Sessions at SXSW Interactive 2012 about Apps

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Friday 9th March 2012

  • Wireless Wellness: App-tastic or Just Fun & Games?

    by Ina Fried and Mark Bertolini

    Imagine an app that could cut saturated fat from your diet. Or one that could cure gingivitis. Well, while technology has had a big role in making us more sedentary, it also has the potential to make us better informed, healthier and even more fit. In fact, patients are banking on this potential, which is why the AppStore offers more than 7,000 health apps for iPhone users alone. In this 60-min SXSW talk, Ina Fried of Dow Jones' All Things Digital sits down with Aetna Chairman and CEO Mark Bertolini to discuss how people are navigating this new landscape by using technology, especially mobile tech, to manage their health and make better health decisions. Already there are apps for testing eyesight, tracking exercise and even helping diabetics manage their glucose levels. Vast online communities complement these mobile apps by letting patients share, inform, and support one another. But what's next? Technology also has the potential to reshape the doctor-patient relationship, transforming it from one characterized by irregular visits to treat illness to true doctor-patient partnerships focused on wellness. And what about online health care records we hear so much about? We used to have a better chance of seeing bigfoot, but today companies like Aetna are making mobile health records a reality. Is this is a privacy breach in the making or are their real benefits to having this info on the go? This session is sponsored by Aetna.

    At 2:00pm to 3:00pm, Friday 9th March

    In Ballroom D, Austin Convention Center

  • Serendipity (n.): A Happy Discovery By Accident

    by Garrett Camp and Liz Gannes

    Entertainment is a natural need. Anticipation is a human hunger. What’s better than feeling completely catered to, without losing the excitement of surprise? We know what we like and what our interests are, but can’t always define what we desire in the moment. Customized serendipity, inherent in the discovery experience of StumbleUpon, allows you to find novel, fascinating and inspiring content based on things you care about.

    Everyone wants to be the one that enlightens friends with the outlandish zombie story they found, a stunning image of Fiji or impulsive idea for a road trip through the Catskill Mountains. You can be that pillar of knowledge, bringing an unexpected spark to your social circles, academic projects and upcoming adventures through stumbling content on StumbleUpon that you’ll think was made for you (and you alone) to find.

    At 3:30pm to 4:30pm, Friday 9th March

    In Capitol E-H, Sheraton Austin Hotel at the Capitol

  • AT&T Mobile App Hackathon

    Come join us at a special AT&T Mobile App Hackathon that will be focused on UI/UX designers and the like. We’ve lined up a special celebrity guest, Chicago Bears 7-time Pro-Bowl LB Lance Briggs, a self-admitted comic book fanatic. He’s looking for the best designers and devs to build him a mobile app. And where better to find the best than SXSW? Especially when the Official SXSW Hackathon is located smack in the center of the action at the Austin Convention Center for your convenience.

    Competitors will be given 24 short hours to blow Lance’s mind by taking the concept and transforming it into an awe inspiring design, which will be reviewed by Lance himself. Finally, to really make this crazy, we’ve got over $46k in cash and prizes.
    In short, this highly intense event will celebrate the unique contribution of designers and provide you with the opportunity to not only showcase your skills, but design an app for an NFL great with millions of fans and millions of potential users.

    Registration: http://mobileappsxsw.eventbrite....

    Event Schedule:

    6PM - Friday Evening - Kick off event with Happy Hour where our special guest partners will pitch the app concept you will be designing.

    10AM - Saturday Morning - AT&T Mobile App Hackathon. The fun continues with an all day hackathon. Work with the teams that you formed on Friday night to produce the app spec’d out the night before. Senseis will be available throughout the entire event to help you code up your solution. App submissions will be accepted throughout the day with a deadline of 7:30PM.

    7:30PM - Saturday Evening. Promptly at 7:30PM, teams will begin pitching their ventures. Pitches are limited to three (3) minutes per team.

    At 6:00pm to 9:00pm, Friday 9th March

    In Room 2, Austin Convention Center

Saturday 10th March 2012

  • AT&T Mobile App Hackathon

    Come join us at a special AT&T Mobile App Hackathon that will be focused on UI/UX designers and the like. We’ve lined up a special celebrity guest, Chicago Bears 7-time Pro-Bowl LB Lance Briggs, a self-admitted comic book fanatic. He’s looking for the best designers and devs to build him a mobile app. And where better to find the best than SXSW? Especially when the Official SXSW Hackathon is located smack in the center of the action at the Austin Convention Center for your convenience.

