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Startup Case Studies' from Airbnb, LivingSocial, HubSpot, & Rally Software on measuring success including lessons learned with pivots, metrics, and growth.
As consumers get more real-time, marketing’s traditionally slow, phased, methodical approach to researching and reaching consumers doesn’t work any more. Just as software developers have needed to become more agile, so too does the marketer. CMOs and Senior Marketers will share what they are doing and what they WISH they were doing to be more real-time. Technology builders, join us and you will come away with 100 new ideas for technologies that need to exist.
by Tim Leake
Thanks to digital and social media, Marketers and Ad Agency folks have gone from having a one-way conversation with customers into a million-way conversation. We’ve added capabilities to create digital work. But that misses the point. What we really need to do is learn how to create work for a digital world. We know we need to be agile, but we don't know how to do it. "Moving quickly" doesn't play well with "covering your ass." We want everything: work that's creative, gets noticed, maximizes results and minimizes risk. (And, preferably, is affordable.) Adprovising is a simple set of rules to help us get there – joyfully stolen from the world of improv comedy and repurposed to suit our own needs.
With the Agile Manifesto reaching its 10th birthday last year this one-time fringe software development methodology has become very much mainstream. Requiring feedback early and often, Agile’s main goal is to get software into the users hands fast. Relying on these feedback loops to guide development and shape the product to come. While Agile is user centric does it actually support the fundamentals of Experience Design? Is there enough time to research and properly explore design concepts? Is the user being short-changed for business benefit? A hands-on interactive game highlights the challenges of Agile development and explores how Experience Design can be integrated for the benefit of all.
9th–13th March 2012