Sessions at SXSW Interactive 2012 about Brain

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Friday 9th March 2012

• Your Brain on Multitasking

  by Adam Gazzaley, David Meyer, Peter Bregman and Rachel Emma Silverman

  We all have a zillion tasks that need to be done now. Does multitasking help you work more efficiently and productively? Or does it allow you to do lots of things poorly? Is it better to focus on one task at a time and then move on quickly to the next? What exactly does multitasking do to our brains? Do gender or age make a difference when it comes to multitasking? A panel of the country's top experts on multitasking – neuroscientists, psychologists and a time-management pro – provide the latest findings on how to work more effectively while juggling multiple activities.

  • Brain
  • multi-tasking
  • Productivity
  • Time Management

  At 3:30pm to 4:30pm, Friday 9th March

  In Brazos, Marriott Courtyard Austin Downtown/Convention Center

  Coverage audio clip

Sunday 11th March 2012

• The Mind & Consciousness As an Interface

  by Julian Bleecker and Nicolas Nova

  This session is about the role and form that brain interfaces might take on in coming years. It draws from the science, the facts, the fictions and products currently on the market.

  As interfaces have evolved they’ve followed a predictable path of increasing directness, from keyboards to mice, touch, voice and gestures. As we peel away the layers between us, our bodies, our tools, and the objects we want to control, interactions become faster, less exerted, and more natural. If we follow the possible trajectories of user interfaces, where might we end up? Is the brain the evolution of the user interface? Are our thoughts the logical next step in natural interaction?

  The brain user interface has played a role in design fiction and science fiction, and there are valuable insights in that world. And, the technologies that enable brain UI have become real and almost practical. But - in everyday interactions, what will brain interfaces actually be useful for? What will we and the world around us look, behave and interact like? How, where, and when will we use them? What are the opportunities, and what are the challenges in creating experiences for brain interaction?

  This session will set out to answer questions about the evolution of user interfaces by exploring the speculative and real product applications that are ahead for brain interaction, and the design patterns that will emerge around them.

  • Brain

  At 9:30am to 10:30am, Sunday 11th March

  In Salon FG, Hilton Austin Downtown

  Coverage slide deck audio clip

• A.K. Pradeep Book Signing

  Dr. A.K. Pradeep signs his book ‘The Buying Brain, Secrets for Selling to the Subconscious Mind’ at the SXSW bookstore

  • Book Signing
  • Brain
  • subconcious

  At 12:45pm to 1:00pm, Sunday 11th March

  In Ballroom G Foyer, Austin Convention Center

• Roger Dooley Book Signing

  Roger Dooley signs his book ‘Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing’ at the SXSW bookstore.

  • Book Signing
  • Brain
  • Customers
  • Neuromarketing
  • Persuasion

  At 1:00pm to 1:15pm, Sunday 11th March

  In Ballroom G Foyer, Austin Convention Center