    Competitors will be given 24 short hours to blow Lance’s mind by taking the concept and transforming it into an awe inspiring design, which will be reviewed by Lance himself. Finally, to really make this crazy, we’ve got over $46k in cash and prizes.
    In short, this highly intense event will celebrate the unique contribution of designers and provide you with the opportunity to not only showcase your skills, but design an app for an NFL great with millions of fans and millions of potential users.

    Registration: http://mobileappsxsw.eventbrite....

    Event Schedule:

    6PM - Friday Evening - Kick off event with Happy Hour where our special guest partners will pitch the app concept you will be designing.

    10AM - Saturday Morning - AT&T Mobile App Hackathon. The fun continues with an all day hackathon. Work with the teams that you formed on Friday night to produce the app spec’d out the night before. Senseis will be available throughout the entire event to help you code up your solution. App submissions will be accepted throughout the day with a deadline of 7:30PM.

    7:30PM - Saturday Evening. Promptly at 7:30PM, teams will begin pitching their ventures. Pitches are limited to three (3) minutes per team.

    At 10:00am to 10:00pm, Saturday 10th March

    In Room 2, Austin Convention Center

  • The next gen of Social Apps is in a Hangout: introducing Google+ Hangout Apps

    by Jonathan Beri

    The landscape of real-time communication has evolved with the introduction of Google+ Hangouts. And with Hangout Apps, Social Apps are evolving too. Hangout apps are a fun and new way to play games, collaborate face-to-face, or connect with family and friends in real-time in new and interesting ways. Come see what makes a Hangout Apps so exciting.

    At 11:30am to 11:55am, Saturday 10th March

    In Rainey St

  • Cloud adventures: Instant scale... from zero to millions of hits in 24 hours

    by Iein Valdez and Michael Manoochehri

    In order to remain competitive, developers need to focus on velocity and getting apps launched quickly and efficiently. Come learn about how you can use Google App Engine to build fast, reliable, and internet scale apps without the hassle of managing servers. We’ll talk about some fun quirky success stories ranging from Google Doodles, mobile apps, disgruntled birds, and zombie games.

    At 12:30pm to 12:55pm, Saturday 10th March

    In Rainey St

  • How to Build Google+ Hangout Apps Code Lab

    by Jonathan Beri

    Come participate in these free, interactive programming classes. Roll up your sleeves and get waist-deep in code. Whether you’re learning a new platform or are a seasoned hacker, these hands-on sessions will help you apply your knowledge.

    In the Google+ Code Lab, learn what it takes to integrate Google+ APIs into your project and build Apps for Google+ Hangouts. Work directly with our Google+ platform team to go from the API fundamentals to launching real apps. This hands-on code lab will cover the available APIs, build tools and SDKs and have you build working API and Hangout App projects. All you need is a Google+ account and a computer to get involved. This is a free code lab and available on a first come first serve basis due to limited space.

    At 3:00pm to 6:00pm, Saturday 10th March

    In Rainey St

  • Upgrading Your Android App For Tablets Code Lab

    Come participate in these free, interactive programming classes. Roll up your sleeves and get waist-deep in code. Whether you’re learning a new platform or are a seasoned hacker, these hands-on sessions will help you apply your knowledge.

    This guided lab will take you through the process of upgrading an existing Android application designed for phones into a hybrid phone+tablet application. You'll learn about designing layouts for multiple screen densities, using Fragments, implementing an Action Bar, and using the Android Support Package to maintain backwards compatibility with older phones. Attendees should have at least a basic familiarity with the Android SDK. This is a free code lab and available on a first come first serve basis due to limited space.

    At 3:00pm to 6:00pm, Saturday 10th March

    In Rainey St

  • Responsive Content: Build a Website that Kicks App

    by Hans Sprecher

    Forget apps, .mobi sites, and smoke signals. Here’s a little secret: you can make one website to cater to different devices and contexts. Designing responsive sites is gaining mainstream acceptance—but how do these sites effect your content strategy? Like the design, content is flexible—expanding based on screen resolution and medium to match the user's context. We need techniques to scale content as beautifully and responsively as our designs.

    Responsive content can be used for both good and evil (or at least pleasant and painful user experiences). We'll examine when content should be responsive and when it shouldn't be.

    Finally, the tech details: to make content respond, draw on the HTML5 spec, web standards, and semantic markup to systematically flag content. We can also use CSS, JS, and server-side processing to add or remove content from different contexts to create fast-loading sites.

