Sessions at SXSW Interactive 2012 about Film Making on Monday 12th March

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• HTML5 for Film: Leading Edge or Bleeding Edge?

  by Ben Moskowitz, James Burns, Luisa Dantas, Pat Aufderheide and Xavier Facon

  Is it too early for filmmakers to start building HTML5 into their production plans? One side says if it's not too early for advertisers (check out iAds) it's not too early for filmmakers. Another side says that until their viewers get browsers that are ready for HTML5, they'll stick to technologies audiences can recognize, thanks. Enter into a scenario that lets you stake out your territory, with role-playing by experts, and get your questions and comments ready for the free-for-all portion of the event. Role-players include: Duby S. Filmmaker; Tech E. Vangelist, Doc U Mentalist, and Ad Madman.

  • Film Making
  • HTML5

  At 9:30am to 10:30am, Monday 12th March

  In Room 18ABCD, Austin Convention Center

• Branded Documentary: Cause Marketing's Best Media?

  by David Modigliani, Lisa Pearson, Stephanie Smirnov and Sarah Montante

  Procter & Gamble recently commissioned Flow Nonfiction to create a documentary film capturing one of its signature cause programs: Pantene Beautiful Lengths. PBL has donated over 272,000 ponytails for real-hair wigs to the American Cancer Society, and also generated significant ROI for the brand itself. How and why has the program succeeded in making good on doing good? Through communication innovation, like branded documentary film. Marketers and filmmakers, your union is at hand. Film-driven campaigns are setting a new standard of authenticity and ROI. PR and digital agencies are leveraging branded film assets through interactive, integrated campaigns -- building brand platforms and driving user-generated content. But how do marketers sell in films to clients? How do filmmakers and brand managers execute the process? How is branded content best leveraged? And does it actually deliver? This panel’s case study provides a 360 view - and best practices - from the campaign’s key partners.

  • Brands
  • Cause Marketing
  • Documentary
  • Film Making
  • Marketing

  At 11:00am to 12:00pm, Monday 12th March

  In Room 18ABCD, Austin Convention Center

• The Business of Kevin Smith

  by Kevin Smith and Bob Moczydlowsky

  You've seen his films, bought his DVDs and followed him on Twitter.

  You know him as an actor, writer, director and founder of View Askew Productions and the SModcast Podcast Network. He's also the author of bestselling books and smash-hit comics. Kevin Smith has built a highly successful and profitable media empire over the course of his career, and he's done it on his own, sometimes-controversial terms.

  In the realm of Direct-To-Fan Marketing, Kevin Smith's only true peers are Radiohead, Trent Reznor and the PIXIES. His true super power is the ability to think and act like a fan — a skill he's used to build a loyal audience that sticks with him across all manner of projects and platforms.
  Moderator Bob Moczydlowsky, VP of Product Marketing for Topspin, will lead a discussion with the polarizing-but-never-boring entrepreneur on the ins and outs of direct-to-fan marketing, the disruption of Red State's 2011 release and his future beyond filmmaking.

  Don't miss "The Business of Kevin Smith."

  • Entrepreneurship
  • Film Making

  At 12:30pm to 1:30pm, Monday 12th March

  In Room 18ABCD, Austin Convention Center

• This Spartan Life: Frag Me Gently

  by Chris Burke, Josephine Dorado and Paul Marino

  Acclaimed “talk show in game space” This Spartan Life will conduct live interviews “under fire” in the videogame Halo, projected on the screen before the audience. Dodging virtual bullets in the mixed reality of SXSW & Halo, This Spartan Life’s creator & producer, Chris Burke & Josephine Dorado, along with Paul Marino, Lead Cinematic Designer at BioWare, will present ideas on extending game culture, filmmaking, DIY media & the importance of play. They’ll do their best to keep their guests safe from plasma rifle-wielding aliens. How will they fare? See for yourself. Using Halo as its backdrop, the show began as an underground sensation and has since scored glowing reviews in Wired Magazine, the BBC, BusinessWeek & BoingBoing. Described by Wired Magazine as “a mash-up of The Charlie Rose Show & Doom,” TSL combines high-brow interviews with the likes of the late Sex Pistols manager, Malcolm McLaren & the rock band OK Go with the frag-fest of videogame culture. www.thisspartanlife.com

  • Culture
  • Film Making
  • Games
  • Interview

  At 12:30pm to 1:30pm, Monday 12th March

  In Maximilian, Driskill Hotel

• Next Stage: Behind the Scenes with Indiewire featuring directors of Kid Thing and Francine

  Austin-based filmmaking siblings David and Nathan Zellner will discuss their latest, "Kid Thing." The pair will be joined by another directing duo, Brian M. Cassidy and Melanie Shatzky, the married couple behind "Francine," starring Melissa Leo.

  • Film Making

  At 2:00pm to 2:30pm, Monday 12th March

  In Exhibit Hall 3/4, Austin Convention Center

• SAGIndie/Writers Guild of America, West Reception

  They have it all: food, drinks and the career info filmmakers and interactive creators need for your upcoming projects! Reps will be on hand to answer your questions while you party Austin-style.

  • Film Making
  • Party
  • Writing

  At 7:00pm to 9:00pm, Monday 12th March

  In Lanai