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Sessions at SXSW Interactive 2012 about Technology on Tuesday 13th March

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  • Epic Battle: Creativity vs. Discipline in Social

    by Sarahjane Sacchetti, Jason Harris, Kristin Maverick and John Manoogian III

    As social media marketing moves from experimental to institutional, brands no longer question social media marketing as a line item. That said, the strategies and deployment of social campaigns continues to introduce big questions about ROI versus spending and effective measurement has been a trendy topic without clear answers for years. The tension introduced by the the creativity made familiar by traditional brand campaigns and the measurement that performance/Internet marketing allows has created increasingly urgent questions for CMOs, agencies and social networks alike. This panel brings together divergent voices in the evolving social media marketing realm and will address the questions brands, agencies and social networks need to answer in 2012.

    With a mix of measurement and analytics experts 140Proof, standout creative agencies Mekanism and BBDO and social network Formspring will review specific intereactions with brand case studies and discuss the following questions:

    At 9:30am to 10:30am, Tuesday 13th March

    In Capital Ballroom A, InterContinental Stephen F. Austin

  • Chad Mureta Book Signing

    Chad Mureta signs his book ‘App Empire: Make Money, Have a Life, and Let Technology Work for You’ at the SXSW Bookstore.

    At 10:35am to 10:50am, Tuesday 13th March

    In Ballroom G Foyer, Austin Convention Center

  • All Day Event - SXSW Trade Show

    For four days, all three conferences converge at the SXSW Trade Show. This is the center of commerce at SXSW. Attendees can network and discover the technology and new developments that will propel their business.

    For the schedule of daily panels, interviews, comedy and performances on Next Stage check out sxsw.com/trade_shows/next_stage

    The SXSW Trade Show Meet Up Pavilion plays host to daily networking events, which can be viewed at sxsw.com/trade_shows/meetup_pavilion

    At 11:00am to 6:00pm, Tuesday 13th March

    In Exhibit Hall 3/4, Austin Convention Center

  • You Don't Need Bandwidth to Be Awesome

    by Brett Haggard and Andy Hadfield

    Always-on, high-speed connectivity is the ticket to doing awesome stuff in technology today.

    But in a continent like Africa, ‘The Cloud’ is something ‘The Rain’ falls out of.

    And still, innovation in the technology realm has managed to flourish and even outpace the more developed world.

    We’re talking about television services that use the DVBH standard to beam football matches and news into rural villages; social networks that were designed for exclusive use on mobile phone platforms; funds transfer and electronic payment systems that require nothing more than a SMS text message; insurance products that can be provisioned and procured from the most rudimentary mobile phones.

    Outside of the ‘never say die’ innovation Africa employs there’s a great deal the developed world can learn from the developing world, particularly when it comes to building practical solutions that solve real problems.

    And with global growth being led by the developing world, these are lessons worth learning.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Room 616AB, Hilton Austin Downtown

  • Clean Tech Meet Up

    Entrepreneurs, inventors, investors, and technology enthusiasts are invited to come meet at the Meet Up Pavilion in the SXSW Trade Show Tuesday, March 13 from 1200pm-1:00pm. Come discuss clean technology in a casual setting.

    At 12:00pm to 1:00pm, Tuesday 13th March

    In Exhibit Hall 3/4, Austin Convention Center

  • Flash: F Bomb or Da Bomb?

    by David Greene, Kristine Schachinger, Aubrey Gross and Phillip Gross

    Flash. For some, it’s Da Bomb—the Holy Grail of interactive web design. For others, it’s the F Bomb—the virtual thorn in their web experience. Flash has been, for years, a tool programmers have gone to in order to create a more interactive online experience. However, those who are blind/visually impaired and SEO experts have long railed against Flash’s usability issues. Screen readers can’t read it, and neither can Google when Flash is improperly programmed. Join our panelists for a lively discussion on Flash—from the frustrations encountered by the blind to the developer’s belief that it’s THE tool to have in their arsenal. Phillip Gross, a blind, life-long technology geek; Kristine Schachinger, SEO and accessibility expert and owner of SitesWithoutWalls.com; and David Greene, owner of Creative Spark and long-time programmer, will discuss the benefits and disadvantages of using Flash. Anyone who interacts with Flash should attend this debate on how to use and how not to use Flash.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Room 10AB, Austin Convention Center

    Coverage audio clip

  • Surviving Technology

    by George Friedman

    This solo presentation from the founder / CEO of the Austin-based company Stratfor (as well as the author of the best-selling books "The Next 100 Years," "The Next Decade" and "The Future of War") will cover "Pseudo-togetherness" caused by social media and the true lack of solidarity. Friedman's talk will cover our current transition to spending more time speaking to more people (but with less substance), plus future of the human race transcending technology. Using examples with online dating vs the old ways of meeting people, this brilliant thinker will also discuss what society loses in our continuing embrace technology in the context of how we lost body language with the telephone.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Ballroom D, Austin Convention Center

  • Investments in Austin Technology

    by Rudy Garza, Jamie Rhodes, Julie Huls, Andrew Busey and Morgan Flager

    More and more Austin-based tech companies are getting more and more financing (from sources inside and outside Central Texas). Learn who is investing, what they are investing in and why the area is attracting so much attention. Speakers include G51, Silverton Partners, Jamie Rhodes of Angel Network, Austin Ventures

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Salon D, Hilton Austin Downtown

    Coverage audio clip

  • Old School to New School: Games & Mobile Learning

    by Paul Resta, Michael Mayrath Ph D, Priya Nihalani and David Conover

    Education is stuck in the past. Yet, after decades of incubation, technology is revolutionizing teaching, learning, and assessment. Around the world, people are increasingly using mobile devices to connect with each other and the Internet. This transition is laying the foundation for exponential growth in mobile learning. Simultaneously, games are being adopted as tools for teaching and assessment of higher-order thinking. This panel consists of experts from industry, higher education, and K-12. They will discuss and answer questions about technology’s potential to solve today’s most pressing education issues. Dr. Paul Resta is a professor at UT Austin. Dr. Michael Mayrath was a Harvard Postdoctoral Fellow and is CEO of GYLO (GetYa Learn On) – an educational software company specializing in mobile learning & game-based assessment. Dr. Priya Nihalani was a UT University Fellow and is GYLO’s Chief Scientist. David Conover teaches game design at Connally High School, Pflugerville ISD.

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Classroom 203, AT&T Conference Center

    Coverage audio clip

  • EFF MASHUP PARTY: Music+Tech+Policy Makers Unite

    The Electronic Frontier Foundation (EFF) is proud to present Hank Shocklee, Dan Friel, and special surprise DJs for a night of remixed, recreated, and downright DIY grooves where music, tech, and policy makers converge. Live streaming by BitTorrent. EFF is the leading civil liberties organization defending freedom in the digital world, and we are pleased to bring this party to Austin.

    At 9:00pm to 2:00am, Tuesday 13th March

    In Six Lounge