Sessions at SXSW Interactive 2012 on Monday 12th March

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  • Half Day Event - Samsung Mobile Presents: #FEED powered by Twitter

    Social media "feed" providers including Rdio, Instagram, Soundcloud, and many more are paired with interactive installation artists to bring their unique feed to life with live SXSW data. #FEED will be made more awesome by Mozilla Firefox. lrnevl.com/FEED2012

    At 10:00am to 3:00pm, Monday 12th March

  • Chad Norman and Melanie Mathos Book Signing

    Chad Norman and Melanie Mathos sign their book ‘101 Social Media Tactics for Nonprofits: A Field Guide’ at the SXSW bookstore.

    At 10:05am to 10:20am, Monday 12th March

    In Ballroom G Foyer, Austin Convention Center

  • Sandy Carter Book Signing

    Sandy Carter signs her book ‘Get Bold: Using Social Media to Create a New Type of Social Business’ at the SXSW bookstore.

    At 10:35am to 10:50am, Monday 12th March

    In Ballroom G Foyer, Austin Convention Center

  • Pat Aufderheide Book Signing

    Pat Aufderheide signs her book ‘Reclaiming Fair Use: How to Put Balance Back in Copyright’ at the SXSW bookstore.

    At 10:45am to 11:00am, Monday 12th March

    In Ballroom G Foyer, Austin Convention Center

  • A Game of Thrones Meet Up

    by Vickie Ricks

    Get together with other fans of A Game of Thrones (or A Song of Ice and Fire, if you will) for an hour of networking and friend-making.

    At 11:00am to 12:00pm, Monday 12th March

    In Meet Up Tent, Palm Park

  • All Day Event - SXSW Trade Show

    For four days, all three conferences converge at the SXSW Trade Show. This is the center of commerce at SXSW. Attendees can network and discover the technology and new developments that will propel their business.

    For the schedule of daily panels, interviews, comedy and performances on Next Stage check out sxsw.com/trade_shows/next_stage

    The SXSW Trade Show Meet Up Pavilion plays host to daily networking events, which can be viewed at sxsw.com/trade_shows/meetup_pavilion

    At 11:00am to 6:00pm, Monday 12th March

    In Exhibit Hall 3/4, Austin Convention Center

  • All Day Event - Turner Revive Lounge

    Wanna meet the tech team behind March Madness Digital, Falling Skies, and Anderson Cooper? We’re Turner Broadcasting and we're changing the way you watch TV. Get to know us, pitch our start-up investors, and learn about Turner Media Camp, a brand-new accelerator helping top media startups with capital, mentorship and access. Have brunch at our Hangover Lounge, recharge yourself and devices or join our happy hours celebrating women in technology.

    At 11:00am to 6:00pm, Monday 12th March

    In Moonshine Grill

  • Anything You Can Do, I Can Do Backwards in Heels

    by Pooja Sankar, Victoria Ransom, Michelle Zatlyn, Piya Sorcar and Kara Swisher

    Ginger Rogers may have said it, but today's female entrepreneurs are proving it. Right now, women are starting and leading new and innovative companies at an unprecedented rate. From e-commerce to healthcare to Internet infrastructure, women are breaking new ground across all industries these days. But, why now? What are today's female entrepreneurs doing differently to build sustainable businesses and get the attention and credit they deserve? What unique struggles do they still contend with and what advice can they share with tomorrow's generation of female leaders? These questions and more will be addressed in this entertaining panel.

