitated by a growing ecosystem of resources and supporting institutions to help startups succeed. However, there is a significant difference in quality amongst these varying institutions, people and content. In this panel we will help the audience discover and navigate the emerging startup support ecosystem. Whether you're currently fielding inquiries from Pepsi, applying to TechStars, or negotiating an angel investment for your third startup, the members of this panel will lend expertise within the following four core areas:
1. Tools: Startup Genome, Mixpanel and Kissmetrics which help you to track your progress and make better decisions
2. Supporting institutions: Accelerators, Service Providers, VCs, Market Entrance Partners
3. Science and Education of Entrepreneurship: Eric Ries, Steve Blank and other thought leaders release content that is transforming the way entrepreneurship is done.
4. Corporate Partnerships: working with companies like Facebook, Google, Microsoft and Twitter, for better distribution, valuation and M&A. -
StartupBus Grand Final
Imagine getting on a bus with a group of strangers and three days later, while traveling at 60 miles per hour, conceive, build and launch a startup. That's what over 300 people have done for three years, with the cream of the crop battling it out at the grand finals. Come see who will be crowned the 2012 winner...but only after being grilled by a high profile panel of investors and entrepreneurs.
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Co-Founder Speed Dating
It's hard to find a co-founder for your startup. Tell us what you are looking for and we will play the matchmaker. In just an hour, you'll meet a dozen potential co-founders hand-picked for you. Please register ahead of time at http://capitalfactory.com/sxsw-c... . With DreamIt Ventures & Capital Factory.
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I Have A Startup Meet Up
A time and place to bring together folks involved in startups on any level. From bootstrapped 18-year-olds to Union Square funded rockstars. Hosted by Forbes Magazine staffers Meghan Casserly Jeff Bercovici and Tomio Geron.
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StartupBus Grand Final
Imagine getting on a bus with a group of strangers and three days later, while traveling at 60 miles per hour, conceive, build and launch a startup. That's what over 300 people have done for three years, with the cream of the crop battling it out at the grand finals. Come see who will be crowned the 2012 winner...but only after being grilled by a high profile panel of investors and entrepreneurs.
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Successful Journalism Startups: Global Lessons
More and more journalists are either facing layoffs or zero-job market around the world. Some of them take their passion online and start their own publications. Research project "Sustainable Business Models for Journalism" has interviewed these brave journos that have actually made the move to entrepreneurship _and_ are making living out of it. 30 very different cases from around the world - from international success stories (ArsTechnica) to small hyperlocal sites serving just 10.000 strong communities (DavidsonNews). What are the key elements for sustainability and how they are building a whole new ecosystem of news? The future of journalism is not built on grants, 401k's or VC funding. It's built on single individuals that are not afraid of long hours and wearing multiple hats.
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Talent Wars: Sourcing the Créme from the Crowd
by Brendan McManus, Melanie Myers, Sam Wick and Adam Glickman
It doesn't matter if you're a tech startup, ad agency or production company - getting the best talent on board is always key to making good ideas a great reality. How can new technologies help us identify, work with, and afford stellar skill sets? With crowdsourcing on one end and traditional approaches on the other, we'll explore the middle ground where new tools can help you assemble the craftiest team possible.
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Interactive Health Happy Hour (IH3) - 2012
by HealthTap
HealthTap and HCB Health bring you the 2nd Annual Interactive Health Happy Hour. Join us for a fun-filled evening of spirited conversation with entrepreneurs, developers, marketers, and key opinion leaders from healthcare marketing, mobile health, patient advocacy and more.
· Connect with the top influencers in health
· Enjoy live music from local artists
· Dig in to Tex-Mex appetizers sponsored by Massive Health and locally-produced libations, like Deep Eddy Sweet Tea Vodka
· Sprint for t-shirts in the iTriage Big Wheel Races
· Capture the moment with Flipbook photobooth keepsakes
· Lounge in a fresh, industrial space with amazing panoramic views of Austin
· Get there in just a 5 minute walk from Austin Convention CenterSunday, March 11 from 6-9pm
6pm Doors Open
6:15 to 7:15 The New Maps
7:30 HealthTap Demo in HCB Health offices
8 pm NeiliyoRSVP today – we sold out in just over 48 hours last year. Tell your friends. Please use #iH3 for social content, and bring your fun: http://bit.ly/wvHhAr
Sharing on Twitter? We made it easy:
Don't miss 2012 Interactive Health Happy Hour at #SXSWh by @HealthTap & @HCBhealth. Join me and register today: ih3in2012.eventbrite.com
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