    At 5:15pm to 5:30pm, Saturday 10th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

    Coverage slide deck

Sunday 11th March 2012

  • All Day Event - Microsoft Lounge

    Today’s consumers expect applications that are optimized for all their devices – including phones and tablets. Visit the Microsoft Lounge to see how to create impressive multiscreen experiences.

    Austin Convention Center: 4th floor (NW Corner of 4th St. & Trinity)

    At 9:00am to 6:00pm, Sunday 11th March

    In Austin Convention Center

  • All Day Event - The iTriage "Power-Up" Lounge

    Need to recharge? iPhone or Tablet going dead? Feet hurting? Come relax in the iTriage Power-Up Lounge. Plug in your electronics at the charge stations and grab a healthy snack to refuel! And while you're recharging on the comfy couches, learn about the #1 downloaded healthcare app that allows you to take charge of your health!

    At 9:00am to 6:00pm, Sunday 11th March

    In Room 301, AT&T Conference Center

  • The Mobile Apps Value Chain

    by Jennifer Pabian, James Parton and Keith Casey

    Mobile applications have changed the way users engage content, view advertising, communicate with one another and relate to products, brands and services. The Apps Alliance, a newly formed trade group for developers, will host a discussion on where we are and where we are going as a development community. The goal will be to better understand the value chain of mobile app development - before you set out to build the next great mobile app, you need to know where to start and where to finish? Our panel of experts from Samsung, BlueVia and Twilio will try to answer that and other questions.

    At 11:00am to 12:00pm, Sunday 11th March

    In Marigold, Holiday Inn Town Lake

  • Brands with Benefits: Hooking Up with Good Deals

    by Tom Burgess, Sarah Fay, Florent Peyre and John Caron

    Are your customers in a long-term relationship with your brand? Do you get the feeling they are just looking for a one night stand? Or is it just…complicated? Today’s frugal consumer is increasingly likely to bounce between brands and stores to find the best deal, and competition for their love is heating up. How do you keep the flame alive with the “deal of the moment” consumer that has a bit of a wandering eye? If you’re looking for a short-term hook up with a hot little check-in app – try another panel. This session will cover long-term loyalty solutions that create the perfect marriage of today’s social, local and mobile strategies. Hear from leaders at Gilt City, Modiv Media and Linkable Networks about how brands and retailers are keeping customers loyal with in-store mobile commerce, card linked offers and daily deal programs that drive redemption. By offering your customers exactly what they want, when they want it, you can get the relationship back on track.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Capital Ballroom B, InterContinental Stephen F. Austin

    Coverage audio clip

  • Hacking the Citizen Experience

    by Aaron Ogle and Cyd Harrell

    Citizens interact with their governments (local or national) every day, and they increasingly do this via websites, phone apps, or other types of technology. Many of these interfaces are uninformed by the design and experience practices that have become a standard part of commercial product and service development. In fact, few government agencies have the budget in these times to hire a staff of web and experience practitioners. Over the last several years, a vibrant culture of hackathons has grown up, with developers spending weekends building apps based on government data. Designers and researchers, however, haven't yet begun to participate in numbers.

    This talk will discuss the challenges of public/citizen experiences and the great potential to improve Americans' lives through informal design and prototyping collaborations. We'll explain how designers and developers can build communities of public service around our talents and industries. We'll inspire the audience to use their powers for good and contribute to the growing movement known as Government 2.0

    At 5:00pm to 6:00pm, Sunday 11th March

    In Salon A, AT&T Conference Center

Monday 12th March 2012

Tuesday 13th March 2012

  • All Day Event - The iTriage "Power-Up" Lounge

    Need to recharge? iPhone or Tablet going dead? Feet hurting? Come relax in the iTriage Power-Up Lounge. Plug in your electronics at the charge stations and grab a healthy snack to refuel! And while you're recharging on the comfy couches, learn about the #1 downloaded healthcare app that allows you to take charge of your health!

