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Sessions at SXSW Interactive 2012 on Tuesday 13th March

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  • Nike Livestrong Run

    At 8:00am to 9:00am, Tuesday 13th March

  • All Day Event - Alcatel-Lucent’s Trend Lounge

    Alcatel-Lucent is rolling out the red carpet again and playing host at the sassy “ultra-lounge.” Devs, techies, entrepreneurs and VCs are invited to relax, recharge, drink & grub with ALU’s NG Connect team and partners. Fight the flashes on the step and repeat, cameo appearances from tech & celeb stars, and the juiciest SXSW gossip live. VentureBeat will host live interviews while TechZulu brings the hollyweird, live streaming all current events.

    At 9:00am to 4:00pm, Tuesday 13th March

    In Room 406, Hilton Austin Downtown

  • All Day Event - AT&T Lounge

    AT&T is back and faster than ever with 4G LTE speeds. Stop by to charge your devices and test-drive the Samsung Galaxy Note, an all-in-one experience that simplifies your connectivity needs at SXSW.

    Austin Convention Center: 1st floor (near 4th St. & Neches entrance)

    At 9:00am to 6:00pm, Tuesday 13th March

    In Austin Convention Center

  • All Day Event - Catch A Chevy/Drive A Chevy

    Complimentary rides around town! Yeah, we thought that'd get your attention. See a Chevy. Catch A Chevy. At the Convention Center or anywhere downtown 8:30 a.m. to 10:00 p.m. Take a break, and let us do the driving.

    Slide behind the wheel, and take a spin in your choice of extended-range electric Volts, a drop-top Camaro, Sonics, all-new Malibu Eco, or Corvettes. We’ll be at Trinity and 3rd from 8:30 a.m. to 5:00 p.m.

    At 9:00am to 10:00pm, Tuesday 13th March

    In Austin Convention Center

  • All Day Event - Chevrolet Volt Recharge Lounge

    Phone batteries fade. Laptop batteries wane. Your internal batteries need recharging, too. Come plug in at the NW corner of the Convention Center. Meet up with friends, record an interview, or just hang.

    Austin Convention Center: 1st floor (NW Corner of 4th St. & Trinity)

    At 9:00am to 6:00pm, Tuesday 13th March

    In Austin Convention Center

  • All Day Event - Gemalto Mobile IDEA/NEXT Lounge

    The Gemalto Mobile IDEA/NEXT Lounge is the hub to learn, engage and share in discussions around all aspects of mobility – from the mobile phone to the cloud – and the digital security solutions they necessitate at SXSW. You will find analysts, vendors, entrepreneurs and government officials discussing what’s next in mobile payment, mobile identity, mobile/cloud security solutions and emerging mobile technologies. At the Gemalto Mobile IDEA/NEXT lounge, you (and your devices) can recharge in a fun, fully-connected, forward-thinking atmosphere.

    At 9:00am to 4:00pm, Tuesday 13th March

    In Room 602, Hilton Austin Downtown

  • All Day Event - IBM Future of Social Lounge

    How Socially Forward is your Business? Want to find out? Stop by the IBM Future of Social Lounge during SXSW Interactive for a social assessment, see where Social Business is headed, listen in on live Conversations with Industry Innovators, recharge and refresh between sessions. Learn how IBM and their Business Partners are helping startups, developers and business leaders transform the future of business and get an invitation to our party.

    At 9:00am to 4:00pm, Tuesday 13th March

    In Room 1, Austin Convention Center

  • All Day Event - Isis Lounge

    Visit the Isis Lounge (West Hall) or our Tradeshow Booth (#444) to see the Isis Mobile Wallet in action. Don’t miss our live presentation by cyberillusionist Marco Tempest in the Lounge on March 9th.

    Austin Convention Center: 1st floor (near 3rd St. & Trinity entrance)

    At 9:00am to 6:00pm, Tuesday 13th March

    In Austin Convention Center

  • All Day Event - Microsoft Lounge

    Today’s consumers expect applications that are optimized for all their devices – including phones and tablets. Visit the Microsoft Lounge to see how to create impressive multiscreen experiences.

    Austin Convention Center: 4th floor (NW Corner of 4th St. & Trinity)

    At 9:00am to 6:00pm, Tuesday 13th March

    In Austin Convention Center

  • All Day Event - PepsiCo Central

    This year, the PepsiCo Pavilion is going to highlight the intersection of analog and digital. Tune in, take notes and help them make sense of it all!

    Austin Convention Center: 1st floor, Palazzo, SW Corner

    At 9:00am to 6:00pm, Tuesday 13th March

    In Austin Convention Center

  • All Day Event - Samsung Blogger Lounge hosted by Techset

    5th Year Anniversary Celebration! For the last four years, the Blogger Lounge at SXSW has served as a central hub for celebrating friendship, innovation and collaboration. We are proud to announce that TechSet is once again partnering with Samsung to host the SXSW Blogger Lounge in 2012.

