Wanna meet the tech team behind March Madness Digital, Falling Skies, and Anderson Cooper? We’re Turner Broadcasting and we're changing the way you watch TV. Get to know us, pitch our start-up investors, and learn about Turner Media Camp, a brand-new accelerator helping top media startups with capital, mentorship and access. Have brunch at our Hangover Lounge, recharge yourself and devices or join our happy hours celebrating women in technology.
by Kylee Ingram
CrowdTV is steaming ahead with the next iteration of crowd-sourcing, and is asking viewers to collaborate in deciding the direction and content of the documentary. For our pilot we gave the online community bare bones topic - water issues in Western Sydney. But beyond that, we threw open the doors to anyone who wants to have a say with the hope the result would be fun and a little bit gritty, but when starting out we had no idea what the outcome would be.
Participants gain points for contributing, such as through posting ideas or voting, and these points equate to credits in the film. This community involvement continues through every step of the production, with users also able to contribute research, vote on edit choices, and contribute or choose graphics and music.
Getting funding bodies interested in the idea proved difficult, as it was hard to pitch an idea for which the very point is that no one knows what it will look like yet. But it was the government and community partners got it immediately. They could see the value of community involvement as an end in itself, whereas the other bodies had been solely focused on the documentary.
We believe CrowdTV has the potential to encourage a broader level of community involvement than other approaches that are all about UGC- the model can be applied to any factual production.
The US and UK have joined forces enough over the years, so with tweet-powered comedy, we Brits are going it alone. Sorry Team CoCo and Fallon. This talk’s all about what’s happening in the Mother Country when Twitter and Facebook fuel the funny on the telly. Why listen to us? From Monty Python to The Office, the BBC produces more comedy than any broadcaster in the world. But the web changed everything. What happens when Auntie Beeb focuses on developing new comedy talent from the web up? Or when it teams with social TV consultants like Urgent Genius to make immersive second-screen experiences? The keys to the next generation of Britcom are in the hands of TV viewers tapping on iPads. But what kind of TV comedy will that create? Hecklers, come one, come all. Sit in the front row and let us pick on you as we tell you about some experiments we've been doing with live comedy and social media including a live Twitter-powered experiment just for SXSW.
If you're a storyteller with big ideas, the challenge is often seeking out the right partners who can support your vision and attract an audience. With the Internet coming of age, independent storytellers have access to a greater stable of digital distribution partners eager to creatively and financially support these works. Come hear some of the industry's leading producers share their insights on how to work with digital distribution partners like Hulu to create and debut long-form original programming. The panel will include exclusive content premieres introduced by Hulu Senior Vice President of Content Andy Forssell, documentarian Morgan Spurlock, ("A Day in the Life"), as well as filmmaker Richard Linklater and the star of his Hulu original series "Up to Speed," Timothy "Speed" Levitch.
The statistics don’t lie: online video viewership is at an all time high, as 176 million U.S. Internet users watched online video content for a staggering average of 15.9 hours in May 2011 alone. Time equals money, with Nielsen reporting that Americans viewed 4.6 billion video ads in May, racking up 2.0 billion minutes spent on advertisements alone.
The web is becoming a critical outlet for TV networks to grow their audiences and revenues. Understanding the statistics regarding the number of minutes Internet users are spending watching online video, television executives are spending more energy on developing their online counterparts, creating more serialized original web content than ever before to give advertisers more sponsorship opportunities. For example, L Studio’s Web Therapy and Adult Swim's "Children's Hospital" were eventually turned in to television shows.
This panel will include influential actors and executives involved in successful original web programming to discuss this nascent online media and how this will impact the future of television.
9th–13th March 2012