Sessions at SXSW Interactive 2012 about Legal on Monday 12th March

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• Building Digital Products with Passionate Users

  by Dave Haynes, Farai Chideya and Suzanne Stefanac

  Your idea is hot. You have killer technology. You have angel investors on speed-dial. Your product mashes up the coolest APIs and you managed to navigate the shark-infested waters of content licensing without being eaten by a media company lawyer. There’s just one problem.

  Other than your mom, you don’t have any one using it.

  You probably forgot the most important ingredient: passionate users

  This panel will be an interactive discussion on community and product development with some veterans who have built rabid, active fanbases around their companies and they’ll share their secrets for baking passion into the product from the beginning.

  • APIs
  • Legal
  • products
  • Technology

  At 11:00am to 12:00pm, Monday 12th March

  In Capital Ballroom B, InterContinental Stephen F. Austin

  Coverage audio clip

• Hacking Cybersecurity: A New Approach

  by Sarah Granger, Lovisa Williams, Christina Gagnier and Stephanie Margossian

  The future of cybersecurity is indeterminable. While the threat at times remains ambiguous, its effects are real, affecting government agencies around the globe. At a time when we are met with seemingly innocuous hacking efforts, such as a text change to the CIA website, as well as data breaches that compromise whole companies, such as the Epsilon and Sony data breaches of early 2011, qualifying, managing and developing appropriate responses to these threats will be imperative.

  This panel will bring together the technical, legal and content management perspectives critical to creating national, and international cybersecurity policy. An issue intimate to the attendees of SXSW, the very real issue of hacker culture meets high security threat will be explored. The chasm between these worlds has had obvious consequences, and the goal of this panel is to facilitate a conversation that asks important questions and stimulates discussion around possible solutions.

  • Cyber Security
  • Data Security
  • Hacking
  • Legal
  • Policy

  At 3:30pm to 4:30pm, Monday 12th March

  In Salon E, AT&T Conference Center

  Coverage audio clip

• Can Washington Make Your App Illegal?

  by Ahmed Siddiqui, Mike Sax and Jonathan Godfrey

  So you've worked for months writing code, assembling creative, and testing out your app until it it's finally ready for mass consumption. The App Store has approved it and you are getting solid reviews. But how are you storing your users' registration information? Have you taken adequate steps to ensure its authenticity? Do you know how old your users are or what information is being passed on to advertisers? A wrong answer to these questions could land you in hot water with the authorities. And Congress is considering regulations to strictly monitor the relationships you have with your customers. Our panel discusses avoiding privacy pitfalls. Experts will share their experiences negotiating with Congress and explain how to modify your app to avoid enforcement action by regulators.

  • Advertising
  • Authentication
  • Legal
  • Privacy

  At 5:00pm to 6:00pm, Monday 12th March

  In Salon K, Hilton Austin Downtown