    At 11:00am to 12:00pm, Monday 12th March

    In Salon C, Hilton Austin Downtown

    Coverage audio clip

  • Artists in Labs: Participatory Design at Eyebeam

    by Kaho Abe, Nova Jiang and Jon Cohrs

    Eyebeam Art & Technology Center provides a context for creative collaboration and the cross-pollination of ideas & practice. In our lab at any given time, there are up to 20 resident artists onsite at our 15,000 sq-ft facility, developing work for open dissemination through online, primarily open-source, publication. Three Eyebeam fellows will discuss their work, how they blend creative strategies & technology to build communities, share information, and create spaces for play & participation. Kaho Abe will present her work with youth and adults to demystify the black box of consumer electronics and create their own custom interfaces for games and play. Nova Jiang will present recent projects that leverage individual desire with risk & reward to create a low barrier for entry and increased participant investment. Jon Cohrs will share insights into his work combining tactical media, software and DIY interventions with location-based experiences to engage participants in meaningful dialogue about social issues.

    At 11:00am to 12:00pm, Monday 12th March

    In Capitol E-H, Sheraton Austin Hotel at the Capitol

  • Boost Your Mobile Workflow with Adobe

    by Bruce Bowman and Greg Rewis

    We are announcing something completely new ‐ Adobe will be unveiling a new product for web designers and developers to help with their mobile web workflows. Come to the see the live demo and check it out for yourself! Follow @AdobeSXSW for the latest information.

    At 11:00am to 12:00pm, Monday 12th March

    In Town Lake Ballroom, Radisson Hotel & Suites Austin-Town Lake

  • Branded Documentary: Cause Marketing's Best Media?

    by Lisa Pearson, Stephanie Smirnov, David Modigliani and Sarah Montante

    Procter & Gamble recently commissioned Flow Nonfiction to create a documentary film capturing one of its signature cause programs: Pantene Beautiful Lengths. PBL has donated over 272,000 ponytails for real-hair wigs to the American Cancer Society, and also generated significant ROI for the brand itself. How and why has the program succeeded in making good on doing good? Through communication innovation, like branded documentary film. Marketers and filmmakers, your union is at hand. Film-driven campaigns are setting a new standard of authenticity and ROI. PR and digital agencies are leveraging branded film assets through interactive, integrated campaigns -- building brand platforms and driving user-generated content. But how do marketers sell in films to clients? How do filmmakers and brand managers execute the process? How is branded content best leveraged? And does it actually deliver? This panel’s case study provides a 360 view - and best practices - from the campaign’s key partners.

    At 11:00am to 12:00pm, Monday 12th March

    In Room 18ABCD, Austin Convention Center

  • Building Digital Products with Passionate Users

    by Dave Haynes, Farai Chideya and Suzanne Stefanac

    Your idea is hot. You have killer technology. You have angel investors on speed-dial. Your product mashes up the coolest APIs and you managed to navigate the shark-infested waters of content licensing without being eaten by a media company lawyer. There’s just one problem.

    Other than your mom, you don’t have any one using it.

    You probably forgot the most important ingredient: passionate users

    This panel will be an interactive discussion on community and product development with some veterans who have built rabid, active fanbases around their companies and they’ll share their secrets for baking passion into the product from the beginning.

    At 11:00am to 12:00pm, Monday 12th March

    In Capital Ballroom B, InterContinental Stephen F. Austin

    Coverage audio clip

  • “But Is It Art?”: The Aesthetics of Social Culture

    by Tim Sheridan, Jeffrey Schnapp and Dana Vachon

    Media theorist Marshall McLuhan famously envisioned a cultural “global village,” a collective identity shaped by the media we share. To a remarkable extent he foresaw how social media would change the game of culture, putting the power of creation in more hands than ever before, and this change in itself would be the new culture. Now that that future has arrived, have the inherent limitations and transitory nature of YouTube videos and Facebook postings made the new aesthetic canvas so small that no great work could emerge – like a (Rebecca) Black hole collapsing in on itself? While McLuhan insisted that the value of the content itself wasn’t as important as the channel that served it, in a quick-hit landscape where the memes of “Charlie Bit My Finger” and “Friday” are major touchstones, it’s fair to ask whether the changes in media have raised mediocrity and banality to an art form. So is the new social culture a vital democracy or decomposing exquisite corpse?

