Sessions at SXSW Interactive 2012 about Blogging

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Friday 9th March 2012

Saturday 10th March 2012

  • All Day Event - Samsung Blogger Lounge hosted by Techset

    5th Year Anniversary Celebration! For the last four years, the Blogger Lounge at SXSW has served as a central hub for celebrating friendship, innovation and collaboration. We are proud to announce that TechSet is once again partnering with Samsung to host the SXSW Blogger Lounge in 2012.

    At 9:00am to 6:00pm, Saturday 10th March

    In Room 19AB, Austin Convention Center

  • The Solid Verbal Live Podcast

    by Ty Hildenbrandt, Dan Rubenstein and Nick Fotis

    Four years ago, The Solid Verbal was a little-known, low-rent college football podcast started by two guys in different states who had never met. Now, after an incredible journey, hosts Ty Hildenbrandt and Dan Rubenstein find themselves at the epicenter of the sport’s online universe, covering national championships, landing spots on satellite radio and ESPN’s Grantland Network, and earning a cameo in the New York Times. How did they do it? Stop by for the full story. (And stay for the college football.)Fledgling bloggers, corporate brand managers, and agency content strategists can learn from these experiences in building a strong content brand, developing a differentiated voice, and creating a dedicated community in the age of participation. Meanwhile, fans can swing by for a candid discussion about all the latest musings in the world of college football within the comfy confines of a town that knows a thing or two about the game.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Maximilian, Driskill Hotel

    Coverage audio clip

  • Travel Writers Meet Up

    by Sheila Scarborough

    Get together with other travel writers and bloggers for an hour of brainstorming, networking and storytelling. Coolest passport stamp smackdown is optional. Travel and tourism industry reps also welcome.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Boardroom, InterContinental Stephen F. Austin

  • Not Your Mommy's Blog: The Evolution of Dad Blogs

    by Jason Avant, Craig Heimbuch, Danielle Wiley, Aj Jacobs and Catherine Connors

    Mommybloggers have become a major force in electronic social media and are making an impact on traditional media, as television and print journalism cross over into the blogosphere. But what about dads? Over the past few years we're seen an increase in men writing online about their experiences as fathers. Dadbloggers are writing about a number of issues that men have traditionally shied away from discussing: work-life balance, the challenges and rewards of raising children, and how being a father affects men both physically and emotionally. With the attention given to mommybloggers by media and brands, can we expect dad bloggers to grow and have the same clout? Does the dadblogging community exist, and does it represent an accurate cross-section of American fathers? Will brands and publishers flock to dadbloggers as they have to mommybloggers? We'll explore the opportunities and challenges dads face as they look to push dadblogging into the public consciousness.

    At 3:30pm to 4:30pm, Saturday 10th March

    In Lone Star, Omni Downtown

  • The Basketball Jones Live Podcast

    by Trey Kerby, Jason Doyle, Tas Melas, JE Skeets and Matt Osten

    Today, The Basketball Jones is a daily NBA podcast, award-winning blog, and television show. Five years ago, it was a money-losing passion project recorded in a kitchen. The story of what happened in between is partly about five friends figuring out how to get paid for a show they loved doing. But it's also about how that show grew up with a league that exploited social media and digital content more than any other sport in North America. Many lessons can be learned from the peculiar rise of The Basketball Jones and the NBA's approach to the new media. Exactly what those lessons are? Come by and hear us talk it out. We want to be as surprised as you are.

    At 3:30pm to 4:30pm, Saturday 10th March

    In Maximilian, Driskill Hotel

    Coverage audio clip

  • Monetizing Mommy

    by Catherine Connors and Erin Chase

    It’s no secret that the blogosphere sees mommy blogs as synonymous with spit up and sippy cups. As a result, most assume that the cash that does trickle in for mom bloggers surely must match their decidedly low profile topics.

    Not so.

    Turns out, mommy’s become something of a cash cow these days. From bestselling books to six figure brand partnership deals, she’s raking it in – and she’s worked hard to deserve it. These days, mommy blogging is an expansive, professional career for passionate communicators, and is a veritable mine (and minefield) of monetization opportunities.

