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Dentsu, a Japanese advertising giant has been trying a new frontier of marketing in a society where virtually everybody has high speed mobile Internet connection. In this session, by introducing the cutting-edge Japanese Interactive Arts, we will reveal why those unique arts were born and how they have been received, supported and evaluated by mobile-driven Japanese society. This panel will tell you what it is like to live in 24/7 connected communication infrastructure and show where the future of mobile marketing is heading.
The survival of arts and cultural activities has never been more crucial, nor more in jeopardy. This survival will rely on illustrating relevance and increasing accessibility via digital delivery, including affordable real-time broadcast and methods that support interactivity. We will discuss methods and emerging expertise in scaling works of performing art and culture to the Internet and to the computing platforms that support performance and interaction, as well as methods for integrating new technologies with performance for aesthetic value. Join us as we explore how arts and culture can participate in digital media and emerging technology to reach more people and retain immediacy and value.
9th–13th March 2012