Sessions at SXSW Interactive 2012 about Mobile on Monday 12th March

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  • All Day Event - Gemalto Mobile IDEA/NEXT Lounge

    The Gemalto Mobile IDEA/NEXT Lounge is the hub to learn, engage and share in discussions around all aspects of mobility – from the mobile phone to the cloud – and the digital security solutions they necessitate at SXSW. You will find analysts, vendors, entrepreneurs and government officials discussing what’s next in mobile payment, mobile identity, mobile/cloud security solutions and emerging mobile technologies. At the Gemalto Mobile IDEA/NEXT lounge, you (and your devices) can recharge in a fun, fully-connected, forward-thinking atmosphere.

    At 9:00am to 6:00pm, Monday 12th March

    In Room 602, Hilton Austin Downtown

  • Taming the Market in Your Pocket

    by Rob Veres, Michael Shim, Tamara Mendelsohn and Andrew Vilcsak

    As mobile purchasing becomes increasingly prevalent, online marketplaces need to offer apps that help both buyers and sellers. But which is better, a single app that facilitates both sides of the transaction? Or separate apps that are targeted to each role? And what happens when you have customers who transact on both sides of that equation? Panelists will debate the benefits to having apps that are all-in-one versus apps that are user-specific. And they will discuss development strategy for webapps, native apps and dueling platforms.

    At 9:30am to 10:30am, Monday 12th March

    In Sabine, Hilton Garden Inn Austin Downtown

  • Three Innovative Approaches to Mobile Learning

    by Matt Federoff, Tom Wolf, Angela Maiers and Katherine Burdick

    Ready to throw out the heavy textbooks and jump into the world of mobile learning? Yes, but how do you do it? Are you on the mobile learning train but feel the content and teachers aren't quite there yet? This panel will explore three different ways mobile learning is being incorporated today in the elementary school environment. Katherine Burdick from Learning A-Z argues that it is better to take the safe approach and blend traditional book learning, online, and mobile apps. Tom Wolf from eSpark Learning takes a bit bolder step and states that all after school programs should adopt mobile technology only. Finally, Matt Federoff from Vail School District has had teachers throw the textbook out the window as Vail has gone totally wireless making everyone operate off of laptops and iPads to the point that even the school buses are wireless. Angela Maeirs, author of Classroom Habitudes, serves as referee.

    At 9:30am to 10:30am, Monday 12th March

    In Classroom 203, AT&T Conference Center

  • Your iPhone Is Political: Mobile Democracy

    by Nilay Patel, Josh Levy, Parul Desai and Katherine Maher

    By 2014, more of us will access the Internet with mobile devices than with desktops or laptops. Android phones, iPhones, iPads and other mobile devices are quickly becoming our primary gateways to the Internet.

    Everything we do online -- the ways that we produce news, organize our communities, and communicate with each other -- will increasingly depend on access to these devices and the broadband data connections they provide.

    Meanwhile, wireless companies are seeking to determine what content we can see and how we can access it. As users fight for control over their mobile experience, it's fair to say that your Android or iPhone is political.

    This panel of policy experts, tech journalists and public interest advocates will discuss how demographic and social shifts are changing how we use mobile devices and networks, how carriers and the public are fighting for control over them, and how good policies can protect consumers from wireless carrier abuse.

    At 9:30am to 10:30am, Monday 12th March

    In Salon J, Hilton Austin Downtown

  • Boost Your Mobile Workflow with Adobe

    by Bruce Bowman and Greg Rewis

    We are announcing something completely new ‐ Adobe will be unveiling a new product for web designers and developers to help with their mobile web workflows. Come to the see the live demo and check it out for yourself! Follow @AdobeSXSW for the latest information.

    At 11:00am to 12:00pm, Monday 12th March

    In Town Lake Ballroom, Radisson Hotel & Suites Austin-Town Lake

  • In-App Mobile Ad Implementation Challenges

    by Seth Hart, Brian Bos, Iryna Newman, Kamal Kaur and Krishna Subramanian

    Mobile advertising spending is poised to top $1 billion in the U.S. for the first time, according to eMarketer. Of that potential billion dollar spend, in-app advertising is expected to double to over $600 million. The driving force behind this dramatic growth is rich media in-app advertising.

    As online advertising reaches a tipping-point into the mobile arena, there is a glaring realization that the mobile ecosystem is not ready to handle the predicted advertising volume and growth.

    This panel will focus on one area that is hindering the scale of rich-media in-app advertising – proprietary software development kits (SDKs).  In order to execute a rich media in-app campaign, ad networks require that publishers implement unique software into each campaign. Developers have to expend significant time and resources to learn and implement the coding requirements, and when multiplied over several ad partners it becomes a burden and hindrance on growth and adoption. By introducing a standard open-code SDK, the industry can overcome this roadblock in time to capture the tide of advertising budgets headed in the mobile direction.

