An NFL star live tweets his own traffic stop. An accidental DM reveals a shocking trade rumor. Instead of press releases, Tiger Woods breaks news about Tiger Woods by having @TigerWoods share a link to TigerWoods.com. These are just a few examples of sports stars bypassing traditional media outlets to tell their stories directly to fans. Athletes and teams no longer just control the message, they can be their own messenger. So what is a sports reporter to do? In an era of real-time box scores and self-created scoops, has the role of the traditional reporter doing locker room interviews and post-game recaps become irrelevant? Two respected and highly engaged sports journalists discuss how the immediacy and reach of Twitter have changed the very nature of their jobs—and how sports media must adapt to the "always on" world.
by Garrett Gee
Garrett Gee will be speaking on the 7 FACTORS that can make you fundable in the eyes of the world's top investors. Hear the unique story that took him from small-town boy playing collegiate soccer at BYU in Utah, to successful Silicon Valley funded founder and CEO of Scan. Scan creates web and mobile tools which enable both enterprises and individuals to benefit from mobile transaction technologies (QR codes, NFC, and more). These benefits include mobile commerce, social media, lead generation, analytics, networking, and more. Their iPhone app, generated 7 million+ downloads in their first 10 months of operation. Their site, scan.me, launched in January of 2012. More information can be found about Garrett online at garrettgee.me.
Come check out some of Nike’s top skateboarding pros!
9th–13th March 2012