    At 11:00am to 12:00pm, Monday 12th March

    In Lone Star, Omni Downtown

    Coverage audio clip

  • Community Manager Meet Up

    by Jenny Weigle

    Community managers of all levels are welcome to come discuss today’s trends and best practices.

    At 11:00am to 12:00pm, Monday 12th March

    In Boardroom, InterContinental Stephen F. Austin

  • Credit vs. Collaboration: The Organization Divide

    by Azher Ahmed and Jonathan Sackett

    There's a stark contrast between “owning” an idea versus collaborating in an open structure. It's often the root of the divide between “traditional” and “digital/new media” people. Because good ideas evolve into better ideas through collaboration and open input, organizations that can effectively bridge these camps are the ones that will survive. Let’s Kumbaya with Azher Ahmed, SVP Director of Digital Operations and Jonathan Sackett, Managing Director and CDO of DDB Chicago.

    At 11:00am to 12:00pm, Monday 12th March

    In Assembly Room, InterContinental Stephen F. Austin

  • Credits Coins Cash: Social Currency & Finance 2.0

    by Jeremy Nusser, Ellie Wheeler, John Corpus, Ren Reynolds and Vincent Higgins

    While Second Life and other online worlds have propagated virtual economies with their own "millionaires", 2011 saw virtual currencies break into the marketing mainstream. Facebook Credits were launched with the backing of brands including Walmart and Zynga; Google Wallet was announced and BitCoin rose, then fell, then rose then – who knows? As we enter 2012 the question ‘what is currency?’ has never been more relevant for so many people. And more applicable to marketers, how does our understanding of the 4 P's (product, price, promotion, place) change in a world of virtual currencies? This is both a philosophical and highly practical question: if you buy something with Microsoft points – have you really bought it? How much did you pay? What if you are hacked or get kicked off the platform – it is still yours?This panel will examine the state of virtual currency, where it is heading, and consider how marketers should be evolving their strategies to account for virtual currencies.

    At 11:00am to 12:00pm, Monday 12th March

    In Sabine, Hilton Garden Inn Austin Downtown

  • Dealing with the Media Data Explosion

    by Jade Mcqueen, Frank Gillett, Jon Healey and Chris Kantrowitz

    There were 5 Exabytes of information created between the dawn of civilization through 2003, but that much information is now created every 2 days.”
    -Eric Schmidt-

    As the amount of data in the world explodes, the ability to manage all of this information has become increasingly difficult. In 2009, over $4 trillion dollars was spent to manage close to 800,000 petabytes of data (1 PB = 1M GB) - by 2020, total data is expected to be 44 times that!

    And 70% of this data is media.

    As businesses move their infrastructure to the cloud, it’s critical to understand the ramifications of doing so. This panel will look at the technologies and practical applications of media data management – what they are, how they work, how companies can benefit from them, and the risks and limitations.

    Topics covered will include the basics of the cloud, the differences between consumer facing and enterprise technologies, where things are today, and what to expect in the next 5 years.

    At 11:00am to 12:00pm, Monday 12th March

    In Texas Ballroom 1-3, Hyatt Regency Austin

  • Designing Games for Documentary

    by Susana Ruiz, Ashley York, Cindy Poremba, Tony Walsh and Peter Brinson

    We've drawn together a group of the most well respected and active designers in the field to guide participants through the process of designing games for documentary that people actually want to play. Let's share early ideas, initial concepts, and works-in-progress, as we go through the process of evaluating and developing documentary or non-fiction videogames.

