Sessions at SXSW Interactive 2012 about Digital on Monday 12th March

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  • AbelsonTaylor Cocktail Brunch

    Please join AbelsonTaylor for a Texas style brunch at SXSW Interactive! Gain a better understanding of how to utilize the iPad for business presentations, and join in our discussion on smart digital creativity.

    At 8:00am to 11:00am, Monday 12th March

    In Rooftop, Marriott Courtyard Austin Downtown/Convention Center

  • All Day Event - PepsiCo Central

    This year, the PepsiCo Pavilion is going to highlight the intersection of analog and digital. Tune in, take notes and help them make sense of it all!

    Austin Convention Center: 1st floor, Palazzo, SW Corner

    At 9:00am to 6:00pm, Monday 12th March

    In Austin Convention Center

  • Student Startup Madness

    A collegiate digital media startup tournament, beginning with a kickoff pitchfest and announcement of the 2012-13 Student Startup Madness national event.

    At 9:00am to 12:00pm, Monday 12th March

    In Maria Maria La Cantina Patio

  • The Future of Digital Health

    by Halle Tecco, Ryan Panchadsaram, Linda Avey, Rebecca Woodcock and Jeffrey Pollard MD

    Digital health is an emerging industry at the intersection of technology and health, radically changing how we access and use personal health information. It unites smartphones/tablets (new means of 24/7 access to information), with big data in the cloud (enabling personalization), game dynamics / mechanics (new engagement mechanisms), the increased engagement of physicians online (interactive doctors), and a vibrant social conversation about health. The panel, composed of pioneers in this new space (WIRED Magazine, HealthTap, Rock Health, Massive Health, CakeHealth, others), will explore why Digital Health is happening now, and how it is poised to forever transform how we access and use personal health information, how we manage our personal health, and how we interact with physicians using online/mobile applications. The panel will discuss the future of online/mobile health information, apps, and interactions, and disruptive emerging trends in the health space.

    At 11:00am to 12:00pm, Monday 12th March

    In Classroom 204, AT&T Conference Center

  • Bridging the Digital and the Divine

    by Adrienne Baker, Paul Drohan, Mathew Tombers, Patton Dodd and Daniel Pawlus

    Surveys regularly show 80% of Americans consider themselves religious or spiritual. How do religion and faith play out online, and how are organizations trying to engage diverse faith audiences? In this panel, 3 highly successful faith organizations and the interactive agency that has supported them will discuss their success and frustrations as they try to bridge the digital and the divine. Patheos will share their expertise in social media engagement and talk about how to monetize content in the faith space without losing your soul. Odyssey Networks will show how they are using multiple applications, including a mobile app, to distribute content. Interfaith Youth Core (IFYC) will discuss their new digital strategies, via their Webby-nominated website and social media platforms. Digitaria will bring its extensive interactive knowledge and the new technologies they use for both non-profit and Fortune 500 clients to drive engagement and dynamic user experiences.

    At 12:30pm to 1:30pm, Monday 12th March

    In Capitol E-H, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

  • Have Latin American Media Become Social?

    by Valdir Ugalde

    The digital era has taken media in Latin America by surprise. While some media groups jumped in right away, others are still trying to decide how to (or if they should) join the digital and Social Media sphere. At the same time, new social media are approaching the Web audience by delivering relevant, timely and sometimes ad-free content. For example, YouTube recently broadcast the entire Copa America (a very popular regional soccer tournament) using a dedicated channel on its website, thus challenging the TV monopolies in several countries of the region.
    This session will focus on presenting the various approaches to Web 2.0 in media across Latin America. Attendees will gain a better perspective on demographic, political and cultural differences within the region, and the correlation with the main media groups accross the various countries. The session will include success stories to provide a more thorough picture.

    At 12:30pm to 1:30pm, Monday 12th March

    In Room 5ABC, Austin Convention Center

  • Frank Rose Book Signing

    by Frank Rose

    Frank Rose signs his book ‘The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories’ at the SXSW bookstore.

    At 4:00pm to 4:15pm, Monday 12th March

    In Ballroom G Foyer, Austin Convention Center

  • John Romano and Evan Carroll Book Signing

    John Romano and Evan Carroll sign their book ‘Your Digital Afterlife: When Facebook, Flickr and Twitter Are Your Estate, What's Your Legacy?’ at the SXSW bookstore.

    At 5:15pm to 5:30pm, Monday 12th March

    In Ballroom G Foyer, Austin Convention Center

  • Genius or Feeble? Ranking Luxury Brands Digital IQ

    by Scott Galloway

    How do Chanel, Louis Vuitton, BMW and Rolex stack up across digital platforms. NYU Stern Professor of Marketing Scott Galloway, has developed the L2 Digital IQ Index® to evaluate the digital competence of brands across more than 350 datapoints. The flagship Luxury Index ranks 100 iconic luxury brands across four dimensions: Site & E-commerce, Digital Marketing, Social Media and Mobile, and assigns them a Digital IQ.

    This no mercy, no malice review helps brands allocate capital more efficiently and serves as a proxy for which firms are most innovative. L2 has established a statistically significant relationship between Digital IQ and shareholder value and revenue growth.

    What's your brand's Digital IQ?

    At 5:30pm to 5:45pm, Monday 12th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

  • Digital Vision @ SXSW

    Join Econsultancy at South By Southwest! At this reception, we'll announce winners of our Digital Vision grants program and details on the projects we'll be developing. Mandatory RSVP at http://econsultancy.com/us/event... . Contact us at new.york@econsultancy.com for details.

    At 6:00pm to 8:00pm, Monday 12th March

    In Malverde

  • Techweek Innovation+Chicago Party

    Techweek hosts the Innovation+Chicago Party. Meet the best in digital, startups and tech, as the Windy City comes to Austin for SXSW. Enjoy drinks, music & super special guests. Follow @thetechweek for updates.

    At 8:00pm to 12:00pm, Monday 12th March

    In Copa