Sessions at SXSW Interactive 2012 about Sports on Tuesday 13th March

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• Nike Training Club

  • Nike
  • Sports

  At 12:00pm to 1:00pm, Tuesday 13th March

• Building Team Chemistry in Baseball & Technology

  by David Bairstow and Doug LeMoine

  Making a great product isn’t really all that different than making a World Series run. In both cases, the organization must assemble the right mix of talent, motivation, independent spirit and willingness to be coached. The right combination of these qualities results in a team who moves faster, makes better decisions, gets to better outcomes, and has more fun. None of this is easy, but it’s do-able, and we’ve assembled some vivid examples of how to do it right (or wrong) from things we know well: design, finance, and baseball. We’re going to discuss the tools and practices that we use to ensure that our teams are talented and high-functioning, and we’ll draw inspiration from our own roles in assembling design teams at Cooper and in building mobile products at Thomson Reuters. What role do performance-enhancing drugs play in product development? Tune in to find out.

  • Baseball
  • Sports

  At 5:00pm to 6:00pm, Tuesday 13th March

  In Rio Grande Ballroom, Marriott Courtyard Austin Downtown/Convention Center