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Sessions at SXSW Interactive 2012 about Cloud

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Friday 9th March 2012

  • The Cloud as Skynet: Conquering Digital Overload

    by Steve Rosenbaum

    Everybody talks about the “cloud” as if it is a digital savior. A beautiful white fluffy (free) cloud on a blue-sky day. Sounds nice, huh? But what if it’s a storm cloud? Today – there is a mad rush to move pictures, video, and event private data to the cloud. We live in a world today of constant connection. We’re blessed with unlimited access to pervasive communications. We are, in fact, shifting from an era of mere content abundance to an avalanche of undifferentiated data. Our hard drives runneth over. So - you can't blame your self for wanting to move to the cloud. Unlimited space for all your crap - and free. Who wouldn't sign up? Today the noisy web has resulted in the emergence of a handful of private, walled garden webs. A closed web. Will our cloud providers become information overloads? Can we save the web from privatization, and regain control over our data and our identities? Only if we move fast. Before ‘Big Data’ becomes ‘Big Government.’ Find out how digital ‘overload’ can insure power in the human web.

    At 2:00pm to 3:00pm, Friday 9th March

    In Ballroom EF, Austin Convention Center

Saturday 10th March 2012

  • Freefalling: Taking Your Startup to 100% Cloud

    by Brandon Wiley

    Startups love the cloud. It's lean, it's agile, it's cost-effective for startups. As cloud services proliferate, it has become possible to run your web and mobile applications using 100% cloud services. This has an added benefit over using the cloud for part of your infrastructure. There are no servers to configure and no operations team to maintain the servers. There are only the code and the customers. This is the art of freefalling, where all you need to grow your application from an idea to a successful business is a laptop. This session will cover the process of moving to a pure cloud infrastructure, the advantages, and the pitfalls as well as how to avoid them.

    At 9:30am to 10:30am, Saturday 10th March

    In Salon A, Hilton Austin Downtown

  • Clouds Here, Clouds There, Clouds Everywhere

    by Josh Fraser

    There’s definitely something going on with all of this cloud talk, but what does it mean for you? If you’re involved with a gaming, entertainment or digital company, it could mean the difference of getting your product or idea to market faster without too much capital investment or being able to beat out the traditional players stuck in their old school ways. You’re cutting edge, right? So why not take advantage of cutting edge technology for your business? Josh Fraser will help peel away the layers of how you can use cloud computing, addressing the key differences of clouds and how to choose the best cloud computing infrastructure for your company. Josh will be joined by Reza Rassool, CTO of Music Mastermind, who will share with you how the company started and launched their music application on the cloud. Attend this session to get a view of why companies such as Music Mastermind, Zynga, EA, and Big Fish Games are all running on the cloud.

    At 11:00am to 12:00pm, Saturday 10th March

    In Salon K, Hilton Austin Downtown

    Coverage audio clip

  • Cloud adventures: Instant scale... from zero to millions of hits in 24 hours

    by Iein Valdez and Michael Manoochehri

    In order to remain competitive, developers need to focus on velocity and getting apps launched quickly and efficiently. Come learn about how you can use Google App Engine to build fast, reliable, and internet scale apps without the hassle of managing servers. We’ll talk about some fun quirky success stories ranging from Google Doodles, mobile apps, disgruntled birds, and zombie games.

    At 12:30pm to 12:55pm, Saturday 10th March

    In Rainey St

  • Securing the Cloud: What's Your Cloud Entry Point?

    by Wade Holmes

    The move to cloud computing is still froth with questions about the confidentiality, integrity and availability of data moved to the cloud. These questions, and their answers, differ depending on the cloud entry point chosen by the end-user. Potential cloud entry points include Infrastructure-as-a-Service, Platform-as-a-Service, or Software-as-a-Service (IaaS, PaaS, or SaaS) cloud computing solutions. This presentation will review the current state of affairs around cloud computing security, and delve into security considerations end-users should make for each of the differing cloud solution entry points. This session is part of the Big Data Track is sponsored by Gemalto.

