Sessions at SXSW Interactive 2012 about Collaboration on Monday 12th March

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• Explorations in Corporate Zoology

  by Tim Hwang

  Normally, we think about businesses as a mere collection of people working together. But, organizations also collectively act as a unit, facing the needs of survival and competing with others for resources. To that end, could we think about corporations and organizations as a unique sort of living, breathing species onto itself?

  This talk explores the latest research in the field of “corporate zoology,” which brings evolutionary theory and ecological science to better understand how businesses evolve and interact with one another. We’ll delve into efforts by corporate naturalists to understand how different businesses evolve adaptations over time in the form of departments, professionalization, and the pattern of investment. It will also explore the insights emerging from the assembly of a comprehensive “animal kingdom” classification for businesses.

  It’s going to be Jacques Cousteau meets the Wall Street Journal. Dawkins meets Microsoft. Darwin meets Enron. It’s going to be awesome.

  • Business
  • Collaboration
  • Teamwork

  At 9:30am to 10:30am, Monday 12th March

  In Salon C, Hilton Austin Downtown

  Coverage audio clip

• SXSW PhotoCamp

  by Ike Edeani and Miki Johnson

  If photography is your vocation, your avocation, or simply an iPhone obsession, you won't want to miss SXSW's first-ever, day-long PhotoCamp. To give you the opportunity to meet other photo-minded folks, discuss the topics most important to you, and identify potential creative collaborators, each 60-minute PhotoCamp session will include facilitated group discussions, followed by 30 minutes of free time to connect with potential collaborators one-on-one. 9:30-10:30: What kind of collaborator am I? Improve creatively by defining your strengths and weaknesses. 11:00-12:00: Are we collaborating yet? An open discussion of collaboration models. 12:30-1:30: Everyone knows everything. Learn from others' collaboration lessons and revisit your own. 2:00-3:00: Open networking.

  • Collaboration
  • creative
  • guided discussion
  • Photography

  At 9:30am to 3:30pm, Monday 12th March

  In Palm Door, Palm Door

• Artists in Labs: Participatory Design at Eyebeam

  by Kaho Abe, Nova Jiang and Jon Cohrs

  Eyebeam Art & Technology Center provides a context for creative collaboration and the cross-pollination of ideas & practice. In our lab at any given time, there are up to 20 resident artists onsite at our 15,000 sq-ft facility, developing work for open dissemination through online, primarily open-source, publication. Three Eyebeam fellows will discuss their work, how they blend creative strategies & technology to build communities, share information, and create spaces for play & participation. Kaho Abe will present her work with youth and adults to demystify the black box of consumer electronics and create their own custom interfaces for games and play. Nova Jiang will present recent projects that leverage individual desire with risk & reward to create a low barrier for entry and increased participant investment. Jon Cohrs will share insights into his work combining tactical media, software and DIY interventions with location-based experiences to engage participants in meaningful dialogue about social issues.

  • Artists
  • Collaboration
  • Design
  • Games
  • Participatory Design
  • Play
  • Publishing

  At 11:00am to 12:00pm, Monday 12th March

  In Capitol E-H, Sheraton Austin Hotel at the Capitol

• Credit vs. Collaboration: The Organization Divide

  by Azher Ahmed and Jonathan Sackett

  There's a stark contrast between “owning” an idea versus collaborating in an open structure. It's often the root of the divide between “traditional” and “digital/new media” people. Because good ideas evolve into better ideas through collaboration and open input, organizations that can effectively bridge these camps are the ones that will survive. Let’s Kumbaya with Azher Ahmed, SVP Director of Digital Operations and Jonathan Sackett, Managing Director and CDO of DDB Chicago.

  • Collaboration
  • Ideas
  • Teamwork

  At 11:00am to 12:00pm, Monday 12th March

  In Assembly Room, InterContinental Stephen F. Austin

• Net Smart: How to Thrive Online

  by Howard Rheingold

  In order to thrive online as individuals -- and for the health of the online commons -- we need to understand literacies of attention, crap detection, participation, collaboration, and network awareness. I believe that the critical uncertainty about the future value of the Web depends on whether a sufficient proportion of the population learns these skills. So I've written a book that I want to be well-received by the knowledgeable and given as a gift to the less knowledgeable. Slated for March 2012 publication by MIT Press, I plan to launch the book at SXSWi.

  • Collaboration
  • commons
  • Network
  • Web

  At 11:00am to 12:00pm, Monday 12th March

  In Ballroom EF, Austin Convention Center

  Coverage sketch note audio clip

• Next Stage: Behind the Scenes with Indiewire featuring directors of V/H/S

  Horror fans won't want to miss this chat. All seven directors behind the Sundance found-footage phenomenon, "V/H/S" (Ti West, Adam Wingard, Joe Swanberg, David Bruckner, Glenn McQuaid and Radio Silence) will be on hand to talk about the collaborative project. They'll be joined by producer and founder of BloodyDisgusting.com, Brad Miska.

  • Collaboration
  • Film
  • Horror

  At 2:30pm to 3:00pm, Monday 12th March

  In Exhibit Hall 3/4, Austin Convention Center

• Big Brands and You: Make the Love Connection

  by Craig Benzine and Alejandra Carvallo

  Brands want a piece of the social media pie. Content creators want to make money without compromising their voice and audience. The Rolling Stones once said you can’t always get what you want. But they were wrong. Big brands and content creators can get what they want while working together. Many brands and content creators collaborate in ways that bring value to their shared audiences. It just takes a little care, and a lot of trust. Panelists Alejandra Carvallo from Intel and one of the all time most subscribed personalities on YouTube, Craig Benzine (aka Wheezy Waiter), show what’s worked for them and earned hundreds of thousands of views of their content.

  • Brands
  • Collaboration
  • Content
  • Social Media

  At 3:30pm to 4:30pm, Monday 12th March

  In Capitol View North, Sheraton Austin Hotel at the Capitol