Sessions at SXSW Interactive 2012 about products on Monday 12th March

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  • All Day Event - Samsung Smart Wall

    Samsung will unveil their latest news, cutting-edge products and their stunning, engaging media wall which will highlight everything you need to know about what’s hot at Samsung and SXSW.

    Austin Convention Center: 1st floor Atrium

    At 9:00am to 6:00pm, Monday 12th March

    In Austin Convention Center

  • Building Digital Products with Passionate Users

    by Dave Haynes, Farai Chideya and Suzanne Stefanac

    Your idea is hot. You have killer technology. You have angel investors on speed-dial. Your product mashes up the coolest APIs and you managed to navigate the shark-infested waters of content licensing without being eaten by a media company lawyer. There’s just one problem.

    Other than your mom, you don’t have any one using it.

    You probably forgot the most important ingredient: passionate users

    This panel will be an interactive discussion on community and product development with some veterans who have built rabid, active fanbases around their companies and they’ll share their secrets for baking passion into the product from the beginning.

    At 11:00am to 12:00pm, Monday 12th March

    In Capital Ballroom B, InterContinental Stephen F. Austin

    Coverage audio clip

  • Crowdsourcing: Next Gen Consumers in the Driver's Seat

    by Nick Pudar, Sara Leblanc, Anne Hubert and Andrew Dinsdale

    At 100 million strong, Millennials are the biggest generation in American history. They possess nearly a trillion dollars in spending power. They're flipping every social custom and convention known to man on its head. You can't beat them so how can you join them?Chevrolet, in partnership with MTV through its swat team Scratch, is re-imagining the automotive experience from concepts to ownership and recently put young buyers in charge of product planning through two concept coupes. Taking a cue from the software industry, the Chevrolet concepts serve as prototypes to start a discussion, to iterate and co-create the future of transportation. This isn’t just a slight change in workflow, it’s a complete reboot with direct consumer input taking center stage. Hear Director of GM Advanced Design Frank Saucedo and Viacom Media Networks' Senior Vice President of Scratch Anne Hubert discuss how the cars and relationships came to be and how the process will transform Chevrolet for the future.

    At 12:30pm to 1:30pm, Monday 12th March

    In Salon H, Hilton Austin Downtown

  • Independent Manufacturing with Social Media

    by DL Byron

    Ten years ago, we had this idea to make a product that'd keep our coffee and chips fresher. We researched, designed, and manufactured it all with sweat equity and many late nights on the Internets. Today people call that being a Maker. Back then we were just trying to make a buck. This talk will share how our product ended up in the Space Shuttle, Antarctica, pantries, and Grandma's looms.

    At 12:45pm to 1:00pm, Monday 12th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

  • SXSW Interactive Accelerator

    Health Technologies start-up companies pitching their products and/or services in round one to high profiled industry expert judges.

    Emcee: Frank Moss (Bluefin Labs)
    Judges: Dr. Geeta Nayyar (AT&T for Health), Doug Ulman (Livestrong), Adam Koopersmith (New World Ventures)
    Finalist: Cellscope, BodiMojo, Jiff, Medify

    For more information about the SXSW Accelerator event click here - http://sxsw.com/interactive/star...

    At 5:00pm to 6:00pm, Monday 12th March

    In Hilton Austin Downtown