    This session puts four top mommy bloggers on stage to deliver practical advice on four specific aspects of monetizing the mom blog. The session is geared for motivated women bloggers with a powerful message who seek something more than affiliate marketing and banner ads. We’ll cover publishing, video, brand sponsorship deals, and talent work, and we won’t be leaving out numbers.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Capitol View North, Sheraton Austin Hotel at the Capitol

  • Your Blog Is Not Your Business

    by Adam Baker

    For 18 months, I *poured* myself into my blog Man Vs. Debt. I had thousands of subscribers, a passionate community, dozens of comments on my posts, and recognition from many other people I looked up to. But I was lacking terribly in one area - the *business* side of things.

    Day in and day out I focused on the small details of building up my "blog" (at least a little) - but completely ignored truly growing my "business." A little over a year ago I finally realized... "Baker, you are running an online business - not just a blog." And things started to change.

    Over the next 30 days, I organized a niche sale with a new partner that brought together 20+ online entrepreneurs and sold their top business products for 90% off for a short time. In just 30 days of planning, we executed a sale that gross $189,000 in revenue and profited over $30,000 for myself.

    This all happened because I stepped back and focus on my *real* assets and strengths. My blog was successful, but it wasn't the core benefit I had to offer the world. Stepping away from my blogging-tunnel-focus has allowed me to build a six-figure online business, while *still* doubling the subscribers to my blog in just a few months.

    I'll show you exactly what led to my change (specific examples from my business and blog) - and the tangible steps you can take to analyze your own "blog" and "business." Chances are, these aren't the same thing.

    Are you building up a blog?

    Or are you building an online business?

    At 5:30pm to 5:45pm, Saturday 10th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

Sunday 11th March 2012

  • All Day Event - Samsung Blogger Lounge hosted by Techset

    5th Year Anniversary Celebration! For the last four years, the Blogger Lounge at SXSW has served as a central hub for celebrating friendship, innovation and collaboration. We are proud to announce that TechSet is once again partnering with Samsung to host the SXSW Blogger Lounge in 2012.

    At 9:00am to 6:00pm, Sunday 11th March

    In Room 19AB, Austin Convention Center

  • The Nick Denton Interview: The Failure of Comments

    by Anil Dash and Nick Denton

    The internet was supposed to allow media outlets not only to display the talent of their writers -- but to capture the intelligence of the audience. Remember that rhetoric? We've abandoned it; the most that publishers can claim is that their comments are not quite as bad as the competition's. Trolls and spammers are not the problem. They can be dealt with by brute-force moderation. The real tragedy: the triumph of mediocrity. People with time on their hands drown out more valuable contributors. We've all designed discussion systems with the most avid commenters in mind. We've given them stars and moderating powers and allowed them to develop cliques and a sense of ownership that shades into entitlement. They are not the only readers. They are not even the smartest of our readers. If we're truly to capture the intelligence of the audience, we need to design for the most intelligent of the audience.

    At 11:00am to 12:00pm, Sunday 11th March

    In Ballroom EF, Austin Convention Center

Monday 12th March 2012

Tuesday 13th March 2012

  • All Day Event - Samsung Blogger Lounge hosted by Techset

    5th Year Anniversary Celebration! For the last four years, the Blogger Lounge at SXSW has served as a central hub for celebrating friendship, innovation and collaboration. We are proud to announce that TechSet is once again partnering with Samsung to host the SXSW Blogger Lounge in 2012.

    At 9:00am to 4:00pm, Tuesday 13th March

    In Room 19AB, Austin Convention Center

  • A Recipe for Success: A Blog, A Brand, A Business

    by Emily Schuman

    Writer of the award-winning blog, Cupcakes and Cashmere (and soon-to-be-published book under the same name), Emily Schuman shares how she got her start in blogging and how she turned it into a successful business. She explores the steps she took to building a trusted voice, creating a connection with her audience, establishing valuable partnerships, and how she inspires through authenticity.

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Driskill Ballroom, Driskill Hotel