    At 11:00am to 12:00pm, Monday 12th March

    In Room 12AB, Austin Convention Center

  • Disrupting the Entrepreneurial Process

    by Jonathan Van

    Since when did university become places to churn out mindless working drones for BFC’s (Big F**kin’ companies)? The verticals that have been built in universities that are based on profession have completely deviated from the humanities, which teach skills transferable to any job. Unfortunately, students, like me, have been put through a system that encourages herd behavior instead of a culture of innovation and leadership. We have been so closed from each other that we rarely get to work with people of different skillsets until we hit the “real” world. I believe projects should be cross-disciplinary. Perhaps, a business major teams up with a computer science major and an advertising major to create the next best IPhone app that you’ll be Tweeting about tomorrow. Maybe a fashion designer joins an architect to build an art museum with inspiration from the history of fashion. There’s no end to the combination of creativity that can occur when diverse minds come to bear. It’s the system itself that has given students a hard time finding the expertise they need for competent cofounders. Schools like Babson have turned initiatives into full blown colleges where every student has their own venture; a trial by fire. Now finding mentors is even harder. The city is the “real” world and has an ecosystem of its own, but it doesn’t have to be that way. There are millions of interactions made possible by an open accessible campus and city that allows students to get out of its “bubble”. Imagine a platform that could bridge the gap from capitalism 1.0 into capitalism 2.0, where resources are distributed and democratic. I dream of a world that doesn’t stand for stop-gap solutions, but gets to the heart of the problem and proposes many solutions, and allowing anyone to learn how to create wealth. No longer a world where you are born at the top, but where anyone can share their idea, find a team, execute, and prosper. There will be less for-profit focus and more for-benefit focus. So far there are many scattered solutions springing up: Startup America Partnership, Angel List, Y Combinator, but what will horizontally integrate them all to make one hub for easy collaboration and action?

    At 11:00am to 11:15am, Monday 12th March

    In Room 10AB, Austin Convention Center

  • Events Are Now Platforms: Seven Tools for Success

    by Brian Duggan, Brian Duggan and Loic Le Meur

    Our goal with this session is to make events better for all of us. Events no longer exist in a vacuum. The new ideas and relationships we all seek from events are now available to us across a continuum of ongoing social tools, so audiences give as much attention to their devices as they do to a speaker, or to the person sitting next to them. How can we as event participants, producers, and sponsors best adapt to this new reality? How can these digital tools serve to humanize and improve our experiences, and make us more present, as opposed to being just another source of distraction and overwhelm? Join with leaders in the field as we explore best practices for using the wide array of tools that are emerging in the event space. Please visit www.buildingalliances.com/blog for a list of our invited guests representing key products and services in the space and links to the tools we encourage you to check out and use in advance of our discussion (including here at SXSW!)—Brian Duggan

    At 11:00am to 12:00pm, Monday 12th March

    In Room 616AB, Hilton Austin Downtown

  • Free Coffee, Bad Apples & the Future of Currency

    by Jonathan Stark

    What would happen if the entire world could share a single Starbucks card? For a week in the summer of 2011, Jonathan's Card attracted international attention attempting to find out. Join Jonathan for a behind the scenes look at how it worked, what actually happened, and the long term implications of an experiment in radical sharing of physical goods using digital currency on mobile phones.

    At 11:00am to 12:00pm, Monday 12th March

    In Room 6AB, Austin Convention Center

    Coverage slide deck

  • Hack [ANYTHING] with Microsoft Kinect

    by Dan Fernandez and John Boiles

    If you're reading about this panel, you're likely familiar with - or at least interested in - the Microsoft Kinect. The Kinect's RGB camera and "depth" cameras simplify computer vision problems that were previously very difficult -- like interpreting skeletal motion. How else can gesture and speech technology change the way people interact with each other, find information, or perhaps locate the best nearby sandwich? The answer: Kinect meets the Internet. Join representatives from Microsoft and Yelp for a discussion about designing user interfaces for Kinect; some of the challenges of the technology; and how to build experiences optimized for hands-free interaction. Additionally, see demos of hacks, and learn how you can incorporate Kinect into your everyday -- both professionally or personally!

