Sessions at SXSW Interactive 2012 about Music on Monday 12th March

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• Next Stage: Social Music Marketing: Bands, Brands & Fans

  The lines between the digital world and the music world have blurred. Every minute a band signs up for Twitter, posts something on Facebook or updates their website reaching millions of adoring fans around the world (aka possible consumers). It’s no secret that music is a great way to reach and connect with new consumers but today’s landscape offers more than just connections. Hear from Dan Vinh (Renaissance Hotels), Courtney Blacker (JanSport), Umut Ozaydinli (Deviant Ventures), Brad Josling (HIP Digital) and Panos Panay (Sonicbids) on how they’re using Social Music Marketing to tap into emerging bands and these bands’ marketing prowess to create new brand loyalists.

  • Brands
  • Fans
  • Music

  At 11:00am to 12:00pm, Monday 12th March

  In Exhibit Hall 3/4, Austin Convention Center

• The Open-Source Cult(ure) of Hatsune Miku

  by Alex Leavitt

  When the Web unites millions of users into large networks around creative and free new media practices, how does this "open source culture" challenge assumptions about the production of content and the use of online social platforms?Vocaloid is a music production software from Japan that synthesizes voices for songs. In 2007, Crypton Future Media released Hatsune Miku, a young, female version of Vocaloid. Thousands of musicians use the software and character to make innovative songs and videos, which are circulated on Nico Nico Douga & YouTube for free, and many receive millions of hits within weeks. Vocaloid has helped amateur musicians land professional contracts, produced live concerts with holographic singers, and made Miku into a global virtual idol.This talk looks at one case study of a peer-produced media franchise that exploded into a global phenomenon using social media and free distribution, and the issues and successes of networked creative production.

  • Crowdsourcing
  • Music
  • Open Source

  At 11:45am to 12:00pm, Monday 12th March

  In Texas Ballroom 4-7, Hyatt Regency Austin

• Eat. Drink. Be Human with Skype.

  Unwind toward the end of the SXSW Interactive Festival and break bread with friends, new and old. Test drive our video booths, enjoy family-style food, and listen to live music from bands playing on an interactive stage. Drink tickets will be issued upon arrival. Cheers to the human alternative experience at SXSW!

  • Food
  • Music
  • Party
  • Skype

  At 12:00pm to 10:00pm, Monday 12th March

• The IFC Crossroads House @ Vice Bar

  The IFC Crossroads House is back in Austin with a new location at Vice Bar (302 E. 6th Street). Join us for music, comedy, free food and drinks, giveaways and more! Check out ifc.com/sxsw for more details.

  • Comedy
  • Music

  At 3:00pm to 10:00pm, Monday 12th March

  In Vice

• Evening Event - The Nokia Lab @ SXSW Interactive

  Showcasing DJ and live music performances from the FADER FORT, brought to you by Converse.

  Housed in a first-of-its kind structure for SXSW, the 3-domed Nokia Lab located at 2nd and Brazos will give SXSW Interactive attendees an engaging sneak peek behind the scenes, as it relocates its R&D lab from snowy northern Finland to warm central Texas. Guests will have the opportunity to check out the new Nokia Lumia portfolio of Windows Phone devices, including the much-anticipated Lumia 900 from AT&T and the recently launched Lumia 710 and 800 devices. In conjunction with The FADER FORT Presented by Converse, Nokia will be showcasing DJs and Live Music with three nights of teaser performances during SXSW Interactive at the Nokia Lab.

  Check out Nokia's official blog at http://conversations.nokia.com/s... for all of Nokia’s activities at SXSW 2012!

  Full Nokia Lab Schedule:
  Saturday, March 10 4:00pm-8:30pm - FADER DJ Sets
  Sunday, March 11 8:00pm-1:00am - Deniro Ferrar, Hood Internet, and more
  Monday, March 12 4:00pm-8:30pm - Gigamesh, Oberhofer, XV, and more
  Tuesday, March 13 4:00pm-8:30pm - Cassian, 2 Chainz, Free Energy, and more

  • Music
  • Nokia
  • Party

  At 4:00pm to 8:30pm, Monday 12th March

• Global Accelerator Network and Venture Asheville Mixer

  Inviting startup founders, investors, mentors & groupies. Relax, network, start something! Join us for music and drinks in an Asheville Atmosphere.

  • investor
  • Mentoring
  • Music
  • Startups

  At 5:00pm to 9:00pm, Monday 12th March

  In Soho Lounge

• Next Stage present: Maywa Denki performance

  Maywa Denki is an unforgettable Japanese performance art unit led by Novmichi Tosa that has taken Asia by storm. One part musical performance, one-part toy company and one part cultural icon, Maywa Denki is widely recognized for its exhibitions, live stage performances, music, viral videos and collectible toys, electronic instruments and other merchandise. Clothed in the typical working uniform of the Japanese electronics factories of the seventies, Maywa Denki embodies the values of the small-to-medium-sized enterprises that once supported Japan during its high-growth period. This "product demonstration" will showcase a number of Maywa Denki original and nonsense instruments, including Melodica, Otamatone, percussion drums and other surprising devices. Novmichi Tosa will engage the SXSW audience in his art and his mission with surprising insight and a sense of humor. Sponsored by IEEE Standards Association.

  • Art
  • Music

  At 5:00pm to 6:00pm, Monday 12th March

  In Exhibit Hall 3/4, Austin Convention Center

• StumbleUpon's Explore More Happy Hour

  Kick it before your night out with live music, free appetizers and drinks, contest giveaways, and more.

  • Music
  • Party

  At 5:00pm to 8:00pm, Monday 12th March

  In Karma Lounge

• #140conf: Music and the Real-Time Web

  by Daniel Koren, Steve Greenberg and Yoni Bloch

  • Music
  • realtime

  At 5:15pm to 5:30pm, Monday 12th March

  In Salon FG, Hilton Austin Downtown

• Safe Harbor Room

  The Safe Harbor Room is a place for people in recovery to meet during SXSW. The sessions are informal and supportive. SXSW is a challenging atmosphere for those who choose sobriety. All are welcome to come to the Safe Harbor Room to meet with like-minded attendees.

  • Music

  At 6:15pm to 7:15pm, Monday 12th March

  In Room 5ABC, Austin Convention Center

• Northern Ireland@SXSW

  The British Music Embassy is pleased to announce another epic year of UK music discovery in Austin. The UK is the only nation represented at SXSW by its own dedicated venue, the British Music Embassy. Sixty plus bands will perform across the week, with regionally focused events during the day and British brands hosting the evening SXSW showcases.

  • Music
  • UK

  At 7:00pm to 12:00pm, Monday 12th March

  In Latitude 30

• The Barbarian Group & Tumblr presents: Robo Trip

  The Barbarian Group and Tumblr are teaming up to host the biggest rock concert of SXSW Interactive. Line-up to be announced. Event is at both Club de Ville and next door at The Mohawk.

  • Concerts
  • Music

  At 7:00pm to 2:00am, Monday 12th March

  In Club de Ville

• @NIGHT Hosted by SoundTracking

  Performances by RJD2, Alan Braxe, Javelin and Mike Simonetti. lrnevl.com/FEED2012

  • feed2012
  • Music
  • Party
  • Performance

  At 9:00pm to 11:30pm, Monday 12th March

• Zya Launch Party Presented by Intel AppUp

  Celebrating the launch of Zya! Party all night with Nick Cannon, DJ Connor Cruise, Kidd Koby Roc. Open Bar. ZyaMusic.com

  • Music
  • Party

  At 9:00pm to 2:00am, Monday 12th March

  In Six Lounge