Sessions at SXSW Interactive 2012 about Work on Sunday 11th March

View as grid

• Welcome to the Age of Hyperspecialization

  by Christina Hamlin and Robert Hughes

  The work of the future will be atomized, with many workers doing pieces of what is today a single job. The hyperspecialization of workers may be inevitable given the quality, speed and cost advantages it offers- and the power it gives individuals to devote flexible hours to tasks of their choice. Just like craft workers of the past, knowledge workers, or hyperspecialists, will engage in peripheral activities that could be done better or more cheaply by others. Using real world business examples the panel will explore directed innovation through hyperspecialization.

  • Careers
  • flexibility
  • hyperspecialisation
  • Work

  At 11:00am to 12:00pm, Sunday 11th March

  In Rio Grande Ballroom, Marriott Courtyard Austin Downtown/Convention Center

• 4-Hour Work Week Is BS: Truths of Working Smarter

  by Doug Marinaro, Georgia Collins, Kate North, Keith Perske and Kevin Purdy

  Work is everywhere. In the office, on a plane, in your car, at Peet's Coffee down the street. It's virtually inescapable. And while everyone would love to believe the 4-Hour Work Week is possible, is this the reality in today's market? Can you successfully manage and execute multiple projects within a global ecosystem with a team that has several, if not all, workers contributing remotely? Let's have a frank conversation with today's industry pioneers and thought leaders, shedding new light on how we work. With mobile devices within hand's reach at all times, there's truly no excuse or escape -- something early adopters know all too well, but the mainstream is quickly discovering as well. Here, each of the parties will discuss truths they've learned about what it really means to work smarter, and evaluate and discuss some of the false sentiments floating around like needing to "meet" more and the amount of time a brainstorm should (in truth) last — in the end, sharing the worklife heuristics they've acquired and learned over the years and that make all the difference in how they operate in their day-to-day lives.

  • Collaboration
  • Productivity
  • Work

  At 5:00pm to 6:00pm, Sunday 11th March

  In Salon FG, Hilton Austin Downtown

• Meg Hirshberg Book Signing

  Meg Hirshberg signs her book ‘For Better or For Work: A Survival Guide for Entrepreneurs and Their Families’ at the SXSW bookstore.

  • Book Signing
  • Entrepreneur
  • Relationships
  • Work

  At 5:00pm to 5:15pm, Sunday 11th March

  In Ballroom G Foyer, Austin Convention Center