Sessions at SXSW Interactive 2012 about Automobiles

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Saturday 10th March 2012

  • All Day Event - Catch A Chevy/Drive A Chevy

    Complimentary rides around town! Yeah, we thought that'd get your attention. See a Chevy. Catch A Chevy. At the Convention Center or anywhere downtown 8:30 a.m. to 10:00 p.m. Take a break, and let us do the driving.

    Slide behind the wheel, and take a spin in your choice of extended-range electric Volts, a drop-top Camaro, Sonics, all-new Malibu Eco, or Corvettes. We’ll be at Trinity and 3rd from 8:30 a.m. to 5:00 p.m.

    At 9:00am to 10:00pm, Saturday 10th March

    In Austin Convention Center

  • Electric Car: Lessons Learned in a Global Movement

    by Benjamin Holland

    The electric car could transform the way we think about transportation and energy. This is a disruptive technology that, if successful, may dramatically reduce dependence on oil, enable greater adoption of renewable energy, and shape how drivers think about personal mobility. However, there are many challenges and unknowns ahead. Cities around the world are collaborating to develop electric vehicle ready ecosystems, but will their efforts be successful? This presentation will provide an overview of an international movement, focusing on city leadership and the importance of information exchange.

    At 11:00am to 12:00pm, Saturday 10th March

    In Sabine, Hilton Garden Inn Austin Downtown

    Coverage audio clip

  • When Goliath Tries to Steal Your Lunch Money

    by Healy Jones

    It happens in every industry. A neighborhood produce market gets threatened by the new Whole Foods in town. Apple enters a market that a handful of startups were already disrupting. But, no matter how dire the situation may look, small companies can and should have a very clear edge on their Goliath competitors.

    Take an example from the automotive industry. Ford was the first-to-market and seized a bulk of the early market share of drivers internationally. But companies like BMW have found an opportunity in luxury markets Ford can't touch. By seizing car owners who wanted their rides to scream 'luxury' a one-time little guy found success.

    Being a small dog does not translate to weakness. It means you have different assets, like the ability to be fast, nimble and innovative without bureaucracy getting in the way. You have the unique ability to connect with customers and treat them like gods. No matter your industry, if you play your small dog role the right way, when the big dogs come knocking, you'll be ready to come out winning.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Rio Grande, Hilton Garden Inn Austin Downtown

    Coverage audio clip

Sunday 11th March 2012

  • All Day Event - Catch A Chevy/Drive A Chevy

    Complimentary rides around town! Yeah, we thought that'd get your attention. See a Chevy. Catch A Chevy. At the Convention Center or anywhere downtown 8:30 a.m. to 10:00 p.m. Take a break, and let us do the driving.

    Slide behind the wheel, and take a spin in your choice of extended-range electric Volts, a drop-top Camaro, Sonics, all-new Malibu Eco, or Corvettes. We’ll be at Trinity and 3rd from 8:30 a.m. to 5:00 p.m.

    At 9:00am to 10:00pm, Sunday 11th March

    In Austin Convention Center

Monday 12th March 2012

  • All Day Event - Catch A Chevy/Drive A Chevy

    Complimentary rides around town! Yeah, we thought that'd get your attention. See a Chevy. Catch A Chevy. At the Convention Center or anywhere downtown 8:30 a.m. to 10:00 p.m. Take a break, and let us do the driving.

    Slide behind the wheel, and take a spin in your choice of extended-range electric Volts, a drop-top Camaro, Sonics, all-new Malibu Eco, or Corvettes. We’ll be at Trinity and 3rd from 8:30 a.m. to 5:00 p.m.