    At 3:30pm to 4:30pm, Saturday 10th March

    In Salon FG, Hilton Austin Downtown

    Coverage audio clip

Sunday 11th March 2012

  • The Social Network for Computers

    by Marten Mickos

    In today's connected world, we humans are always on, always ready to switch to the next task at hand -- and *in* hand, on a multitude of powerful devices. Soon there will be up to a trillion connected devices on the Internet. To power the resulting massive computational need, our entire computer infrastructure is being redesigned. Moore's Law is not enough anymore. The requirements of new media on a global scale can only be supported by a powerful "Social Network for Computers" -- aka the Cloud. Through the cloud, servers quickly switch from one task to another, making efficient use of idle compute, storage and networking resources. Cloud computing is "fungible" - dynamically expanding and contracting to meet the world's compute load, and it is the only way to serve the growing Internet.

    For those who are developing new innovative services, this emerging social network for computers means new challenges, new choices and new opportunities. In this talk we look into these changes and what they mean for the next generation of social and mobile apps and services.

    At 9:30am to 10:30am, Sunday 11th March

    In Sabine, Hilton Garden Inn Austin Downtown

    Coverage audio clip

  • Open Source & the Changing Tech Landscape

    by Jonathan Bryce and Frank Frankovsky

    From data center architecture to cloud computing software to the way we explore space to even mobile applications, open source has breathed new life into our everyday operations. By creating open dialogue, open source is driving forward new ways for us to conduct business and think about established principles. Come see how Rackspace's Jonathan Bryce and Facebook's Frank Frankovsky have leveraged the power of their open source communities to their advantage and discuss the past, present and future of open sourcing.

    At 11:00am to 12:00pm, Sunday 11th March

    In Room 616AB, Hilton Austin Downtown

  • WEF to SXSW: The Global Cloud Revolution

    by Winston Damarillo

    What if we put our collective technical expertise and resources to creating something more impactful than the next incremental addition to Twitter? Developing nations have an untapped potential to become regional hubs for research and development. Ideas are in abundance, but how can we help fuel this drive with essential tools and make them a reality? How can the cloud revolution enable these nations to grow into global think tanks?

    In this session, World Economic Forum Young Global Leader Winston Damarillo will address the reason he sees the scarcity of computing resources as a matter of national security. The implementation of cloud has the potential to turbo-charge entrepreneurship in developing nations around the world – through allowing aspiring organizations to access high capacity computing power without the need to invest in hardware, software, network, and real-estate space, maximizing scarce energy resources.

    The session will include the benefits of the cloud with respect to social development, indigenous innovation and economic growth, as well as the ways that we can leverage our Silicon Valley resources and expertise to change the world in ways that parallel the impact of Facebook and Twitter on our global network.

    At 11:00am to 12:00pm, Sunday 11th March

    In Salon D, AT&T Conference Center

    Coverage audio clip

  • Will Accessibility Rain on Your Cloud Parade?

    by Elizabeth Woodward

    The hype around cloud computing has created a storm of standards and open source activity. Many IT and business leaders have either defined or are in the process of defining their cloud strategy. At the same time government legislation and high-profile lawsuits are emphasizing the need for accessibility. Although significant energy has been put into defining the business case and value for cloud computing, adopting cloud computing and implementing cloud computing, very little focus has been given to ensuring the accessibility of cloud computing models. At first glance, it may seem that adhering to W3C’s Web Content Accessibility Guidelines will ensure accessibility of cloud services; however, those guidelines apply to browser-based access. Other models of access, including remote desktop connections, require additional thought and planning. Also, by including assistive technologies as part of the service, services can be enhanced to more broadly meet the needs of all users. This session identifies the “gotchas” and provides guidelines to help with planning and implementing an accessible cloud computing service.