    At 11:00am to 12:00pm, Monday 12th March

    In Salon H, Hilton Austin Downtown

  • Has Twitter Made the Sports Reporter Obsolete?

    by Bruce Feldman, Dashiell Bennett and Richard Deitsch

    An NFL star live tweets his own traffic stop. An accidental DM reveals a shocking trade rumor. Instead of press releases, Tiger Woods breaks news about Tiger Woods by having @TigerWoods share a link to TigerWoods.com. These are just a few examples of sports stars bypassing traditional media outlets to tell their stories directly to fans. Athletes and teams no longer just control the message, they can be their own messenger. So what is a sports reporter to do? In an era of real-time box scores and self-created scoops, has the role of the traditional reporter doing locker room interviews and post-game recaps become irrelevant? Two respected and highly engaged sports journalists discuss how the immediacy and reach of Twitter have changed the very nature of their jobs—and how sports media must adapt to the "always on" world.

    At 11:00am to 12:00pm, Monday 12th March

    In Capitol A-D, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

  • How Mexico’s Drug Traffickers Harness Social Media

    by Shauna Dillavou

    Mexico’s Drug Trafficking Organizations (DTOs) use various types of social media to influence and manipulate public opinion. At the most basic level, DTOs regularly post videos to Youtube of interrogations, beheadings and dismemberments of rival gang members, to intimidate other groups and the public. Myspace is another soft influence tool; profiles abound that glorify the narco-life, including photos of fast cars, blinged-out weapons, and scantily-clad women. Narco-ballads, increasingly banned on Mexican airwaves, are also available on Myspace. Blog del Narco and parrot sites provide direct interaction between DTOs and the public. These sites anonymously post images of DTO communications hung on freeway overpasses or pinned to victims’ bodies, delivering threats to rival gangs, politicians, and police, and seeking the public’s favor. Citizens once used Twitter to warn of violence along routes to work and school. Now, DTOs pose as concerned citizens and to encourage the online citizen watch to help them locate rival gangs and law enforcement. DTOs use smart-phone applications to communicate, and to navigate the border region without law enforcement detection.

    At 11:00am to 12:00pm, Monday 12th March

    In Salon E, AT&T Conference Center

    Coverage audio clip

  • How Social Media Imperils Political Parties

    by Joe Trippi, Matt Bai, Mark McKinnon, Marci Harris and Nathan Daschle

    Most things in our lives are now custom fit. If we want coffee, we can order it 50 ways. If we want to watch a movie, we can choose between Netflix, iTunes, On Demand, etc. If we need a restaurant review, we have OpenTable, Yelp, etc. However, for one of the most important aspects of our life, politics, we still have only two "meat or fish" options. We are also at a point where people are more disaffected than ever by political parties. A Pew post-election poll in 2010 found for the first time in modern American history, Independents outnumbered Democrats and Republicans in terms of party affiliation. This need for tailoring our lives has now met our distaste for political institutions. While political parties will always be a piece of American politics, their relevance is being severely diminished by the growth of social media. The biggest political movements in the last year (Wisconsin, the Arab Spring, the Tea Party movement) all came together OUTSIDE of political institutions, not from within (and largely due to social media). This panel will discuss this trend.

    At 11:00am to 12:00pm, Monday 12th March

    In Salon A, AT&T Conference Center

  • How to Harvest Consumer Intent from the Social Web

    by AJ Vaynerchuck, Edward Boches, Jeff Janer, Farrah Bostic and Jolie O'Dell

    The social web lets us send out a constant stream of Facebook likes, Twitter tweets, Foursquare check-ins, social commerce reviews, and other recommendations about things we’ve experienced and want to share with our friends. These products, services, businesses, places, movies, music, articles, etc. are expressions of customer and influencer engagement and loyalty that brands have successfully started to leverage to grow their businesses.

    But what about the other side of the stream: the trusted referrals and recommendations we receive from our friends, as well as the things we discover on our own, and want to buy, read, visit, or listen to later? In other words: our intent to do something. There is a tremendous and largely untapped opportunity for brands to identify consumers who have overtly expressed interest and to 'harvest their intent' by helping them to bridge the gap between discovery and action with useful, timely and relevant information and offers.

