Sessions at SXSW Interactive 2012 about Media on Monday 12th March

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  • All Day Event - Samsung Smart Wall

    Samsung will unveil their latest news, cutting-edge products and their stunning, engaging media wall which will highlight everything you need to know about what’s hot at Samsung and SXSW.

    Austin Convention Center: 1st floor Atrium

    At 9:00am to 6:00pm, Monday 12th March

    In Austin Convention Center

  • Student Startup Madness

    A collegiate digital media startup tournament, beginning with a kickoff pitchfest and announcement of the 2012-13 Student Startup Madness national event.

    At 9:00am to 12:00pm, Monday 12th March

    In Maria Maria La Cantina Patio

  • State of the Media Democracy

    by Phil Asmundson and Robert Underwood

    Digitization is transforming the media and entertainment industry full stop. But is the industry evolving quickly enough to meet consumer demands—demands that differ greatly from one generation to the next? In this discussion, industry executives will react to data from Deloitte’s sixth edition of the State of the Media Democracy Survey which provides insight into the media consumption behaviors and preferences of generations around the world.

    For more information on the State of the Media Democracy survey visit: www.deloitte.com/us/mediademocracy

    At 9:30am to 10:30am, Monday 12th March

    In Creekside I & II, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

  • Own the Media. Or the Media Will Own You

    by Lucas Mello, Mauro Silva, Cristina Monteiro and Ricardo Guerra

    For a long time the business of media was all about buying people’s attention. Not so long ago, “spontaneous media” (whatever it really means) stepped in. But the growing fragmentation of media landscape and more social driven media experiences are making people’s attention harder to get.

    Don’t panic. It’s time to add owned media to the equation. Audience is value, and if your can build one or use better one that you already have you will own the greatest asset of all. And, at some point, a consequence of this might be to stop buying media and start selling it. Is your marketing department is ready to start making money instead of spending it?

    LiveAD, brazilian award winning creative hotshop (and 2011 SXSW interactive activism finalist!), talks about the importance of owned media along side paid and earned media. And shows some advantages of platform building and some nice results achieved for clients such as Nike, C&A, Lacoste and Oi (one of the biggest mobile carriers in Brazil).

    At 11:00am to 12:00pm, Monday 12th March

    In Room 5ABC, Austin Convention Center

    Coverage slide deck

  • Detached Messages: Immersive and Spatial Systems

    by Adam Pruden and Albert Hwang

    Messages tend to exist attached to a surface. Billboards are pasted to sides of buildings, emails come to us on a computer screen, and words in a book are attached to bound pages. What if our information came to us floating freely in the open air? This SXSW panel will be a discussion on messages that are not attached, physical messages suspended in space and filling our surroundings. We already have skywriting, fireworks and laser light, but what’s next? Adam and Albert will share their ideas of the fast-approaching development of floating media by showcasing projects that are pushing this trend forward thanks to advancements in light, sensor and pervasive technologies. New immersive and spatial media systems could create wonderful interactive experiences... but if designers, developers and architects don’t plan properly, media may just smack us in the face!

    At 12:30pm to 1:30pm, Monday 12th March

    In Salon FG, Hilton Austin Downtown

    Coverage audio clip

  • Have Latin American Media Become Social?

    by Valdir Ugalde

    The digital era has taken media in Latin America by surprise. While some media groups jumped in right away, others are still trying to decide how to (or if they should) join the digital and Social Media sphere. At the same time, new social media are approaching the Web audience by delivering relevant, timely and sometimes ad-free content. For example, YouTube recently broadcast the entire Copa America (a very popular regional soccer tournament) using a dedicated channel on its website, thus challenging the TV monopolies in several countries of the region.
    This session will focus on presenting the various approaches to Web 2.0 in media across Latin America. Attendees will gain a better perspective on demographic, political and cultural differences within the region, and the correlation with the main media groups accross the various countries. The session will include success stories to provide a more thorough picture.

    At 12:30pm to 1:30pm, Monday 12th March

    In Room 5ABC, Austin Convention Center

  • Civic Media Projects in Latin America

    by Miguel Paz, Lu Ortiz, Jorge Luis Sierra and Yesica Guerra

    In this panel we will hear from the actors who developed, designed, implemented or applied projects that use social media and digital technologies to attempt social change. It is fundamental to evaluate the projects from the point of view of the strategic choices their creators made in order to generate analytic common basis and accumulate knowledge. It is also important to hear from the actors themselves on what has worked in their particular contexts and what has not. Latin America is still a space where technological innovation is put to the test by implementation, budget restraints, and connectivity limitations. The adaptation of technologies, the language constraints and the cultural challenges will be discussed in respect to the ways in which social change is motivated by technology. This panel will amass experience from Mexico, Panamá, and Chile.

    At 3:30pm to 4:30pm, Monday 12th March

    In Room 5ABC, Austin Convention Center

  • Social Discovery: Implicit and Explicit Graphs

    by Ro Gupta, Eric Friedman and Mark Coatney

    The term “social graph” was coined originally to describe the network of connections we already knew we had such as friends on Facebook or professional contacts on LinkedIn.More recently, graphs that are inferred as a result of other primary activities – e.g. - commenting on a website (Disqus), expressing a taste preference (Foursquare), sharing a new website (Tumblr), etc. – have emerged in a big way, particularly in advancing discovery and recommendations. Even platforms for which explicit connections are core – e.g. Twitter, Tumblr, Foursquare and others – are realizing the value in the implicit relationships that form over time.Some of these actions are explicit, such as checking in, buying a product from amazon - both which influence the future experience on both services.We plan to delve into examples within Foursquare, Disqus, Tumblr, and others to provide an understanding of both implicit and explicit social graphs and actions.

    At 3:30pm to 4:30pm, Monday 12th March

    In Texas Ballroom 1-3, Hyatt Regency Austin

  • Media Measurement: Science, Art or a Load of Crap

    by Ken Shuman, Kelly Mills, David Armano and Brendan Lewis

    We are quickly moving to a time where PR is transitioning from a cost center to a highly measurable conduit to client/customer acquisition tool. Accountability and measurement is key in all campaigns from product launches to company profiles and beyond. Whether you are on the agency side or lead an internal pr department, measuring pr success has never been easier.

    PR used to be described as an art but now it is a science. In the past, you would look at the number of eyeballs that “should” have seen an article or the total number of articles an announcement received. Both of these are pointless measurements especially in this day and age where you can precisely measure the impact of a companies news and social campaigns.
    In our day-to-day lives, we use Omniture to determine which articles lead to the most clicks to your website. We use Radian 6 to determine the influence your announcement had throughout social platforms. We leverage Wildfire Interactive to compare the growth of fans and followers against the competition. We use Facebook Insights and url shorteners to see how company and product announcements have directly increased fans.

    Measuring success and sharing these insights with clients or your CEO/CMO can lead to bigger budgets, more effective campaigns and help raise awareness across organizations about the impact communications are having on the company’s success.

    At 5:00pm to 6:00pm, Monday 12th March

    In Capital Ballroom A, InterContinental Stephen F. Austin

    Coverage audio clip

  • SAY Media SXSWi Party

    Featuring Cults, Wallpaper, Quiet Life, Bear in Heaven, Quiet Company and Mister Loveless. Curated by SAY and TastemakerX.

    At 8:30pm to 2:00am, Monday 12th March

    In Speakeasy