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What if agencies and marketers created products and services, not just ads? And what if they made these things for themselves, not just for clients? They do. But tackling things like product design, creating new businesses or building complex real-world experiences requires a creative, technical, managerial and entrepreneurial spirit more associated with Silicon Valley than Madison Avenue. It demands new roles, agile approaches, external partnerships, technologies, investments and compensation models that can drive even the most hardened finance director crazy. And in some cases, it may even require a complete reboot from the ground up. The ability to make something that isn’t an “ad” is no longer optional in modern advertising. But it's certainly not easy, either. So what can we learn from the makers, technologists and agencies already playing in this space? Turns out, a whole heckuva lot.
Check out the "People's Gallery" at Austin City Hall and connect with local Austin start-ups and incubators, both in and beyond tech. The event will showcase local food & beverage companies, consumer products start-ups and more, including the government and community incubators that are supporting local product development. Meet Austin's innovators and leaders. Free local drinks, food and networking. SXSW badge NOT required to attend.
Storytelling is both the second-oldest art form and a hot "new" form of entertainment — thanks to This American Life, The Moth's podcast and live shows, and tons of shows cropping up around the country, storytelling's making a big comeback. It's making a comeback in the boardroom, too. And if we are honest with ourselves, it's just about to join "leverage" in the marketing d-bag's haggard sack of buzzwords. "Leverage storytelling to activate your customers," "learn story techniques," — you're going to hear a LOT of that at SXSW this year.
You know what you're not going to hear anyone else talk about?
"What makes a great story?" or "How would I know a good story?"
Good stories are a little like good porn: you know ‘em when you see ‘em. But we're going to peel that hood back together and examine what makes a story good — and how to amplify and condense that.
Join an interactive discussion with storytelling experts from across a wide range of disciplines – from NPR's This American Life, NYC storytelling show producers and accomplished solo performers with The Moth, Story Collider, TOLD!, Real Characters, And I Am Not Lying and other shows, as well as an expert in organizational narrative – and hack through the marketing hype to find out what really makes a good story.
by Ruth Suehle
“Open source” was once a way to describe software code and a collaborative model for its development. It's now a business model, an education model, and the future of government. It's changing our lives through its principles: Openness. Transparency. Collaboration. Rapid prototyping.
It's also the best way to get your ideas heard, make the world a better a place, and still turn a profit. No matter what business you're in, you can take a lesson from open source.
Do you or your company apply open source principles like collaboration and transparency daily? Many are, and the old habits are cracking. New business methods are taking root. Schools are turning to open source to improve education. Even governments are embracing openness and sharing more.
Learn how the principles that made open source an innovative software development model can stimulate innovation and make the world a better place--in any part of any business anywhere. Simply put, the future is openness.
by Allison Hemming
Every leader obsesses about building a star factory, but the sad truth is you'll never keep all your best talent. While they're working for you, worry less about losing them and instead influence their thinking. Turn them into evangelists for the way you do business and be brave enough to set expectations about what it means to be a good alumnus of your organization. Invest in a strong foundation, unlock their potential and then help them get to the next level -- whether it's inside or out of your company. You'll not only have more empowered employees but you'll gain loyalists who'll turn into clients long after they leave.
Panelists use “ripped-from-the-headlines” business cases to spur debate on the essential truths of corporate reputation and brand management. This session is sponsored by the Council of PR Firms.
by Nicole Ozer
Nicole Ozer signs her book ‘Privacy & Free Speech: It’s Good for Business’ at the SXSW book store.
‘Privacy & Free Speech’ analyzes what companies have done right – and wrong- and offers hands on tipsand analysis of how startups can save time, money, and reputation by baking in privacy and free speech protections into the business development process.
A new addition to SXSW Interactive 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional.Please visit http://sxsw.com/mentors for more information on Mentor Sessions or visit this URL to sign up for this Mentor Session - http://mentor.sxsw.com/events/208
Brian Solis signs his book ‘The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution’ at the SXSW bookstore.
