Sessions at SXSW Interactive 2012 about Digital on Tuesday 13th March

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  • All Day Event - PepsiCo Central

    This year, the PepsiCo Pavilion is going to highlight the intersection of analog and digital. Tune in, take notes and help them make sense of it all!

    Austin Convention Center: 1st floor, Palazzo, SW Corner

    At 9:00am to 6:00pm, Tuesday 13th March

    In Austin Convention Center

  • Great British Breakfast

    Hungry for Networking? Then join us and 250+ digital practitioners, press and investors for a traditional British fry-up! RSVP here: http://chw.ag/Z6m

    At 10:00am to 12:00pm, Tuesday 13th March

    In Cedar Street Courtyard

  • How the Wallet Was Won: The End of Paper Receipts

    by Scott Brady, David Barrett, Colleen Taylor and Jae Kim

    Our wallets are one of the last remaining bastions of a pre-digital lifestyle, relics of an era of payment that has since come and gone.

    Coupons are now Groupons, rewards cards are digitally stored on our smartphones and Square wants to power all our payments. With all these new ways to slim down and streamline our wallets, why are we still getting a paper receipt every time we check out at the grocery store? With so much progress, why are men still sporting the infamous Costanza bulge and women toting around pocketbooks that look like small filing cabinets? As more commerce shifts from offline to online, and even offline retailers are experimenting with digital marketing & transactions, the Costanza wallet is due for a makeover.

    What are the brands and startups that are changing how we think about receipts? What will the implications of Big Data and privacy be in this transition? And what systems will ultimately come to define how we all chronicle our shopping experiences moving forward?

    Our wallets have been ceding themselves over to the digital age for quite some time now. It’s about time we took that final leap and made the upgrade to Wallet 2.0.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Rio Grande, Hilton Garden Inn Austin Downtown

  • We Are Legion: Digital (R)Evolution

    WE ARE LEGION: The Story of the Hacktivists (SXSW 2012) takes us inside the world of Anonymous, the radical "hacktivist" collective that has redefined civil disobedience for the digital age. The film traces the collective's evolution from merry pranksters to a full-blown movement with a global reach. In the last year, Anonymous has been associated with attacks or “raids” on hundred’s of targets ranging from financial institutions, cyber-security firms to foreign dictators. They played a vital role in the “Occupy” movement and recently launched the largest DDoS attacks in history against Hollywood for their support of SOPA.

    Armed with colleagues from the filmmaking and digital communities, writer/director Brian Knappenberger weighs in on the challenges of making the film, the roots of Anonymous, and their current battles with Hollywood.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Room 18ABCD, Austin Convention Center

  • Erik Qualman Book Signing

    Erik Qualman signs his book ‘Digital Leader: 5 Simple Keys to Success and Influence’ at the SXSW bookstore.

    At 11:45am to 12:00pm, Tuesday 13th March

    In Ballroom G Foyer, Austin Convention Center

  • This Week in Digital Podcast

    by Scott Monty, Robert Davis and Mike O'Toole

    In 2015, analysts estimate worldwide sales of 3 million hybrid and electric cars and light trucks – and almost 100 million electric scooters and bikes. EVs represent more than just a different way to turn the wheels on the family car – they are a wholesale re-thinking of consumer mobility, introducing cars that have as much in common with your smartphone and your laptop as they do with the car in your garage right now. Questions are inevitable, of course. How should an electric car behave? How should manufacturers prepare consumers for the differences in owning, driving and maintaining it? What responsibilities should marketers and product managers take on to help this market take off? And will the EV “cool factor” taper off or continue to grow? Whatever the answers to these questions, it is clear that the electric vehicle will be a connected vehicle. And that mobile, social, and local technologies will be key to shaping vehicles as they move from prototype to production. Join Mike O’Toole, PJA President and host of PJA Radio, for a provocative discussion that gets to the heart of the probable and probes the limits of the possible. Mike will be joined by Robert Davis, PJA’s SVP for Digital Marketing and Matt Magee, VP of Digital Strategy, and guests from Ford, GM and other players out to “make the EV market” will share their opinions and insights as well.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Maximilian, Driskill Hotel

  • Learning Futures in the Digital Age

    by S. Craig Watkins

    At 1:00pm to 1:20pm, Tuesday 13th March

    In Ballroom G, Austin Convention Center

  • Death of Digital Downloads: MP3s the New 8-track?

    by Rick Schwartz and Tom Perry

    Over the past decade, we’ve seen consumers opt for digital downloads over the almost-extinct CD. In 2010, CD sales suffered a 20 percent decline for the fourth year in a row, with digital downloads garnering a 13 percent increase. With the proliferation of new cloud storage services and music streaming solutions (e.g., iCloud, Amazon, Pandora, etc.), we are now seeing another shift in the way music is consumed. With these new services that offer anytime, anywhere access to music content, will the once-revered digital download be the 8-track of the future?

    This “Core Conversation,” led by PacketVideo’s content manager, Tom Perry, will offer a platform for attendees to discuss the future of music consumption. Participants will be prompted to offer opinions and insight into how this shift away from digital downloads will impact the music industry as a whole, and how new music services will foster the consumer need for anytime, anywhere access to music.

    At 5:00pm to 6:00pm, Tuesday 13th March

    In Capitol View North, Sheraton Austin Hotel at the Capitol

  • Why Your 5-Year-Old Is More Digital Than Most CMOs

    by John Militello and Sean Miller

    Being a digital native is taking on new meaning now that kids can interact with iPads before they're out of diapers. From enabling autistic children to communicate, to mastering four-syllable words before they reach four years old, touch screens have empowered kids at an incredibly young age.
    But touch screens are just the tip of the iceberg. There are profound lessons to be learned from the littlest among us—lessons that can have great impact on how we design brand experiences for people of all ages.
    Through original research and observation we will highlight the surprising advantages the under-six set have over today’s CMOs. We’ll explore ideas and different ways of thinking that emerged from our research, and provoke new behaviors for today's marketing professionals.

    At 5:00pm to 6:00pm, Tuesday 13th March

    In Capital Ballroom, Omni Downtown

  • EFF MASHUP PARTY: Music+Tech+Policy Makers Unite

    The Electronic Frontier Foundation (EFF) is proud to present Hank Shocklee, Dan Friel, and special surprise DJs for a night of remixed, recreated, and downright DIY grooves where music, tech, and policy makers converge. Live streaming by BitTorrent. EFF is the leading civil liberties organization defending freedom in the digital world, and we are pleased to bring this party to Austin.

    At 9:00pm to 2:00am, Tuesday 13th March

    In Six Lounge