    At 9:00am to 10:00pm, Monday 12th March

    In Austin Convention Center

  • Auto Meets Mobile: Building In-Vehicle Apps

    by Zach Brand and Michelle Avary

    NPR and Toyota share their insights on what it takes to build an App for the connected car. With the launch of Entune, Toyota has entered the world of mobile applications and has created a vehicle app ecosystem. Other automotive manufacturers are also launching ‘telematics’ platforms that allows Internet-based content into vehicles. In contrast to smartphone app stores, there are relatively few apps available in cars today. Learn how governance, utility, perceived value, time, effort, cognitive processing, and simplicity all have a voice in the process for successful automotive application implementation.

    This discussion will uniquely present the separate perspectives of an auto manufacturer and that of a national content producer. From Toyota’s Advanced Technology Department hear first hand considerations, history and best practices in creating and growing the Toyota Entune platform. From NPR’s Digital Media group learn what is involved in creating and building an app to be used in cars, and what similarities and what differences there are from building web, smartphone, and tablet apps.

    At 3:30pm to 4:30pm, Monday 12th March

    In Salon H, Hilton Austin Downtown

    Coverage audio clip

  • Connected Cars, Connected Cities and Urban Driving

    by Amy Todenhagen and Neal Gorevic

    As population density in major urban areas changes, cities across the globe are inputting measures aimed at reducing urban congestion. At the same time, in response to environmental concerns, government regulations, and rising gas prices, automakers are developing and manufacturing electric vehicles at a faster pace. These EVs are becoming increasingly connected, passing and receiving information from the cloud, primarily to manage their charge but increasingly to optimize the driving experience. How will population density, digitally connected cities, lowered investment in public transportation, and connected cars change the needs and behaviors of urban drivers? How should digital technologies (including NFC, LBS, social networks) be leveraged to meet their needs both inside and outside the vehicle? Amy and Neal, members of Razorfish’s automotive practice, will lead an exploration of the digital tools that will support the future of urban mobility.

    At 3:30pm to 4:30pm, Monday 12th March

    In Room 616AB, Hilton Austin Downtown

  • Why Your Car Will Be the 5th Screen in Your Life

    by Tina Unterlaender and Anupam Malhotra

    After movie theatres, TVs, PCs, and mobile phones – come learn how your car will become the next screen you embrace.

    Our cars are already fitted with the most powerful computer s that are completing 2,000 decisions per second — but are we using this technology to its full capacity?

    The fifth screen has arrived, and it's right there next to your steering wheel. Are you ready to interact with the most innovative screen yet?

    Let's discuss where inventors and marketers will partner with consumers and see how far we can push the fifth screen.

    Will cars know we’re approaching and unlock our doors, set our temperature and seamlessly sync to our favorite music? Will they read us our emails, tweets, and Facebook messages and allow us to respond? What other new capabilities will we invent? The fifth screen is just at its inception. Join us as we explore the future of our fifth screen.

    At 5:00pm to 6:00pm, Monday 12th March

    In Room 616AB, Hilton Austin Downtown

Tuesday 13th March 2012

  • All Day Event - Catch A Chevy/Drive A Chevy

    Complimentary rides around town! Yeah, we thought that'd get your attention. See a Chevy. Catch A Chevy. At the Convention Center or anywhere downtown 8:30 a.m. to 10:00 p.m. Take a break, and let us do the driving.

    Slide behind the wheel, and take a spin in your choice of extended-range electric Volts, a drop-top Camaro, Sonics, all-new Malibu Eco, or Corvettes. We’ll be at Trinity and 3rd from 8:30 a.m. to 5:00 p.m.

    At 9:00am to 10:00pm, Tuesday 13th March

    In Austin Convention Center

  • The Automobile As Network Node

    by Beth Hill, Gerard M Stegmaier, Michelle Avary and Nick Pudar

    This is a Continuing Legal Education panel: Automobiles are increasingly connected to computer networks and are used to collect, use and share vehicle-related information. They also provide a delivery mechanism for driving, entertainment and other content and information. This panel will discuss legal issues arising out of and related to the collection, use and disclosure of vehicle-related information and related emerging legal issues of data use in or related to vehicles.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Room 9ABC, Austin Convention Center