Sessions at SXSW Interactive 2012 about Business on Tuesday 13th March

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• Starting Up in China

  by Michael LoJudice

  Launching a business in mainland China can be daunting. American Michael LoJudice, Co-founder and General Manager of Chinese music community site Caoker, provides insights into the ins-and-outs of structuring, launching, and growing a successful business in this complex environment.

  • Business
  • China
  • Entrepreneur
  • Launching
  • Startups

  At 11:00am to 12:00pm, Tuesday 13th March

  In Salon D, AT&T Conference Center

• Rawn Shah Book Signing

  Rawn Shah signs his book ‘Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs’ at the SXSW bookstore.

  • Book Signing
  • Business
  • Networking
  • Social

  At 1:00pm to 1:15pm, Tuesday 13th March

  In Ballroom G Foyer, Austin Convention Center

• Kevin Ready Book Signing

  Kevin Ready signs his book ‘Startup: An Insider's Guide to Launching and Running a Business’ at the SXSW bookstore.

  • Book Signing
  • Business
  • Launching
  • Startups

  At 3:15pm to 3:30pm, Tuesday 13th March

  In Ballroom G Foyer, Austin Convention Center

• Laura Hartman Book Signing

  Laura Hartman signs her book ‘Employment Law for Business ‘ at the SXSW bookstore.

  • Book Signing
  • Business
  • employment
  • Law

  At 4:45pm to 5:00pm, Tuesday 13th March

  In Ballroom G Foyer, Austin Convention Center

• Crowdsource This! Harnessing the Crowd for Content

  by Jason Karas, Rich Barton and Brad Gerstner

  Reviews are so Web 2.0 – the next generation of crowdsourcing goes well beyond a simple user-generated review. But, how can companies utilize the power of the crowd to build content and, ultimately, their business? Does the power of the crowd still have value in today’s web and mobile economy? What kind of information can be mined, and what results can realistically be expected from content supplied by users? Crowdsource experts will discuss the pros and cons of crowdsourcing and the types of content that can be solicited and mined from users, which can help alleviate overall business costs, and cover the possible business implications of relying on crowdsourced information.

  • Business
  • Content
  • Content Strategy
  • Crowdsourcing

  At 5:00pm to 6:00pm, Tuesday 13th March

  In Creekside I & II, Sheraton Austin Hotel at the Capitol

• Evernote x SXSW Meetup with Evernote Small Business Ambassador Lindsey C. Holmes

  Join new Small Business Ambassador, Lindsey C. Holmes and other Evernote enthusiasts for an Evernote Meetup during SXSW 2012. We'll chat about how to use Evernote to Manage, Organize and Streamline your Small Business workflow, share tips, Evernote Trunk integrations, and good food and drinks at The Jackalope. RSVP - http://sxsw12meetup.lchbusiness.com

  • Business
  • Integration
  • Needs RSVP
  • Workflow

  At 6:00pm to 9:00pm, Tuesday 13th March

  In The Jackalope