Sessions at SXSW Interactive 2012 about Video on Sunday 11th March

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• Arcade Stage: LightBox Interactive - Starhawk... Welcome to the New Frontier

  FREE and Open to the Public. Dylan Jobe, President of Austin video game developer LightBox Interactive, will discuss his upcoming PlayStation 3 blockbuster, Starhawk - a fast-paced third person shooter set in the lawless frontier of space. Jobe will touch on Starhawk's various gameplay features and story elements, including the game's innovative Build & Battle system that allows players to alter the virtual battlefield instantly with the press of a button, the Starhawk Uplink mobile application, and the new universe that makes up Starhawk's exciting campaign.

  • Games
  • Mobile
  • Story
  • Video

  At 12:15pm to 12:45pm, Sunday 11th March

  In Exhibit Hall 1, Palmer Event Center

• All Eyes on You: Visual Effects & Viewer Engagement

  by Katherine Hays

  Why do certain videos capture your attention, while others fall flat? Whether you realize it or not, visual effects touch over 80% of the minutes you see on television or in a movie theater today. These effects are often self-evident but sometimes can be subtly woven into video – acting as a supplement rather than the main action. So why are visual effects so important to you? How can the use of effects affect who watches your video content and how they engage with it? Katherine Hays, CEO of visual effects powerhouse GenArts is making it her mission to ‘democratize the power of visual effects’. Katherine will discuss the impact of visual effects on various audiences and forms of video content and share practical advice on how content producers (even on amateur levels) can put themselves in the director’s chair and make their videos play better.

  • Video

  At 12:30pm to 1:30pm, Sunday 11th March

  In Capitol View North, Sheraton Austin Hotel at the Capitol

• Funny Or Die: Future of Comedy & Everything Else

  by Andrew Steele, Dick Glover, Mike Farah and Patrick Starzan

  An intimate look into the corruption, lies and deceit that transformed a website started by a video of a foul-mouthed little girl into the largest most powerful media company the world has ever seen! With a special guest moderator, Funny Or Die executives will discuss how over the past 5 years the company transformed into a new model media company, where they are going, upcoming projects, and how comedy pretty much rules the world…and everything else.

  • Comedy
  • Future
  • New Media
  • Video

  At 3:30pm to 4:30pm, Sunday 11th March

  In Room 18ABCD, Austin Convention Center