Sessions at SXSW Interactive 2012 about Psychology on Tuesday 13th March

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• Using Psychology to Increase e-Commerce Conversion

  by Joe Rawlinson

  If you could only get inside your customer's head, it would be so much easier to get them to buy on your website. Fortunately, there are several powerful psychological tricks that you can use to convince your prospects to buy from you and help them smoothly make it through the purchase process. This presentation will dive into the psychological principles that are being used effectively by e-commerce websites in both B2C and B2B selling. You'll gain a better understanding of why your customers behave the way they do on your site. You'll be armed with a toolkit of principles and examples that you can take and apply to your e-commerce website. These ideas will help you improve conversion rates, customer experience, engagement, and your company's bottom line.

  • Conversion Optimization
  • Psychology

  At 11:00am to 12:00pm, Tuesday 13th March

  In Sabine, Hilton Garden Inn Austin Downtown

  Coverage slide deck audio clip

• Your Best Just Got Better

  by Jason Womack

  Understanding the fundamentals of workflow and the principles of human performance enable entrepreneurs with the tools and the processes to get more of their work done, on time, with fewer resources and with less stress. Learn what top performers know, do and say about professional productivity and effective leadership. If there were just a handful of secrets to being more purposeful, productive and profitable this year, when would you want to know them? Tomorrow? Next month? How about right now? As an entrepreneur your work is always "right there." On the job or off, while you're commuting or while you're out to dinner with clients, your mind wanders over your to-dos. The solution: Call it all work. This session is about "the psychology, sociology and technology" of productivity. You will learn how to get more done and done faster by conquering the three channels affecting your productivity:

  • Careers
  • Leadership
  • Productivity
  • Psychology

  At 11:30am to 11:50am, Tuesday 13th March

  In Ballroom G, Austin Convention Center

  Coverage audio clip

• 100 Things Designers Need to Know About People

  by Susan Weinschenk

  You design to elicit responses from people. You want them to buy, read, register, or take an action. In order to design for people you need to understand how people read, how people see, how people make decisions, what motivates people, and the psychology of social behavior. Designing without understanding about people is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This session presents the top concepts from psychology that impact design. Each concept is backed up by research and examples of how to apply to real-life design situations.

  • Design
  • Psychology

  At 4:00pm to 4:20pm, Tuesday 13th March

  In Ballroom G, Austin Convention Center

  Coverage audio clip