    At 9:00am to 4:00pm, Tuesday 13th March

    In Room 301, AT&T Conference Center

  • The Right Tool for the Job: Native or Mobile Web?

    by Matthew Delaney, Majd Taby, Buzz Andersen, Jacob Bijani and Tom Dale

    Mobile devices are changing how we communicate today just as fundamentally as the web has for the past decade, and businesses of all types are rushing to embrace their potential. Thanks to the success of the iOS and Android app stores, "mobile" has become nearly synonymous with "native" in most peoples' minds, while the mobile web is usually dismissed as a poor cousin of the app. As mobile browsers improve, however, the user experience gap between native apps and mobile web apps will continue narrowing, and it will become increasingly important for mobile strategists to have a nuanced understanding of both. This panel will explore the pros and cons of modern mobile web and native apps from the perspective of technologists with extensive experience designing and developing both, and will provide examples of products that use either medium (or both) particularly effectively.

    At 9:30am to 10:30am, Tuesday 13th March

    In Ballroom A, Austin Convention Center

  • App Empire

    by Chad Mureta

    Keywords, colors, graphics, ads, special features, cross promotions—when it comes to apps, there are so many details that, when executed correctly, can make the difference between 1000 downloads and 100,000. As the founder of Empire Apps and co-founder of T3 Apps and Best Apps, three mobile application businesses, Chad Mureta is a veteran in the app industry. In the last 3 years, he has created 46 apps and garnered over 35 million downloads worldwide. And he did it without a background in technology. Since he conceived his first app—FingerPrint Security Pro which generated about $500,000 in revenue—Mureta has acquired a breadth of knowledge and insight into the mobile application market, learning as much from his mistakes as he did from his successes. His expertise in this relatively new business model comes from hands-on experience and his meticulous scrutiny of every aspect of developing and marketing his many apps. In this session, he’ll share secret tips and tricks for bringing a successful app to market.

    At 10:00am to 10:20am, Tuesday 13th March

    In Ballroom G, Austin Convention Center

    Coverage audio clip

  • Chad Mureta Book Signing

    Chad Mureta signs his book ‘App Empire: Make Money, Have a Life, and Let Technology Work for You’ at the SXSW Bookstore.

    At 10:35am to 10:50am, Tuesday 13th March

    In Ballroom G Foyer, Austin Convention Center

  • Please Touch Me! Enterprise Delight via Multitouch

    by Uday Gajendar

    Yes multitouch devices are all the rage among consumers. Yet enterprise software environments (aka, Big IT-driven Corps) are frantically playing catch up as "consumery mindsets" (with iPhones, iPads, Androids, etc.) are taking over the business world. How do you support having all these devices in IT-driven contexts? How do you design apps for such a world?

    I propose an approach to design a product experience that enables "work & play anywhere from any device" to support IT-driven situations. Such a next-gen UX is based upon three core principles: Simplicity + Fluidity + Personality. The challenge is how to fold such concepts into a highly fragmented multitouch device market: iOS, Android, Blackberry, WebOS, Windows Phone 7, etc. Each has their own set of guidelines, patterns, and visual styles. Sure, Evernote and Netflix are recognized for being touchstones in achieving platform "consistency", but let's aim to go higher and deeper. What about simultaneity or complementarity or multi-device situations? How does a desktop PC fit into the equation? This talk will dramatize a year-long team journey of principles, prototypes, and workshops to deliver high-caliber enterprise multitouch software UX. Actually produced designs and working demos will be highlighted, not just concepts.

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Sabine, Hilton Garden Inn Austin Downtown

    Coverage audio clip

  • Birth of Interactive Entertainment: Avatar to Björk

    by Scott Snibbe

    For twenty years, Scott Snibbe has advocated for a new form of interactive entertainment that moves beyond video games to treat interactivity as a full medium in its own right. He argues that interactivity has the same potential for emotional impact and engagement as cinema and music. In this talk, Snibbe will present two of his companies’ most powerful interactive experiences from last year, which point to the growing maturity of this medium: Björk’s Biophilia App, the world’s first App Album; and The James Cameron Avatar Experience, a fully immersive gestural interactive exhibition.

    Scott Snibbe will discuss these two ends of the interactive spectrum, and the space between: from intimate apps beneath our fingertips, to fully immersive, social exhibitions spanning thousands of square feet. He will situate this work among selections of twenty years of his companies’ interactive exhibits, interactive art, and interactive music, as well as key examples from the last 30 years’ history of interactivity, and make a bold claim for the rise of this medium to rival movies. Snibbe will also discuss the educational, societal, and industry benefits of interactivity; and the joys, challenges, and research involved in the creation and distribution of these new forms of interactive media.

    At 5:00pm to 6:00pm, Tuesday 13th March

    In Ballroom EF, Austin Convention Center

    Coverage audio clip