Get together with other social business experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry.
by Tim Hwang
Normally, we think about businesses as a mere collection of people working together. But, organizations also collectively act as a unit, facing the needs of survival and competing with others for resources. To that end, could we think about corporations and organizations as a unique sort of living, breathing species onto itself?
This talk explores the latest research in the field of “corporate zoology,” which brings evolutionary theory and ecological science to better understand how businesses evolve and interact with one another. We’ll delve into efforts by corporate naturalists to understand how different businesses evolve adaptations over time in the form of departments, professionalization, and the pattern of investment. It will also explore the insights emerging from the assembly of a comprehensive “animal kingdom” classification for businesses.
It’s going to be Jacques Cousteau meets the Wall Street Journal. Dawkins meets Microsoft. Darwin meets Enron. It’s going to be awesome.
Sandy Carter signs her book ‘Get Bold: Using Social Media to Create a New Type of Social Business’ at the SXSW bookstore.
Jason Falls signs his book ‘No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing’ at the SXSW bookstore.
At 100 million strong, Millennials are the biggest generation in American history. They possess nearly a trillion dollars in spending power. They're flipping every social custom and convention known to man on its head. You can't beat them so how can you join them?Chevrolet, in partnership with MTV through its swat team Scratch, is re-imagining the automotive experience from concepts to ownership and recently put young buyers in charge of product planning through two concept coupes. Taking a cue from the software industry, the Chevrolet concepts serve as prototypes to start a discussion, to iterate and co-create the future of transportation. This isn’t just a slight change in workflow, it’s a complete reboot with direct consumer input taking center stage. Hear Director of GM Advanced Design Frank Saucedo and Viacom Media Networks' Senior Vice President of Scratch Anne Hubert discuss how the cars and relationships came to be and how the process will transform Chevrolet for the future.
My new book, The End of Business as Usual, will set the stage for a passionate and engaged conversation March 2012.
SXSW is a celebration of culture, art, innovation, and vision. What if the world of business prioritized the same pillars? What if everyday consumers become the cogs in the business machine?
What better way to celebrate than with a special guest?
Smashing Pumpkin's Billy Corgan will join me on stage to discuss "No More (Music) Business As Usual." It's an inside look of how Billy Corgan and The Smashing Pumpkins are shaking things up.
We'll discuss key themes from the new book as it relates to the music industry. The focus will be on changing the methods that artists use to deliver music by re-inventing new systems that can work hand in hand with the art they created. The goal will be to put the art of music back to the forefront by ignoring the continual need of the music industry to standardized systems to promote and sell music in an era of constant change.
Billy will discuss how social media and technology have played a significant role in his recent releases such as TBK, the launch of the SPRC, and his future release Oceania.
by Michael LoJudice
Launching a business in mainland China can be daunting. American Michael LoJudice, Co-founder and General Manager of Chinese music community site Caoker, provides insights into the ins-and-outs of structuring, launching, and growing a successful business in this complex environment.
Rawn Shah signs his book ‘Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs’ at the SXSW bookstore.
Kevin Ready signs his book ‘Startup: An Insider's Guide to Launching and Running a Business’ at the SXSW bookstore.
Laura Hartman signs her book ‘Employment Law for Business ‘ at the SXSW bookstore.
Reviews are so Web 2.0 – the next generation of crowdsourcing goes well beyond a simple user-generated review. But, how can companies utilize the power of the crowd to build content and, ultimately, their business? Does the power of the crowd still have value in today’s web and mobile economy? What kind of information can be mined, and what results can realistically be expected from content supplied by users? Crowdsource experts will discuss the pros and cons of crowdsourcing and the types of content that can be solicited and mined from users, which can help alleviate overall business costs, and cover the possible business implications of relying on crowdsourced information.
Join new Small Business Ambassador, Lindsey C. Holmes and other Evernote enthusiasts for an Evernote Meetup during SXSW 2012. We'll chat about how to use Evernote to Manage, Organize and Streamline your Small Business workflow, share tips, Evernote Trunk integrations, and good food and drinks at The Jackalope. RSVP - http://sxsw12meetup.lchbusiness.com
9th–13th March 2012