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Sessions at SXSW Interactive 2012 about Agile

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Saturday 10th March 2012

Sunday 11th March 2012

Monday 12th March 2012

  • Adprovising: Agile Marketing Made Easy

    by Tim Leake

    Thanks to digital and social media, Marketers and Ad Agency folks have gone from having a one-way conversation with customers into a million-way conversation. We’ve added capabilities to create digital work. But that misses the point. What we really need to do is learn how to create work for a digital world. We know we need to be agile, but we don't know how to do it. "Moving quickly" doesn't play well with "covering your ass." We want everything: work that's creative, gets noticed, maximizes results and minimizes risk. (And, preferably, is affordable.) Adprovising is a simple set of rules to help us get there – joyfully stolen from the world of improv comedy and repurposed to suit our own needs.

    At 3:30pm to 3:45pm, Monday 12th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

    Coverage slide deck

Tuesday 13th March 2012

  • AXD: Experience Design in Agile Teams

    by Megan Cook, Neville Roy Singham, Marie-Claire Jenkins and Cathie Hagen

    With the Agile Manifesto reaching its 10th birthday last year this one-time fringe software development methodology has become very much mainstream. Requiring feedback early and often, Agile’s main goal is to get software into the users hands fast. Relying on these feedback loops to guide development and shape the product to come. While Agile is user centric does it actually support the fundamentals of Experience Design? Is there enough time to research and properly explore design concepts? Is the user being short-changed for business benefit? A hands-on interactive game highlights the challenges of Agile development and explores how Experience Design can be integrated for the benefit of all.

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Town Lake Ballroom, Radisson Hotel & Suites Austin-Town Lake