    At 11:00am to 12:00pm, Sunday 11th March

    In Sabine, Hilton Garden Inn Austin Downtown

    Coverage audio clip

  • Bam!: When Every Device Is Cloud-Connected

    by Richard Schwartz

    Imagine a world where cloud connectivity is a non-issue. A world where going online in an airport or a cab is as easy as powering on your laptop. Think back to the day when radio ruled the world. The day you got that shiny new boom box, pulled it out of the box and flicked the switch. Bam! – There on the radio was your favorite song. There was no separate bill or complicated set-up process to get there.

    Why can’t the connecting to the cloud be that easy? Soon, it will be. The Amazon Kindle 3G is a prime example of where we’re headed with always-on connectivity, and while the concept of hot-out-of-the-box devices that automatically connect to the cloud is nothing new, we are closer than ever to seeing this become more widespread.

    This solo presentation from Macheen will discuss how the instantly connected device – be it a PC, tablet, media player, etc. – will set in motion the next phase of the Internet. Macheen will discuss how device makers can break through low margins on selling hardware and give consumers what they really want – devices that are instantly connected…it will be just like old times.

    At 11:30am to 11:45am, Sunday 11th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

    Coverage audio clip

  • No Rainy Days: Identity Protection in the Cloud

    by Eric Youngstrom, Francis D'Addario, Oren Hamami and Suzanne Barber

    Cloud computing has made the move from new concept to technology that your mother uses. We now are entrusting so many different types of data to the cloud from financial statements and credit card numbers to our music collection and private emails. Yet how secure is the cloud and how much control do we have over the data that we entrust to it? If that data is stolen, will we know and what can we do? Who has jurisdictional authority over the data we store and under what circumstances can it be given away? This panel will try to answer these questions and more as we explore the impact of the cloud and what it means for personal identity and security.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Sabine, Hilton Garden Inn Austin Downtown

    Coverage audio clip

Monday 12th March 2012

  • Dealing with the Media Data Explosion

    by Jade Mcqueen, Frank Gillett, Jon Healey and Chris Kantrowitz

    There were 5 Exabytes of information created between the dawn of civilization through 2003, but that much information is now created every 2 days.”
    -Eric Schmidt-

    As the amount of data in the world explodes, the ability to manage all of this information has become increasingly difficult. In 2009, over $4 trillion dollars was spent to manage close to 800,000 petabytes of data (1 PB = 1M GB) - by 2020, total data is expected to be 44 times that!

    And 70% of this data is media.

    As businesses move their infrastructure to the cloud, it’s critical to understand the ramifications of doing so. This panel will look at the technologies and practical applications of media data management – what they are, how they work, how companies can benefit from them, and the risks and limitations.

    Topics covered will include the basics of the cloud, the differences between consumer facing and enterprise technologies, where things are today, and what to expect in the next 5 years.

    At 11:00am to 12:00pm, Monday 12th March

    In Texas Ballroom 1-3, Hyatt Regency Austin

  • Cloud Entrepreneurs Meet Up

    by Gary Thompson

    Get together with other cloud-related entrepreneurs for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry -- or if you are looking to hire a cloud-related expert for your company.

    At 12:30pm to 1:30pm, Monday 12th March

    In Room 615AB, Hilton Austin Downtown

Tuesday 13th March 2012

  • Gimme Shelter from the Storm Clouds

    by John Simson, Gary Greenstein, Michael Robertson and Michael Drexler

    As more products and services move to the proverbial cloud, from shared collaboration, commercial product offerings, and user-uploaded content, new business models are created while extant business models come under attack. This panel will explore the disruption caused by some new cloud-based services and how this disruption is affecting existing industries. For example, who is responsible for liabilities arising from the use or exploitation of content stored in the cloud; should Congress change the law to impose new liability/responsibilities on operators of cloud-based services; what rights, if any, do consumers have to perpetual access to their content in the cloud; can a user transfer their content in the cloud to another device or person? These and other questions will be addressed by the distinguished panel.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Room 9ABC, Austin Convention Center