Sessions at SXSW Interactive 2012 about Publishing on Monday 12th March

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  • Artists in Labs: Participatory Design at Eyebeam

    by Kaho Abe, Nova Jiang and Jon Cohrs

    Eyebeam Art & Technology Center provides a context for creative collaboration and the cross-pollination of ideas & practice. In our lab at any given time, there are up to 20 resident artists onsite at our 15,000 sq-ft facility, developing work for open dissemination through online, primarily open-source, publication. Three Eyebeam fellows will discuss their work, how they blend creative strategies & technology to build communities, share information, and create spaces for play & participation. Kaho Abe will present her work with youth and adults to demystify the black box of consumer electronics and create their own custom interfaces for games and play. Nova Jiang will present recent projects that leverage individual desire with risk & reward to create a low barrier for entry and increased participant investment. Jon Cohrs will share insights into his work combining tactical media, software and DIY interventions with location-based experiences to engage participants in meaningful dialogue about social issues.

    At 11:00am to 12:00pm, Monday 12th March

    In Capitol E-H, Sheraton Austin Hotel at the Capitol

  • 3-2-1 Publish: Prepping the News Room for D-Day

    by Eleanor Hong, Sheigh Crabtree, Meredith Artley, Tim Ruder and Joel Abrams

    3-2-1 Publish: Fine-tuning Your CMS, Digital Staff & Social Feedback Loops for D-Day: You can’t predict an earthquake, flood, or tornado, or revolution, but you can plan for major news events – like the World Series, a royal wedding, or an upcoming presidential election. How can real-time news organizations prep their reporters, technology infrastructure, and social feedback loops for a big news event? In today’s real-time, instant-feedback news cycle, what do readers expect in event coverage? News organizations will find out how to apply new data-mining techniques and content management algorithms to “predict” what readers will want to read about, so you can cover the “big events” in a way that will drive optimum traffic and ad revenues.

    At 12:30pm to 1:30pm, Monday 12th March

    In Capitol A-D, Sheraton Austin Hotel at the Capitol

  • Social Role-Playing: Brands and Publishers

    by Halle Hutchison, Kevin Barenblat, Sarah Smith, Justin Merickel and EB Boyd

    If the advent of social media platforms causes brands to become publishers then what do publishers become? Whether the ultimate role reversal or just a momentary identity crisis, brands and publishers know that they don’t want to be the last to the party, struggling to keep up with the current conversation and void of “Likes.” Brands and publishers alike are now storytellers -- curators -- and seek the expertise of those who understand that social media platforms are an extension of their branding and serve the same purpose -- retaining consumers, attracting new ones and encouraging a deeper relationship. Both groups seek to create and optimize content, and better yet, deliver a seamless consumer experience with consistent, integrated advertising.

    While the conversation about ROI and future of social media is just beginning, most brands and publishers are looking to experts that offer a holistic and tailored solution for capitalizing on the social marketing opportunity with Facebook and Twitter. Both groups know that quality publishing and the right dialogue are important and translate into word of mouth support that scales.

    Come spend an hour listening to a small and engaging group of international social media and digital marketing experts, a leading publisher and a renowned brand, all who have seen the light of social media and know it shines brightly when executed well.

    At 12:30pm to 1:30pm, Monday 12th March

    In Creekside I & II, Sheraton Austin Hotel at the Capitol

  • Knitting a Long Tail in Niche Publishing

    by Shannon Okey

    Larger publishers and distributors are often unwilling to take a chance on what they consider "niche." Yet consumers want specialization and more advanced content rather than lowest common denominator material. What's a creative professional to do? Using the example of knit publishing and its evolving presence in the e-book market, as well as best practices for designers and creatives relating to publishing, we'll explore ways to increase creators' revenue and buck the established publishing system.

    At 3:30pm to 4:30pm, Monday 12th March

    In Capitol E-H, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

  • Sharing: A Window into the Human Psyche

    by Kurt Abrahamson and Kate Sirkin

    Like the proverbial tree falling in the forest, content might as well not exist if there's no one to acknowledge it. Every time you "Like" that cute cat video, tweet the latest controversial current event, or share an awesome deal with a friend, you validate the existence of that content. If it's shared, it matters, has value and is impactful. Luckily for content publishers – be it a media conglomerate or just that kid who wants you to share a YouTube video of him reenacting Britney's "Oops!…I Did It Again" – you're also engaging in a behavior that's hard-wired as a basic human impulse. We love to share, but we're a selective bunch.

    So how do web publishers compel us to share and what makes certain content irresistible? And how do brands tap into the immense power of sharing? We'll dive into examples of hyper-shareable content and examine how sharing provides insight into broader human behavioral patterns. Finally, we'll discuss how sharing is radically democratizing the way we think about spheres of influence. With sharing, everyone is important in the sharing economy. So instead of one person sharing with 1,000 friends, it’s more important that 1,000 people share just once. Virality doesn’t matter because everyone is an influencer.

    At 3:30pm to 4:30pm, Monday 12th March

    In Lone Star, Omni Downtown

  • Self-Publishing: A Revolution for Midlist Authors?

    by Neal Pollack, Marty Beckerman, Joni Rodgers, Carolyn Kellogg and Kathleen Meyer

    Self-publishing's moment has arrived. Authors both famous and obscure are releasing their own ebooks,cutting out the middleman, bypassing the gatekeepers of a notoriously hard-to-break-into industry, and sometimes making huge profits. But it's midlist authors, established but not bestselling, who stand to benefit the most from the self-publishing boom. This panel, comprised of already-published authors who are either trying to or intending to self-publish, will examine the benefits, pitfalls, and potential of self-publishing, and will point the way toward a new self-reliant digital future for book writers.

    At 5:00pm to 6:00pm, Monday 12th March

    In Creekside I & II, Sheraton Austin Hotel at the Capitol

  • Bringing Back the Scientific Method

    If you look back at the history of human civilization, and the last 100 years in particular, you will see a history that is, for the most part, dominated and driven by science. The scientific method and its results have transformed humanity from superstitious tribesmen to gods that can control almost every aspect of themselves and the environment. Yet, beneath the glamorous technology that science has enabled lays a system that is outdated, inefficient, and broken. From the education of future scientists to the equipment needed to carry out basic research, the process of discovery and innovation is hampered by commercialization and inefficiency. The university, once a bastion of knowledge and exploration, is now nothing more than a toll booth. First, students must spend up to $200,000 (much of it with debt that follows them through bankruptcy) for the privilege of teaching themselves from outdated textbooks that cost thousands more. They then enter the modern laboratory, funded by organizations that value the quantity of research over quality and stocked by research equipment manufacturers that gouge their clients by pricing equipment five or ten times what they are worth. Here they start their journey of pumping out research articles, for which they don’t get paid, so that companies like Wiley and Elsevier can make 40% profit margins for simple file hosting. Professorship and tenure is their only respite, the so called white light at the end of the tunnel, yet if they take that path they will be relegated to spending the rest of their lives teaching and writing grants. If instead these scientists decide to enter the corporate world, they will most likely spend their lives trying to increase the efficiency of ammonia synthesis or engine output by 3% instead of curing cancer or building the next rocket that will fly to Mars. The rapid growth of scientific research and knowledge in the last century is unsustainable under the weight of all of these problems. In order to maintain humanity’s momentum and tackle the global problems that we face now and in the next 50 years, in order to save future generations from the problems we’ve created, we need to open science up to the masses, making it more democratic and efficient. This talk is about how citizens, without involvement from the government or private industries, can help solve science’s problems.

    At 5:15pm to 5:30pm, Monday 12th March

    In Room 10AB, Austin Convention Center