Sessions at SXSW Interactive 2012 about Television on Tuesday 13th March

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• How The X Factor USA "Got Social" in Season One

  by Olivier Delfosse, Sam Decker, Jill Johnson, Don Wilcox and Chloe Sladden

  Producing X Factor US for the first season was no small task. Wrap new social TV strategies around the promotion and production and you've got quite an act! In this session you will learn how social was integrated into the X Factor on Fox across production companies, broadcasters, and social integration partners. Learn about the impact and payoff from social integration in the show and digital, and how TV and social industry leaders see this changing the way TV is produced in the future.

  • Integration
  • Music
  • Social
  • Television

  At 3:30pm to 4:30pm, Tuesday 13th March

  In Capital Ballroom A, InterContinental Stephen F. Austin

  Coverage audio clip