Dr. Keith Bell signs his book ‘Dr. Keith Bell's 76 Rules for Outperforming the Competition: A Philosophy for Excellence’ at the SXSW bookstore.
We study rhetoric and we think you should too. Here's why:
Internet pundits obsess over the future of online communication. Every new tool and social platform spawns 1,000 predictions, most of them forgotten long before they pass the test of time. Amidst this frenzied speculation, it may be wise to slow down, turn ourselves around, and consider the past. The orators of ancient Greece and Rome established a framework that can help us make sense of contemporary problems in online communication--we'll show you how.
Interested in Internet memes and the lifecycle of successful ideas online? Learn about the concept of kairos, which the Greeks understood as knowing how to recognize and seize the opportune moment for action.
Need to understand credibility better for your online community? Aristotle had a thing or two to say about ethos, how to cultivate it, and how to assess it in others.
In short, you'll learn why rhetorical theory might just be the conversation you've been missing.
9th–13th March 2012