Sessions at SXSW Interactive 2012 about Analytics on Monday 12th March

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  • Utah.gov: Breaking the Mold for eGovernment

    by David Fletcher, Hillary Hartley and Jonathan Higley

    Utah.gov's recent redesign delivers a fully immersive, search-centric, data-driven, and user sourced experience. Find out how the team in Utah has redefined online government using emerging technology, a cutting-edge layout and over four years of analytics.

    The Utah.gov’s team revolutionized what a government search can be; displaying more enriched information based on location and time relevance and integrating social media at every level. User searches on Utah.Gov display immediately and include services, forms, jobs, and related agencies.

    The team also leveraged technology to address browser variance, as Utah.gov saw a 400% increase in non-desktop use in the past two years. The new site delivers optimal experience to users regardless of device or browser.

    This panel will discuss the team's process, along with the research and analytics that supported the design choices which led to the creation of the new "gold standard for government."

    At 3:30pm to 4:30pm, Monday 12th March

    In Salon C, AT&T Conference Center

  • Media Measurement: Science, Art or a Load of Crap

    by Ken Shuman, Kelly Mills, David Armano and Brendan Lewis

    We are quickly moving to a time where PR is transitioning from a cost center to a highly measurable conduit to client/customer acquisition tool. Accountability and measurement is key in all campaigns from product launches to company profiles and beyond. Whether you are on the agency side or lead an internal pr department, measuring pr success has never been easier.

    PR used to be described as an art but now it is a science. In the past, you would look at the number of eyeballs that “should” have seen an article or the total number of articles an announcement received. Both of these are pointless measurements especially in this day and age where you can precisely measure the impact of a companies news and social campaigns.
    In our day-to-day lives, we use Omniture to determine which articles lead to the most clicks to your website. We use Radian 6 to determine the influence your announcement had throughout social platforms. We leverage Wildfire Interactive to compare the growth of fans and followers against the competition. We use Facebook Insights and url shorteners to see how company and product announcements have directly increased fans.

    Measuring success and sharing these insights with clients or your CEO/CMO can lead to bigger budgets, more effective campaigns and help raise awareness across organizations about the impact communications are having on the company’s success.

    At 5:00pm to 6:00pm, Monday 12th March

    In Capital Ballroom A, InterContinental Stephen F. Austin

    Coverage audio clip