    At 9:00am to 4:00pm, Tuesday 13th March

    In Room 19AB, Austin Convention Center

  • All Day Event - Samsung Smart Wall

    Samsung will unveil their latest news, cutting-edge products and their stunning, engaging media wall which will highlight everything you need to know about what’s hot at Samsung and SXSW.

    Austin Convention Center: 1st floor Atrium

    At 9:00am to 6:00pm, Tuesday 13th March

    In Austin Convention Center

  • All Day Event - SXcycles

    SXcycles is a complimentary bike share program for Platinum, Gold, Interactive and Film registrants. Tern is providing their "Link D8" bicycles for daily use. Registrants can pick up a bike with helmet, locks and BioLogic lights and Commute Bag (so long as supplies last), and be on their way to satellite campuses, film venues or nighttime happenings. Come to 513 East Cesar Chavez Street, directly across from the Austin Convention Center, to pick up one of these sweet Tern Bicycles and enjoy this eco-friendly way to explore the city and all that SXSW has to offer!

    At 9:00am to 2:00am, Tuesday 13th March

    In SXCycles Tent

  • All Day Event - The Americans Elect Lounge

    Recharge your batteries and your brain in our lounge, and find out about our lounge's Flash Mob Happy Hours by following us on Twitter (@AmericansElect) and via #sxaelounge.

    We'll have charging stations, classic board games like Battleship, Connect Four, and Operation, videos to watch, swag, and a version of Rock 'Em Sock 'Em Robots that we modded with donkey and elephant heads just for SXSW!

    And if you happen to see a giant plush elephant and donkey walking around SXSW, they're with us. Like the two parties, they can't agree on anything. Tweet photos and videos of them in action at #donkeyVelephant and you could win your own Limited Edition Rock 'Em Sock 'Em Robots: Donkey v. Elephant Edition. Only five exist in the world!
    More about Americans Elect:

    We're hosting a national online primary this summer. Any registered voter can participate, and whoever the American people choose will be on the ballot nationwide, right next to the Republican and Democratic candidates.

    We're nonpartisan, so it's completely up to you to pick this third option. We're using the internet to empower voters and circumvent the two parties. Together we'll pick a president, not a party. Check us out at www.AmericansElect.org !

    At 9:00am to 4:00pm, Tuesday 13th March

    In Room 7, Austin Convention Center

  • All Day Event - The Beacon Lounge

    The Beacon: Lounge With a Conscience returns as THE spot for cause-focused people to hang out with the best & brightest non-profit Geekerati. The WiFi will be speedy, the noms & drinks plentiful, the couches comfy and the do-gooding vibe pure awesome.

    At 9:00am to 4:00pm, Tuesday 13th March

    In Room 8BC, Austin Convention Center

  • All Day Event - The Circus Mashimus

    Once again, the fun-filled big top circus that is the Mashery Lounge will be back at SXSW 2012 in March. With great furnishings and flowing refreshments, the Circus Mashimus is a great place to talk API shop with Mashery folks or simply relax while catching up on email.

    At 9:00am to 4:00pm, Tuesday 13th March

    In Room 3, Austin Convention Center

  • All Day Event - The iTriage "Power-Up" Lounge

    Need to recharge? iPhone or Tablet going dead? Feet hurting? Come relax in the iTriage Power-Up Lounge. Plug in your electronics at the charge stations and grab a healthy snack to refuel! And while you're recharging on the comfy couches, learn about the #1 downloaded healthcare app that allows you to take charge of your health!

    At 9:00am to 4:00pm, Tuesday 13th March

    In Room 301, AT&T Conference Center

  • Morning Event - Java Monster Mornings

    Come and enjoy free Java Monster drinks and complimentary breakfast from Monster Energy at the Registrants Lounge presented by MOFILM!

    At 9:00am to 11:00am, Tuesday 13th March

    In Registrants Lounge

  • #Kony2012: What Does 70+ Million Views Mean?

    by Sam Gregory, Christie George, Cheryl Contee, TMS Ruge and Gilad Lotan

    The recent campaign film on Uganda by Invisible Children - 'Kony 2012' calling for the arrest of war criminal Joseph Kony has had a dramatic reach unseen for any previous human rights video online. Within one week it has been seen over 70 million times on YouTube. How has it spread so far and so fast? It has also drawn a strong backlash of criticism - is it promoting stereotypes and paternalistic, is it promoting the wrong solution for the problems of Uganda? This panel will include perspectives from online advocacy, from video documentary, and human rights activism to ask: What can we learn from the spectacular online reach of the Kony 2012 film, what are the critiques of it from perspectives of representation and advocacy choices, and can we evaluate and prioritize these different perspectives?