    At 11:00am to 12:00pm, Monday 12th March

    In Capital Ballroom A, InterContinental Stephen F. Austin

  • How to Remember Anything: A Teach Yourself Guide

    by Mark Channon

    "How to Remember Anything" shows how a radically improved memory can add real value in life and in business and can help build your career. Mark Channon, Actor, Hypnotherapist, Product Manager and author of Teach Yourself How to Remember Anything, will take you on a whirlwind tour of the memory techniques inside How to Remember Anything. Guiding you through a set of key examples on how to remember names, books, presentations and more. Mark was one of the first Grand Masters of Memory in the world and creator of BBC's Monkhouses Memory Masters.

    At 11:00am to 11:20am, Monday 12th March

    In Ballroom G, Austin Convention Center

    Coverage audio clip

  • In-App Mobile Ad Implementation Challenges

    by Seth Hart, Brian Bos, Iryna Newman, Kamal Kaur and Krishna Subramanian

    Mobile advertising spending is poised to top $1 billion in the U.S. for the first time, according to eMarketer. Of that potential billion dollar spend, in-app advertising is expected to double to over $600 million. The driving force behind this dramatic growth is rich media in-app advertising.

    As online advertising reaches a tipping-point into the mobile arena, there is a glaring realization that the mobile ecosystem is not ready to handle the predicted advertising volume and growth.

    This panel will focus on one area that is hindering the scale of rich-media in-app advertising – proprietary software development kits (SDKs).  In order to execute a rich media in-app campaign, ad networks require that publishers implement unique software into each campaign. Developers have to expend significant time and resources to learn and implement the coding requirements, and when multiplied over several ad partners it becomes a burden and hindrance on growth and adoption. By introducing a standard open-code SDK, the industry can overcome this roadblock in time to capture the tide of advertising budgets headed in the mobile direction.

    This session will cover the evolution of the in-app advertising ecosystem, as well as highlight the current issues with implementing a rich media campaign. Finally, it will offer solutions, including an open-code SDK and other initiatives that are currently in progress.

    At 11:00am to 12:00pm, Monday 12th March

    In Salon K, Hilton Austin Downtown

    Coverage audio clip

  • Invention & Inspiration: Building a Better World

    by Dean Kamen

    Dean Kamen is a prolific inventor who has been compared to Edison for his contributions to humanity. Perhaps best known for inventing the Segway, Dean has also invented ground breaking medical technologies that benefit lives around the world; from drug pumps to revolutionary wheelchairs, to the “Luke” robotic arm and pioneering inventions in energy and water. In this session, Dean will provide an inside view into the innovations that have driven his success. You'll also learn about FIRST – Dean’s global program designed to experientially engage and inspire the next generation of young technology innovators. Finally, Dean will discuss the responsibilities and opportunities that exist for innovators in all fields (developers, designers, engineers, technologists, inventors and business leaders) to use their gifts to benefit mankind. Sponsored by IEEE.

    At 11:00am to 12:00pm, Monday 12th March

    In Exhibit Hall 5, Austin Convention Center

    Coverage sketch note

  • iVision Africa: New Media's Role in Reframing Africa

    by Ngozi Odita and Jepchumba Thomas

    Africa is more than AIDS, poverty, civil strife and safaris. With the ever-increasing access to digital tools Africans on the continent and all over the world are using the web to farm a new vision of Africa in the 21st Century. Social media platforms amplify and help spread this “new take” on the continent, both enabling Africans to tell their own stories and offering an alternative to mainstream media’s coverage of Africa. Ultimately, using new media Africans can and are becoming the architects of what very well may be a new “African Renaissance.” This Core Conversation will discuss how Africans are using the mobile and social web, what sort of content is being produced and what are the messages being communicated. This conversation will also examine new media’s social and economic impact as it relates to Africa.

    At 11:00am to 12:00pm, Monday 12th March

    In Capitol View North, Sheraton Austin Hotel at the Capitol

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