Is it too early for filmmakers to start building HTML5 into their production plans? One side says if it's not too early for advertisers (check out iAds) it's not too early for filmmakers. Another side says that until their viewers get browsers that are ready for HTML5, they'll stick to technologies audiences can recognize, thanks. Enter into a scenario that lets you stake out your territory, with role-playing by experts, and get your questions and comments ready for the free-for-all portion of the event. Role-players include: Duby S. Filmmaker; Tech E. Vangelist, Doc U Mentalist, and Ad Madman.
by Paul Trani
HTML5 and CSS3 are hot, driven by an explosion of new, Internet connected devices. While they offer many new features that should allow you to do the types of things that you previously did in Flash, actually making it happen is really hard. Until now. Adobe Evangelist Paul Trani will give you a first‐hand look at Adobe Edge, which is designed to save you time while creating beautiful motion and interactive content for the web. Paul will also give you an exclusive first look at new features for Edge – don’t miss out on this rare opportunity to learn about Edge from the source!
The recent wave of social and mobile games has been a boon for the game industry by making games more accessible to new players. However, this has only intensified fragmentation, making it difficult for developers to deploy on many platforms. This then prevents players from enjoying their favorite games on any device, whether at home or on the road. Emerging technologies like HTML5 and WebGL provide the ideal solution to solve these problems with true cloud gaming in the browser. This talk will discuss the present and future advantages of HTML5 game development, why HTML5 is on course to become the prevalent medium for cross-platform game development, and the roadblocks that still remain before we reach this ultimate future over the next few years. The talk will also look at the emerging tools and engines that will put HTML5 games on par with other platforms. I will conclude by talking about the kinds of games to expect as well as multiplayer’s role in all of this.
by Paul Trani
Part of being a great web designer is understanding the medium you are designing for, recognizing its weaknesses and pushing its strengths. Understanding this balance as we are thrust into the world of mobile and "progressive enhancement" will go a long way in making you a success. In this session, Adobe Evangelist Paul Trani will demystify the technology alphabet soup of CSS, HTML5, jQuery Mobile, PhoneGap, TypeKit and Sencha Touch so you can boldly execute on your next project (or at least sound really smart in meetings).
WebGL is bringing hardware accelerated 3D to modern web browsers. This means you can launch a full game or any other rich 3D experience by simply clicking a link your friend sent you in an email. The promise of 3D with dramatically lowered friction has been shown in early WebGL applications and exciting things are in the pipeline.
This panel will bring together a group of practitioners who are actively involved in everything from writing the spec to shipping real products based on it. Between us we have been there since the earliest days of the spec and have delivered some of the most high profile WebGL projects seen to date.
We will reflect on what we have learned in the early days of working with WebGL and have a conversation about what the road ahead may look like.
9th–13th March 2012