    At 9:30am to 10:30am, Tuesday 13th March

    In Salon A, AT&T Conference Center

  • 3 Secrets to a Killer Elevator Pitch

    by Naval Ravikant, Joshua Baer and Jason Cohen

    Everyone in a startup should be able to give the "elevator pitch", even the programmers! Having the right pitch can help you land a big customer, attract investors, and just explain what you do to your mom. Learn about the 3 secrets to a killer pitch from an expert speaker who has pitched at TechCrunch50, SXSW Accelerator and Ignite. Then pitch your startup and get feedback on the spot. Not for beginners! We have seen thousands of pitches and invested in hundreds of companies. Come after you’ve already practiced your pitch a 100 times and are ready to take it to the next level. First I’ll spend 15 minutes talking about the 3 secrets and show some killer examples. Then YOU get up on stage and give YOUR 90 second pitch, and then one of the panel will give YOUR pitch showing how we would improve it. If you want to pitch your startup, send a link to your 90 second pitch video to sxsw@killerelevator.com

    At 9:30am to 10:30am, Tuesday 13th March

    In Salon C, Hilton Austin Downtown

    Coverage audio clip

  • All Day Event - Startup America at SXSW

    Dedicated to helping young companies grow, the Startup America Partnership is providing a place to meet, collaborate and mingle with iconic entrepreneurs, VCs and other startups this year in the Startup Village. Unique programming elements, meeting spaces, refreshments of the caffeinated and/or adult variety, and daily giveaways will make the Startup America space a can’t-miss for startups.

    At 9:30am to 6:00pm, Tuesday 13th March

    In Salon E, Hilton Austin Downtown

  • Augmented Reality = ARPA’s Original Vision of Web

    by Chris Grayson and Heidi Hysell

    Using a variety of original source material, Chris Grayson will give an overview of the global network, as envisioned by thinkers at ARPA before the creation of the ARPAnet. Examples include J.C.R. Licklider's "Man-Computer Symbiosis," 1960; Douglas Engelbart's "Augmenting Human Intellect," 1962; and Ivan Sutherland's "The Ultimate Display," 1965. Some focus will also be given to the people and personalities involved. Heidi Hysell will provide the technical explanation for many milestones in the evolution of the Internet, making the case that the human interface to the network has historically been limited by the available technology, and with Augmented Reality, we are now entering an era that truly begins to deliver on the original vision.

    At 9:30am to 10:30am, Tuesday 13th March

    In Salon FG, Hilton Austin Downtown

  • Busting the Myth: Natural Input Requires Learning

    by Daniel Wigdor and Kay Hofmeester

    Dan and Kay will bust a commonly held myth: that there is some Natural way of interacting with technology, and that simply by changing modality (touch, body tracking, etc) we will eliminate the need for a UI.

    They will present examples from the creation of Surface, (Kay was Design Manager and Dan the UX Architect), including footage of real users interacting with disastrously failing prototypes. They will show how years of iterative design drove to the inescapable conclusion that input is a language, one which must be created by the designer, learned by the user, and taught with a new type of UI.

    You will learn how an interface can be designed to teach an input language in a natural way. Drawing from product examples such as the Palm Pilot, iPhone, and Windows 8, they will demonstrate how to design and build products people love and which use new input technologies. You will learn about the creation of user interfaces which teach new input languages in a way that seems Natural.

    At 9:30am to 10:30am, Tuesday 13th March

    In Salon H, Hilton Austin Downtown

  • China: Creators and Consumers of the Future

    by Brandon Berry Edwards and Kaj Vatsa

    China is considered home to the world's factories, manufacturing everything from zippers to photovoltaic cells and with its population of over 1.3 billion and booming economy, consumerism is on the rise, too. But lets peak into the hidden layer of China's unique blend of creativity and tech innovation. There's the Shanzhai phenomenon - unique to China but even more interesting is looking at how Chinese consumers use technology differently, creating and combining platforms to suit the demands of a generation bred on instant gratification and constant connectivity.

    At 9:30am to 10:30am, Tuesday 13th March

    In Salon D, AT&T Conference Center

  • Compass/SASS/LESS: Tips, Tricks & Best Practices

    by Beau Smith, Jacob Thornton, Drew Yeaton and Wynn Netherland

    Sass & Compass are quickly becoming a standard for authoring and maintaining the styles (CSS) of many of popular websites. A derivative of these languages may someday replace CSS as the default language for styling html. As with using any new technology, a full understanding of how it works, how to use it efficiently, pitfalls to avoid, and patterns for success will benefit any user.