    This session will cover the evolution of the in-app advertising ecosystem, as well as highlight the current issues with implementing a rich media campaign. Finally, it will offer solutions, including an open-code SDK and other initiatives that are currently in progress.

    At 11:00am to 12:00pm, Monday 12th March

    In Salon K, Hilton Austin Downtown

    Coverage audio clip

  • Recognize This! Ethics of Mobile Face Tagging

    by Bryan Nunez and Harlo Holmes

    With the ready availability of social media, digital databases of ID photos, high-resolution cameras and free, powerful face recognition software that can run on smartphones, we are entering into an unprecedented shift in the visual privacy of everyday people. Technology that was once the domain of authoritarian states, is now being put to use by the hottest tech startups, who often lack the capacity or capability to consider the broader cultural impact.

    What right do people have to control personal images in a socially-networked age or to be visually anonymous in a video-mediated world? Startups like Viewdle are building compelling user experiences that correlate people who appear in photos taken with your smartphone, with all of the profile photos stored in your address book and social graphic. The question is, how is it decided who can be recognized and indexed, how and when, and where does control of that record reside?

    The ObscuraCam project (developed by WITNESS and the Guardian Project, funded by Google) will be shared as one countermeasure to these trends. It is a mobile app that allows users to automatically conceal faces or objects in photos and video, using pixelization, masks or redaction. It also removes extra metadata, such as GPS location, often stored in media.

    Bryan Nunez will represent WITNESS, presenting human rights advocacy driven user stories and challenges. Harlo Holmes will counter with "privacy by design" technology solutions.

    At 11:00am to 12:00pm, Monday 12th March

    In Salon J, Hilton Austin Downtown

    Coverage audio clip

  • SXSW Interactive Accelerator

    Mobile Technologies start-up companies pitching their products and/or services in round one to high profiled industry expert judges.

    Emcee: Scott Weiss (Andreessen Horowitz)
    Judges: Matt Marshall (VentureBeat), Charlie O’Donnell (Brooklyn Bridge Ventures), Oren Michels (Mashery)
    Finalist: Toopher, Meexo, Forecast, 5Degrees

    For more information about the SXSW Accelerator event click here - http://sxsw.com/interactive/star...

    At 11:00am to 12:00pm, Monday 12th March

    In Salon D, Hilton Austin Downtown

  • The Frontline Report of Japanese Interactive Arts

    by Daito Manabe, Motoi Ishibashi, Yasuharu Sasaki and Kensuke Sembo

    Dentsu, a Japanese advertising giant has been trying a new frontier of marketing in a society where virtually everybody has high speed mobile Internet connection. In this session, by introducing the cutting-edge Japanese Interactive Arts, we will reveal why those unique arts were born and how they have been received, supported and evaluated by mobile-driven Japanese society. This panel will tell you what it is like to live in 24/7 connected communication infrastructure and show where the future of mobile marketing is heading.

    At 11:00am to 12:00pm, Monday 12th March

    In Salon FG, Hilton Austin Downtown

    Coverage audio clip

  • From Collegiate Soccer to Professional Business

    by Garrett Gee

    Garrett Gee will be speaking on the 7 FACTORS that can make you fundable in the eyes of the world's top investors. Hear the unique story that took him from small-town boy playing collegiate soccer at BYU in Utah, to successful Silicon Valley funded founder and CEO of Scan. Scan creates web and mobile tools which enable both enterprises and individuals to benefit from mobile transaction technologies (QR codes, NFC, and more). These benefits include mobile commerce, social media, lead generation, analytics, networking, and more. Their iPhone app, generated 7 million+ downloads in their first 10 months of operation. Their site, scan.me, launched in January of 2012. More information can be found about Garrett online at garrettgee.me.

    At 12:30pm to 12:45pm, Monday 12th March

    In Room 10AB, Austin Convention Center

  • SXSW Interactive Accelerator

    Mobile Technologies start-up companies pitching their products and/or services in round one to high profiled industry expert judges.

    Emcee: Scott Weiss (Andreessen Horowitz)
    Judges: Matt Marshall (VentureBeat), Charlie O’Donnell (Brooklyn Bridge Ventures), Oren Michels (Mashery)
    Finalist: Modo Labs, Arqball, just.me, Condition ONE

    For more information about the SXSW Accelerator event click here - http://sxsw.com/interactive/star...

    At 12:30pm to 1:30pm, Monday 12th March

    In Salon D, Hilton Austin Downtown