Sessions at SXSW Interactive 2012 about Philosophy on Monday 12th March

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  • Keith Bell Book Signing

    Dr. Keith Bell signs his book ‘Dr. Keith Bell's 76 Rules for Outperforming the Competition: A Philosophy for Excellence’ at the SXSW bookstore.

    At 1:35pm to 1:50pm, Monday 12th March

    In Ballroom G Foyer, Austin Convention Center

  • Greek to Geek: Classical Rhetoric & the Modern Web

    by Quinn Warnick, Jeff Swift and Matt Morain

    We study rhetoric and we think you should too. Here's why:

    Internet pundits obsess over the future of online communication. Every new tool and social platform spawns 1,000 predictions, most of them forgotten long before they pass the test of time. Amidst this frenzied speculation, it may be wise to slow down, turn ourselves around, and consider the past. The orators of ancient Greece and Rome established a framework that can help us make sense of contemporary problems in online communication--we'll show you how.

    Interested in Internet memes and the lifecycle of successful ideas online? Learn about the concept of kairos, which the Greeks understood as knowing how to recognize and seize the opportune moment for action.

    Need to understand credibility better for your online community? Aristotle had a thing or two to say about ethos, how to cultivate it, and how to assess it in others.

    In short, you'll learn why rhetorical theory might just be the conversation you've been missing.

    At 3:30pm to 4:30pm, Monday 12th March

    In Capital Ballroom, Omni Downtown

    Coverage audio clip