    At 9:30am to 10:30am, Tuesday 13th March

    In Town Lake Ballroom, Radisson Hotel & Suites Austin-Town Lake

    Coverage slide deck

  • Creating a Mobile Wallet Worth Having

    by Omar Green

    With buzzwords like “NFC” and “mobile wallet” thrown about in the press ad nauseam, consumers and the mobile and financial industries are looking for who will emerge the winner in the effort to control mobile money – and there’s a great deal of money to be had if it’s done right. But as often as the mobile wallet is lauded for its convenience, it’s derided as “a solution in search of a problem.” Ultimately, in order to meet the real needs of consumers, wallet-makers need to stop focusing solely on the technologies of mobile payments, and actually look at what will drive usage: a mobile solution that is actually worth having. This doesn’t yet exist, but it could, if application developers create tools that actually change the way merchants and consumers feel, think, spend and save money. We will discuss what the true opportunity is for the mobile wallet and the elements that need to be included to move beyond technologies like NFC, to delivering the customer benefit to end users.

    At 9:30am to 10:30am, Tuesday 13th March

    In Rio Grande, Hilton Garden Inn Austin Downtown

  • Creating Relationships That Matter

    by Mike Muhney

    Successful business depends on successful relationships. While a social media strategy may contribute to success, it is never the primary reason for success or failure. Wherever you fall on the spectrum of many-to-many all the way to one-to-one, you need more than a social network. The interactions leading up to that “magical handshake” often occur behind the scenes, not on social media platforms. Converting contacts from your social network to your personal network creates the momentum that leads to lasting value. Better still, capitalizing on the orbital, or extended, networks of those in your personal network allows you to extend your reach beyond those whom you know to those whom you need to know…and those who stand to benefit from an awareness of you and what you have to offer. Organized, disciplined contact management that helps you make the most of the details you learn about people. In any field, those little details don’t mean a lot—they mean everything! Mike Muhney will share how to find opportunities to reach out to the people in your network—and the people in their networks—in ways that offer true value to others. He’ll provide practical tips on making your personal networks, well, personal.

    At 9:30am to 9:50am, Tuesday 13th March

    In Ballroom G, Austin Convention Center

  • Developing for a Consumerized Enterprise World

    by Sizhao Yang and George Ishii

    The consumerization of the enterprise is an emerging concept transforming the look and feel and intent of the software we use to run our businesses. It’s lowering the barriers of adoption, flipping the top-down model on its head and integrating consumer-friendly features we’ve grown to know and love in our personal lives. Gone are over-priced and complicated solutions catering to big companies with deep pockets. In are solutions that are based on an uncluttered user experience common in consumer websites, are customized for individuals, adopted bottom-up, can cater to small initial teams, yet scales as a business' needs grows. Salesforce, Dropbox and Yammer are examples of consumerized enterprise products that address small and medium business needs in customer relationship management, storage and internal communications. In this session you’ll learn how we got here, principles guiding new product design and development, and how these products impact your bottom line and culture.

    At 9:30am to 10:30am, Tuesday 13th March

    In Sabine, Hilton Garden Inn Austin Downtown

  • Disrupting the Traditional Ticketing Industry

    by Kevin Hartz

    Founders can plan all they want, but sometimes the most significant drivers of growth are unexpected. The trick to sniffing out the (unexpected) secret sauce is observing trends—both among users and throughout the greater tech community—and just having been there. Eventbrite CEO and Co-Founder Kevin Hartz will discuss how, with a keen pair of eyes, and a strong sense of company values, Eventbrite capitalized on momentum in social media integration, mobile proliferation, and big data capabilities, to help the company grow into a ticketing and registration platform that has already issued over 50 million tickets.

    At 9:30am to 10:30am, Tuesday 13th March

    In Maximilian, Driskill Hotel

  • Epic Battle: Creativity vs. Discipline in Social

    by Sarahjane Sacchetti, Jason Harris, Kristin Maverick and John Manoogian III

    As social media marketing moves from experimental to institutional, brands no longer question social media marketing as a line item. That said, the strategies and deployment of social campaigns continues to introduce big questions about ROI versus spending and effective measurement has been a trendy topic without clear answers for years. The tension introduced by the the creativity made familiar by traditional brand campaigns and the measurement that performance/Internet marketing allows has created increasingly urgent questions for CMOs, agencies and social networks alike. This panel brings together divergent voices in the evolving social media marketing realm and will address the questions brands, agencies and social networks need to answer in 2012.

    With a mix of measurement and analytics experts 140Proof, standout creative agencies Mekanism and BBDO and social network Formspring will review specific intereactions with brand case studies and discuss the following questions:

    At 9:30am to 10:30am, Tuesday 13th March

    In Capital Ballroom A, InterContinental Stephen F. Austin

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