Sessions at SXSW Interactive 2012 about China on Tuesday 13th March

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• China: Creators and Consumers of the Future

  by Brandon Berry Edwards and Kaj Vatsa

  China is considered home to the world's factories, manufacturing everything from zippers to photovoltaic cells and with its population of over 1.3 billion and booming economy, consumerism is on the rise, too. But lets peak into the hidden layer of China's unique blend of creativity and tech innovation. There's the Shanzhai phenomenon - unique to China but even more interesting is looking at how Chinese consumers use technology differently, creating and combining platforms to suit the demands of a generation bred on instant gratification and constant connectivity.

  • China

  At 9:30am to 10:30am, Tuesday 13th March

  In Salon D, AT&T Conference Center

  Coverage slide deck audio clip

• Starting Up in China

  by Michael LoJudice

  Launching a business in mainland China can be daunting. American Michael LoJudice, Co-founder and General Manager of Chinese music community site Caoker, provides insights into the ins-and-outs of structuring, launching, and growing a successful business in this complex environment.

  • Business
  • China
  • Entrepreneur
  • Launching
  • Startups

  At 11:00am to 12:00pm, Tuesday 13th March

  In Salon D, AT&T Conference Center

• Leveling Up: The Advance of Chinese Online Games

  by Lisa Cosmas Hanson

  There are more than 120 million Chinese gamers, and nearly every one of them plays online games. Online games are a primary source of entertainment in China, and Chinese online game operators are the companies that enable the fun. These companies have built expertise in a unique market and have set their sights on global expansion.

  Come hear Lisa Cosmas Hanson, Managing Partner of Niko Partners, The Leader in Asian Video Game Market Intelligence, discuss the innovation, excellence and possible points of weakness of the leading Chinese online game operators as they embark upon the quest of taking their talents to the rest of the world.

  • China
  • Online Gaming

  At 12:30pm to 1:30pm, Tuesday 13th March

  In Salon D, AT&T Conference Center

  Coverage audio clip

• China: Will It Redefine Our Digital Landscape?

  by Freddie Laker

  Not only is China on course to having the #1 economy in the world, but it's also establishing itself as the most influential country in the world. Its 500 million strong internet user population makes up the single largest internet-using community in the world with almost 100 million more new users added each year. China, in many people's eyes, is regarded as an industrial nation with vast production capabilities that imitates but does not innovate. This panel will explore how China's digital landscape will change the lives of its population, and consequently, it's effect on our society and the rest of the world.Topics will include China's social networks, mobile platforms, music services, piracy, pop/meme culture, BBS society and changes in society due to digitalization.

  • China

  At 3:30pm to 4:30pm, Tuesday 13th March

  In Salon D, AT&T Conference Center

  Coverage audio clip slide deck